Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. Further, in most cases, it’s very hard to attribute outbound advertising, like TV and radio. Now, on to the numbers. In 2020, 26.4% Image: Statista.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

ClearVoice

APRIL 13, 2024

There are several types of user feedback: Surveys. Surveys often contain several questions about a particular product, company, event, etc. These can be podcasts or as simple as sending your users a questionnaire so they can answer them. You can use polls, surveys, email blasts, etc. Interviews. Social media content.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. They also need to embrace mobile-friendly media including video and podcasts.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

KoMarketing Associates

APRIL 7, 2021

This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. And here’s what the Content Marketing Institute’s study turned up: “One interesting finding is that the percentage using storytelling/evoking emotion increased significantly this year.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. About 53 percent of marketers are spending the same, and only eight percent are spending less.

Customer Surveys 144

Customer Surveys Lead Ranking Lead Scoring B2B Marketing 144

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here for survey Get MarTech!

Digital Asset Management 99

Digital Asset Management Personalization Enterprise Management Tagging 99

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. Send out surveys to show your audience you value their insights. Source: Semrush.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

SendX

FEBRUARY 11, 2021

Source: audio content upgrade There are tons of other types of content upgrades you could offer to your readers, for example: A checklist A data-backed industry-specific report An in-depth full guide A list of resources A case study All of these usually come in the form of PDFs. There’s a caveat, though. I want one Buy now.

Lead Generation 394

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 394

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Marketing Insider Group

NOVEMBER 3, 2020

Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices. Sharing customer case studies and success stories is a win-win for everyone. Source: [link].

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Hubspot

MARCH 1, 2021

To find out, RainToday surveyed more than 200 buyers of B2B services -- in companies of all sizes -- to rate the importance of various elements of a service provider's website. Success stories / case studies (73%). What do they want to see, and what do they consider most important? Description of industries served (78%).

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Zoominfo

JANUARY 19, 2022

A recent Deloitte survey of global executives shows that high-growth brands (those with 10% or more annual growth) are using organizational purpose to drive their progress. Deloitte’s survey indicates that 93% of high-growth brands have “established key performance metrics related to their purpose statement.”

Trends 100

Trends Planning Lead Ranking Lead Scoring 100

Scoop.it

OCTOBER 27, 2022

To educate your audience with curated content, send out a survey questionnaire asking them what kinds of topics they’re eager to get into. Collect and publish hot of the press case studies on your blog. Take this up a notch by hosting a podcast show to analyze and recap the webinars you’ve published. See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

Marketing Insider Group

MARCH 2, 2021

Your blog, social media, reviews, podcasts, guides, case studies, and videos can help. You can ask them for feedback (via surveys) and reviews. Interview potential clients, current clients, and industry experts directly or by sending out surveys for feedback. How about those considering what you have to offer?

Analysis 321

Analysis Top of Funnel Work Management Lead Scoring 321

Marketing Insider Group

JULY 28, 2020

In a recent Stop the Sales Drop podcast with my partner Eric Gruber, Michael Brenner mentioned that we need to kill social content campaigns and adopt an always-on content approach. But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Marketing Insider Group

MARCH 30, 2021

Study Your Competitors. Studying your top competitors is a smart strategy. As you’re studying your competitors, ask these questions: Why are consumers buying from them? Studying the competition will help you: Know who you’re up against. Send out a survey. Who’s out there doing what you want to be doing?

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Hinge Marketing

JUNE 14, 2021

Research/Survey Reports . Research and survey reports are widely used in both content marketing and premium product applications. Within the executive summary, the full research study can be offered for sale as a premium content product. This survey of B2B buyers looked at two important variables. Research/Survey Reports.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Only B2B

JANUARY 18, 2018

Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. Podcasts and Videos.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. Podcasts and Videos.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Only B2B

DECEMBER 23, 2019

A Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. While conducting extensive market surveys and researches is an expensive affair, the fruits of it are undeniably good. Podcasts and Videos.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. The survey puts some data behind a long-standing problem in B2B marketing. In both cases, listen for questions customers ask.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Marketing Insider Group

JANUARY 16, 2020

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Then confirm your hypotheses and expand on your initial ideas in three ways: Survey your audience. Your survey should: Include easy-to-understand questions with simple answer options.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Interactions

