Content Standard

MAY 5, 2021

In many cases, a streamlined approach is best. If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. Even if that’s the case, it doesn’t mean writers won’t be willing to work with you.

SME 111

SME Case Studies Paid Search Agency Intent 111

Buzz Marketing for Technology

JULY 1, 2015

Here are a few points I pulled out to highlight for you that can help you make the case internally: 79% of would-be buyers say thought leadership is important to critical to determining which providers they want to learn more about. Interaction with SME’s in social media improves the ability to communicate key thought leadership ideas.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. But, when you tap into other resources and open your blog up to internal SME contributors, you create an opportunity to cover a lot of ground with your blog content. Designate SME and Reach Out. Edit and Apply SEO Strategy.

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME!

SME 64

SME Content Trade Show Case Studies 64

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

BOP Design

FEBRUARY 24, 2020

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. Too much background noise in a coffee shop?

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

nDash

AUGUST 6, 2020

In many cases it’s an easy sell. A highly technical client that needs a handful of white papers will take up significantly more time and money than an e-commerce client that requires a few blog posts per month. Research processes that include SME interviews. Strategic ideation for a client’s specific target audience.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Sana Commerce

AUGUST 27, 2022

Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. We also offer lots of online resources such as blog posts , white papers , factsheets and our customers’ e-commerce stories to inspire your own. White paper.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Directive Agency

SEPTEMBER 3, 2019

These can be eBooks, guides, and/or white papers created for users to familiarize themselves with your brand before they’re ready to purchase. How many more downloaded case studies are you hoping to obtain? Establish yourself as a subject matter expert (SME)? How much are you aiming to increase traffic to your blog?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Pam Didner

JULY 15, 2022

What are some use cases? What is the SME’s point of view? Sometimes, SMEs don’t want to write; they just want to talk. Try to identify competing organizations where SMEs are contributing to content development and building their personal brands in the process. Why is this technology important?

SME 87

SME Content Marketing Planning Paid Search Agency 87

Tony Zambito

MARCH 30, 2012

In fact, the opposite in many cases may be true with SMB businesses able to leap frog into newer technologies as cost factors continue to be driven lower. I got a call from the company; his name was Steve, first acknowledging that I had downloaded the papers and then asking if I had questions. Wasn’t pushy or anything like that.”.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Need case studies? SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

thePoint

MAY 19, 2020

Some SMEs have done webinars, and some have not, but we’ve learned it’s best to provide them with virtual sessions guidelines such as: Ensuring they know who their audience will be (e.g., educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. customers, prospects, partners).

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Hubspot

JUNE 25, 2013

We''re trying to achieve a diversity of session types to combat this -- things like Big Ideas and Bold Talks (similar to TED-style talks, for a little inspiration), Inbound Stories (case studies of people actually doing inbound marketing), and How-to Sessions (you know, so you can take some tactics home). How cool is that?).

Conference 28

Conference SME Network Marketing Paper 28

Buzz Marketing for Technology

JULY 7, 2008

If your subject matter expert is also your PMO, you are either over-paying for PMO help (bad) or being undercharged by your SME (good job!). Well, in most cases their users don’t think so and the perception matters. Community Development Business Case. So, they are listening, right? I describe this as hearing systems.

Social Media 100

Social Media Communities Wiki Work Management 100

nDash

JULY 21, 2021

Thinking about hiring freelance writers is intimidating for some, but that doesn’t have to be the case. You’ll find this is especially true when freelancers recommend themselves and make a good case for why they’re a good candidate. Have you ever been used as an SME and, if so, can you provide an example?

SME 52

SME Advertising Agencies Paid Search Agency Ideal Customer Profiles 52

ClearVoice

AUGUST 14, 2023

In cybersecurity content marketing, storytelling can take the following forms: case studies and success stories, security breach narratives, and stories that showcase the human side of cybersecurity. Content types can include blog posts, white papers, ebooks, case studies , and research reports.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing Strategy Marketing & Strategy 52

Rev

OCTOBER 4, 2023

Content such as white papers, thought leadership social media posts and case studies may be more effective at guiding potential buyers through your demand generation funnel. According to a 2021 study, 62% of B2B decision makers relied on content like case studies and webinars when making purchase decisions.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

BOP Design

JUNE 24, 2019

Copywriting is one component of a larger content marketing strategy, and in some cases is a small part of the strategy. Content marketing pieces, including blog posts, white papers, guides, infographics, videos, interviews, and FAQs (to name a few), focus on providing something of value to the target market. content marketing.

Paid Content 82

Paid Content Cost Work Management Planning 82

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100

ClearVoice

SEPTEMBER 6, 2022

Because the content types here will be more detailed, brand-specific, and with solutions to customers’ needs in mind, the guidance of a subject matter expert (SME) can come in handy. Case studies and white papers are good examples of two types of content that can meet the same goal, look a lot alike, and can be used interchangeably.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52