The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Content Marketing Institute

MARCH 24, 2022

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies. Continue reading →

Video Marketing 127

Video Marketing Content Marketing Case Study Case Studies 127

ClearVoice

SEPTEMBER 22, 2023

Easily leverage your collected data to develop relatable stories around real-life cases, rising industry trends, and legal precedents. Podcasts about legal content Some of your readers consume legal content on the go. Address their needs by creating legal-focused podcasts. And to collect data, you can run surveys and polls.

Rules 91

Rules Storytelling Content Distribution 91

B2BMarketing.net

DECEMBER 1, 2023

In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. To hear from our other ‘B2B marketer of the year’, check out Ryan’s podcast to learn about his thoughts on ABX: b2bmarketing.net/latest-podcast/t…kel-ryan-almond/ Want more?

B2B Marketing 52

B2B Marketing B2B Thought Leadership B2B CMO 52

Content Standard

SEPTEMBER 21, 2023

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Storytelling 82

Storytelling Digital Marketing Funnels Brand Identity Branding 82

Martech

MARCH 5, 2024

In this case, by providing this flier, the customer could scan the QR code to schedule a call so that there would be less wait time and frustration for both the customer and the representative. In my case, this instantly threw red flags. However, in my particular case, it only caused confusion.

Intent 100

Intent Phishing Barriers Vendors 100

Tiecas

MARCH 11, 2024

As Jeffrey Zeldman (American entrepreneur, web designer, author, podcaster and speaker on web design) astutely put it, “Content precedes design. Case Studies: Real-world examples demonstrating your capabilities in their specific industry are much more persuasive than vague claims.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

ConvertKit

JULY 30, 2021

Your podcast name is your first impression. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. Choosing the perfect podcast name format. Why is choosing the perfect podcast name so important? The good news?

Best Practices 114

Best Practices Deliverability Template Newsletter 114

Varicent

MARCH 5, 2024

In this blog, I’ll recap some of the insights shared in the episode, including: Sales Performance Management Tools Over the Past 20 Years Sales Performance Management Transformation: Case Study What’s Next? You can listen to the full episode on Spotify or Apple Podcasts.

Planning 52

Planning Case Study Case Studies Linkedin 52

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. followers) Podcast: Creative Disruption Podcast The post MarTech’s marketing AI experts to follow appeared first on MarTech.

Advertising Agencies 114

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 114

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. In some cases, trade associations maintain such outlets. In many cases, such offerings are free or low cost, which makes it easy to justify effort and time. In some cases, libraries offer access to their patrons at no additional charge.

Work Management 99

Work Management Marketing Management Training Vendors 99

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. But our data, from our own research, shows that we’re largely still experimenting and trying to find the pilot use cases. They could be blogs, videos, podcasts or whatever.

Marketing AI 89

Marketing AI Enterprise Management Marketing Automation Services Work Management 89

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Case Studies: Real-world examples of how your product or service has helped others can offer compelling evidence of your value proposition.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From baseball teams to yoga gurus, this podcast covers a wide variety of creative outlets and how we can take inspiration from these people and companies.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. In this edition, we speak with CB Bowman Ottomanelli , Author, Award Winner, Podcaster, and CEO, at Courage Consulting. Your Personal Board of Directors: Leadership Advice from the World’s Greatest Coaches.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Martech

JANUARY 4, 2024

Factor fixation Recently, my boss, Ken Goldshvartz, was on The Frictionless Experience podcast to discuss putting website speed into a broader context. Those questions are only truly answered on a case-by-case basis. The discussion focused on the risks of narrowly focusing on website speed as the most important metric.

Optimization 129

Optimization Analysis Comparison Opt-in 129

Heinz Marketing

SEPTEMBER 14, 2023

There is a podcast wherein Andy Raskin lays out a structure for business stories that I have found successful. Check out the podcast I linked above, as they give great examples of how companies have done this. In our case it is simple: change or die. In this case the object is to effectively manage important changes.

Storytelling 110

Storytelling Buy Lead Ranking Work Management 110

Stevens & Tate

SEPTEMBER 13, 2023

Here are a few ways to leverage influencer marketing for maximum impact: Try Podcast Endorsements According to PEW research, 49% of adults in the United States have listened to a podcast in the past 12 months. Therefore, it makes economic sense to partner with podcast hosts to promote your brand among their loyal following.

Planning 87

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 87

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Podcasts and YouTube are still the most powerful channels for teaching and trust-building. Each phase requires different marketing approaches and content types.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Porch Group Media

JANUARY 23, 2023

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Kickstart Your Email Marketing in 2023 Luci: Where do you see email’s role in the marketing mix? But if an email follows it or even precedes it in some cases, I have an immediate opportunity to click through.

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Craft a genuine conversation When you’re a guest on a radio show or podcast, the host inadvertently becomes your audience.

PR 52

PR Public Relations Broadcasting Case Study 52

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Scoop.it

APRIL 18, 2023

Visme Podcasts Podcasting has the potential to perform even better than visual content. To listen to a podcast, you don’t need to be in front of a screen to be informed. You can simply put on your headphones, tune in to your favorite podcast, and enjoy the show while you’re in the gym or out for an evening walk.

Curation 80

Curation Brand Identity Branding Content 80

seo.co

NOVEMBER 28, 2022

If you’re looking to stay up-to-date in the content marketing world, or if you’re just looking to inject your strategy with a handful of new mediums, try using one of these content types: Podcasting. Podcasts are a series of audio or video episodes that are free to create and syndicate throughout the web. Online Interviews.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Martech

FEBRUARY 21, 2023

Let’s use podcasting as an example. For every podcast we do each week there’s 17 steps we go through from developing the brief to putting it together to recording it, transcribing it, turning the transcription into blog posts, developing social shares, publishing social. It’s just not custom trained to do that.

Marketing AI 115

Marketing AI Training Marketing & Strategy User-Generated Content 115

Hubspot

MARCH 1, 2021

Success stories / case studies (73%). Even podcasts and audio content, at the bottom of the list, were rated by 40% of decision makers as being "extremely" or "very important" when deciding to make initial contact with a service provider. The top 4 elements should come as no surprise: Service descriptions (87%). Pull People to You.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. It typically includes free, ungated resources like blog posts, webinars, and podcasts. It generally includes gated content like whitepapers, eBooks, and case studies that require contact information to access.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. And on and on and on. Which medium do you choose?

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Scoop.it

MARCH 7, 2023

You can even filter and find the right template based on the purpose of your video; whether you’re going for a use case example of your brand, a webinar, or you need to build a video presentation, Vyond has got you covered. The beauty of the tool is that you can focus both on the audio and the visual aspects of building your podcast.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Salesforce Marketing Cloud

MARCH 28, 2023

“For a top executive, strategic decisions are the biggest way to influence the business, other than maybe building the top team, and it is amazing how little technology is leveraged in that process today,” he said on a recent podcast. Organize with IT and business partnering from the get-go. Often, AI is relegated to the IT team.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96