MARCH 7, 2022

Customer Stories: Not your typical case studies, but stories about customers experiences overcoming the reasons and obstacles your buyers were/are facing. In fact, a mix makes your podcast more impactful and less of a blatant sales effort. In fact, a mix makes your podcast more impactful and less of a blatant sales effort.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Outgrow

AUGUST 6, 2021

Different interactive content types like quizzes, calculators, assessments, eCommerce recommendations, surveys, and giveaways, however, can have varying degrees of impact on your lead generation campaigns. Give a Sneak-Peek Into Groundbreaking Client Case Studies. Ebooks, webinars, and podcasts are great.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Content4Demand

OCTOBER 27, 2020

And we’re hungry for them : W hen asked how their content consumption has changed over the past year, 39% of respondents to Demand Gen Report’s latest Content Preferences Survey said they get more content through social networks and peer recommendations. Reuse audio for a podcast series focused on “in the trenches” stories and lessons.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. What if the ad is audible but the volume is turned down while you stream a podcast from your mobile phone via headphones full blast? Surveys and focus groups: Crude, less actionable. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Xs trajectory post-rebrand will be telling of how well they understand and implement this.

Twitter 78

Twitter Social Media Touchpoints Domain 78

Parse.ly

JULY 21, 2022

15Five’s HR Superstars podcast. Insights are drawn from extensive internal usage data on the company’s more than 97,000 customers and more than 8,000 survey responses, giving readers confidence in the reporting. The template can be manually added to any survey software, but it works seamlessly with Lattice’s product.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

JULY 17, 2023

Case Study: Success Story in Fintech Content Marketing Digital marketing production agency Noble Digital helped Fundrise, a newly launched direct-to-consumer real estate investment platform needed to build its customer base fast. Are you getting more clicks from headlines with numbers?

Startups 52

Startups Top of Funnel Content Marketing Planning 52

nDash

JANUARY 13, 2022

Interactive Content: Survey Monkey, Adobe, and Typeform. Use this tool to record podcasts, brainstorm content ideas with team members, hold one-on-one editorial meetings, and more. Edit video interviews, webinars, or case studies into highlight reels. DAM, PIM & MRM: BrandMaster, Lingo, and inriver.

Resource Management 95

Resource Management Marketing Automation Services Work Management Marketing Management 95

Liveintent

SEPTEMBER 23, 2020

In July 2020, LiveIntent surveyed online publishers and advertisers to find out how COVID-19 was impacting engagement. Your education content could take the form of: Blog posts Podcasts Newsletter series Facebook or Instagram Live broadcasts. Include customer profiles or business case studies on your site.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Golden Spiral

DECEMBER 24, 2020

A McKinsey survey determined that B2B companies see digital interactions as two to three times more important to their customers than traditional sales. According to Studio CMO podcast guest Mary Drumond, there are five drivers responsible for all decisions: cost, quality, price, relationship, brand identification, and social proof.

Paid Search Agency 62

Paid Search Agency Companies Marketing & Strategy CMO 62

Lake One

OCTOBER 26, 2023

In our hypothetical case, Lake Software runs inbound with a diverse mix of content around employee wellness topics. Back to our hypothetical: Lake Software has been hearing from a lot of prospects that they’re sick of using River Software, a survey platform that tells them about a problem with their employees, when it’s too late.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

ClickZ

MARCH 14, 2022

. ‘Inclusive marketing’ is not the same as ‘diversity and inclusion’ Sometimes, people think ‘diversity and inclusion’ and ‘inclusive marketing’ are the same things, but that’s not the case. Diversity and inclusion are important elements involved in building an inclusive workplace.

Brand Identity 130

Brand Identity Branding Planning Paid Search Agency 130

Martech Advisor

FEBRUARY 18, 2020

Executives-as-a-Service" firm, Chief Outsiders , released its 2020 Market Trends , a CMO survey about what to expect this year in marketing and company growth. Let's look at the survey findings and insights. More marketers are investing in quality digital content, which includes videos, blog posts, and case studies.

CMO 89

CMO Customer Surveys Marketing AI Paid Search Agency 89

ClearVoice

DECEMBER 26, 2018

In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 2018 Survey Results: How Much Should I Pay a Freelance Writer? Our survey results can help you in your quest to find the sweet spot in the middle. Survey Results on Millennials’ Social Video Habits: 9 Key Questions Answered.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89