Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

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Case Study Studies Case Hubspot 161

Marketing Insider Group

OCTOBER 26, 2020

And I would be thrilled to come present to your team on the power of empathy. The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. Please consider picking up your copy of Mean People Suck today, and get the bonus visual companion guide as well.

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Review Case Correlation Satisfaction 358

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Content4Demand works with the Ceros interactive platform, which is effective for organizing and presenting information but it does so in a visual format that is friendlier, more organic, more exciting and more engaging.

Peer-to-peer 76

Peer-to-peer Multi-Channel Webcast Interactive 76

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. In this case study, conversational expectations were: The webinar would have a maximum of 4 sponsors. This would be a single-day webinar event.

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Lead Capture Case Study Lead Liaison Leads 79

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

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Marketo Case Study Content Marketing Content 120

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. But what are What are social media case studies?

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Case Study Social Media Studies Case 52

Strategic-IC

NOVEMBER 21, 2022

Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue). This is the ABM case study and a very personal ABM story of BlueBotics, a global leader in autonomous navigation solutions.

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Account Based Marketing Case Study Studies Case 62

Only B2B

JANUARY 9, 2023

Because of these crucial elements, account-based marketing presents a fantastic opportunity. Here are some actual cases where account-based marketing has been used. Account-based marketing presents a few unique challenges. To check if anyone bites, they hang a worm in the air. That’s a rather niche group of people, right?

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Account Based Marketing Marketing Funnel ROI 86

Optinmonster

AUGUST 24, 2021

Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here! Check out the full Human Food Bar case study today!

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Case Study Ecommerce Studies Case 108

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content. This is something I’ve been thinking about a lot.

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Content Marketing Content Case Marketing 192

Hubspot

DECEMBER 29, 2020

A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking. Creating a presentation that effectively achieves your objective requires time, lots of practice, and most importantly, a focused message. What is a persuasive presentation?

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Examples Audience Positioning Case 90

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. ENGAGE YOUR AUDIENCE IN LEARNING: The speaker’s presentation was broken down into 3 parts. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting.

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Lead Capture Case Study Lead Liaison Conference 73

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. But don’t be fooled – that presentation took more than a few hours and a half dozen conference calls.

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Case Study Audience Studies Case 58

Hubspot

FEBRUARY 24, 2021

Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. For example, some are education-based, with the presenter only engaging with the audience for questions.

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Tips Audience Automation Email 100

Kapost

NOVEMBER 14, 2017

The post Now Presenting… A Business Case for a Content Operation [eBook] appeared first on Kapost Content Marketing Blog. All too often, content creators are siloed apart from the executives developing the strategy behind tactical marketing efforts.

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Content Case Business Content Marketing 48

DealSignal

DECEMBER 9, 2022

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases Intent data use cases put the needs of your audience first … Conclusion Learn more about Intent Data Use Cases. Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

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Intent Data Intent Intent Lead Case 52

Bannersnack

MAY 26, 2022

Both creatives provided a general presentation of our platform. The post Case Study: Which Factors Influence Video Ads Performance on Pinterest? For the first experiment, we used a static image and a landscape video with a duration of one minute and two seconds. appeared first on Creatopy Blog.

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Case Study Ads Video Studies 52

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. Seven-days later, I sent another email to follow up.

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Long Tail Outreach Case Study Case 80

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Account Based Marketing 120

Account Based Marketing Podcast B2B Peer-to-peer 120

Seismic

DECEMBER 20, 2022

But making a clear case for investing in sales enablement requires thoughtful planning and intentionality in order to gain buy-in across your organization. In this post, we’ll take a closer look at 5 key steps that GTM leaders can use to build a strong case for better enablement. Do your research.

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Case Sales Build Business 40

Search Engine Journal

MARCH 31, 2022

Being present on brand terms remains incredibly important. Case Study] appeared first on Search Engine Journal. Here's what you can do with brand search to cater to different audiences in a cost-effective manner. The post Are Brand Keywords Valuable For Every Audience?

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Case Study Keyword Audience Studies 85

Content Marketing Institute

SEPTEMBER 20, 2019

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage.

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A/B Content Marketing Trust Tips 77

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. There are at least five follow-up questions to optimize a referral request, and each of them presents an opportunity for referral reluctance.

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Case Study B2B Studies Case 52

Crimson Marketing

OCTOBER 4, 2013

In case you can’t tell, that’s Ashton Kutcher in “brown face”… #BADMarketing . The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing. Image: Courtesy of studentbeans.com. BADMarketing'

Marketing 100

Marketing Case 100

Hubspot

JANUARY 6, 2021

When you're focused on creating a meaningful, persuasive presentation, it's easy to overlook the cover page. But giving that first page of your deck a little more love can actually go a long way towards grabbing your audience's attention early on and setting the tone for the rest of your presentation. Presentation Cover Page Examples.

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Examples Template Audience Design 101

Rock Content

MAY 28, 2020

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? In this post, we’ll focus on interactive case studies. Keep on reading!

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Case Study Interactive Studies Case 75

Eric Mower + Associates

APRIL 25, 2019

Before your next speech or presentation, consider: the most popular YouTube videos last barely four minutes. Any fewer, and your presentation seems thin. Find the best facts to support those messages—anecdotes, case studies, test results. ” The post Four ways to keep presentations short appeared first on Mower.

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Case Study Youtube Words Audience 67

Biznology

OCTOBER 17, 2012

The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Special sponsored presentation by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, and Reputation.com.

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Case Study Social Media ROI Studies 80

Rock Content

JULY 23, 2020

Business presentations are a great way to sell an idea, a product, or a project. Better presentations are within your company’s reach, though. With the right tools and techniques, you can start making powerful business presentations today ! Choose an adequate layout for your presentation 4. Set up a personal mindset 5.

Tips 75

Tips Business Persona Audience 75

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

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Sales Build Prospect B2B 104

Biznology

SEPTEMBER 18, 2015

And since the past is perfect, the present can never measure up. To be clear, in both cases, the content is strong and the marketing is strong. The Present. The post The past, present, and future of content marketing- in 500 words appeared first on Biznology. The past was perfect. It always is. It will get you results.

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Content Marketing Content Words Viral 80

Rock Content

AUGUST 19, 2020

What social media channels should your brand be present? But those are not the only relevant stats when it comes to defining if your brand should be present on social media. in the case of Boomers and 77.5% What social media channels should your brand be present? How to build a social media strategy? for Generation X).

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Social Media Channel Media Social 102

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Therefore, the only way to successfully build a business case that will catch the attention of your organization’s leadership, is to be able to communicate and calculate the ROI of content marketing.

Content Marketing 100

Content Marketing Content Case Build 100

Scoop.it

FEBRUARY 25, 2020

Simply put, content curation is the process of sorting through content and presenting it in a meaningful, organized way around a specific theme or category. While your curriculum and textbooks are the foundation, you can expand your students’ knowledge with a learning hub packed with: Presentations from leading marketing speakers.

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Curation Content Education Case 97

Martech Advisor

APRIL 13, 2020

The combination of the lower cost of ads with the fact that more people are online presents a real advantage for savvy marketers looking to reach and engage with their audiences during this time of crisis. That’s when the number of cases, hospitalizations, and deaths started rising in those regions.

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CPC Social Marketing Social Media 131

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

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Audience Hubspot Peer-to-peer Content 100

ClearVoice

FEBRUARY 6, 2021

What is a presentation? Why should you think of presentations as content? Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? consider the number of informational content slides when tallying the overall presentation length. The post What Is a Presentation?

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Content Fulfillment Creative Examples 52