Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Ranking Lead Scoring 93

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 89

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 89

Webbiquity

APRIL 11, 2023

Readers want to hear about your own experiences or case studies in your blog posts. Voice Recognition Finally, voice recognition technology can be used as part of an AI-driven system for creating audio files such as podcasts or videos. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 313

Marketing AI Curation Content SERP 313

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Tiecas

MARCH 11, 2024

As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design. Providing CAD files is a powerful “sales enabler” – according to a study by CADENAS PARTsolutions , a staggering 82% of CAD/BIM downloads convert into actual sales.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Marketing Insider Group

MARCH 24, 2021

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

SEPTEMBER 16, 2020

So I did some research to share my findings with you. (By Research shows Instagram influencers post to their feeds less often these days than they have in the past: We’re all spending more time online than we have in the past. Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. Thought leaders who don’t wish to take the podium can share their expertise through podcasts , webinars and even guest blog posts.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. Sharing customer case studies and success stories is a win-win for everyone.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . E-commerce Marketing - Case Studies . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. But our data, from our own research, shows that we’re largely still experimenting and trying to find the pilot use cases. We’re adaptable.

Marketing AI 96

Marketing AI Enterprise Management Marketing Automation Services Work Management 96

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. Average reach and impressions.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Trade Press Services

MARCH 4, 2024

When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Outgrow

APRIL 24, 2024

We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! I believe it will not bring so many new use cases, but it will make the user adoption and the user interface so much easier that we will see faster adoption. Approach to implementing Industry 4.0

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Market Research: Gain insights into market trends and emerging needs within your target industries. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . Research/Survey Reports.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

MARCH 22, 2021

Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. The funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. And on and on and on. Which medium do you choose?

Top of Funnel 161

Top of Funnel Lead Ranking Lead Scoring Leads 161

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. Collect and publish hot of the press case studies on your blog. Take this up a notch by hosting a podcast show to analyze and recap the webinars you’ve published. But here’s the deal with content creation.

Curation 86

Curation Work Management Marketing Management Service 86

B2B Digital Marketer

APRIL 25, 2024

How to Integrate Digital Sales Rooms into Your Business Strategy for Enhanced B2B Engagement Conduct Thorough Market Research: Begin by understanding the current landscape of digital sales tools and their application in your industry. Identify key players, gather case studies, and analyze how competitors are utilizing digital sales rooms.

Marketing Automation Services 52

Marketing Automation Services Digital Transformation B2B Marketing Marketing & Strategy 52

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Research suggests two fundamental components undermine consumer trust: vulnerability and uncertainty.

Media 96

Media Brand Identity Branding Storytelling 96

Contently

APRIL 26, 2020

He studied effective speeches and listened to great speakers like an athlete watching game tape. The most successful podcasts are interview shows in which hosts and guests have a conversation. government needs to conduct oppositional research, it forms a red team to identify weaknesses and offer more objective feedback.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From baseball teams to yoga gurus, this podcast covers a wide variety of creative outlets and how we can take inspiration from these people and companies.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Despite proof that these blueprints are effective, CMI’s latest study doesn’t inspire much hope that marketers are getting any better at content strategy. Other times, not so much. billion monthly users!

Studies 60

Studies SEM Case Studies Adwords 60

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Hinge Marketing

AUGUST 14, 2019

The world is falling in love with spoken audio (all over again) — whether it’s listening to the radio, audiobooks or podcasts. In fact, over half of the US population has listened to a podcast (up from 44% a year ago), and one-third listen to one at least monthly (up from 26%). Looking for a podcast specifically for engineers?

Work Management 104

Work Management Marketing Management Service Planning 104

ClearVoice

APRIL 13, 2024

These can be podcasts or as simple as sending your users a questionnaire so they can answer them. For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. In this case, you can use Google Forms , which is free and intuitive.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52