WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers. Crafting White Paper 2.0

Paper 120

Paper SME Best Practices Case Study 120

AccuData

APRIL 12, 2021

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Do not just help out with dissertations, may do your own case studies, video report, book report, PowerPoint presentation, case studies among others.

Paper 40

Paper Buy Work Management Marketing Management 40

AccuData

JUNE 27, 2021

Help writing a paper You may notice that there are usually four papers on help writing a newspaper. To help writing a paper, you’ll have to consider the following paper help topics. To help writing a paper, you’ll have to consider the following paper help topics.

Paper 40

Paper Paid Search Agency Companies Case Studies 40

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. 6 classifications of genAI use cases 1. Organize Next, the system must organize the data.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

KoMarketing Associates

JULY 6, 2020

This was followed by the white paper, guide, eGuide, and tips and tricks guide. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. Last month, I wrote an article for MarTech that ended up appearing on a digital agency’s website, presented at first glance as their own content (it has since been removed). who start writing them in high school.” Attorneys are a great example.

Marketing AI 101

Marketing AI Rules Copyright Generation 101

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. While employees have been using their own devices for work for much of the past decade, extended use away from the safety of an office’s protections presents a laundry list of challenges. White Papers are the closest things content publishers have to scientific studies.

Work Management 217

Work Management Content Marketing Management Paper 217

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?"

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. This is especially the case for technical documents that describe processes and relationships. If the presenter is enthusiastic, they’re generally worth watching.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great? A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Present different aspects of your business or personal journey that could capture media interest. Published materials. Story angles.

Press 130

Press Personalization Brand Identity Branding 130

The Point

JULY 30, 2020

There are two primary ways to do this: one is to include a link to relevant content at the end of the post, as in “For more information on this topic, check out our free white paper …” (This is also something that can be done retroactively, to older posts that might be generating a good volume of organic traffic.) from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. This is why you need to have content that presents your brand as a trustworthy and reliable vendor and your product or service as the best option for their specific needs.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

ANNUITAS

OCTOBER 27, 2023

Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases. Compliance and auditability are an early concern, but the pros may outweigh potential cons in this case.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. They are well suited for audiences who enjoy audio/visual presentations. And finally, it builds trust in ways that product sheets, white papers, and guides simply can’t.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Spiralytics

NOVEMBER 14, 2022

In most cases, an e-signature is a digital file embedded into a document that indicates that you have agreed to its terms. Some are more secure than others, but all have one thing in common—they’re much easier to use than traditional pen-and-paper signatures. What Use Cases Are Appropriate for E-signatures?

Act-On 114

Act-On SMS Validation Work Management 114

The Point

JULY 8, 2014

This presented a challenge. In this case, there was no offer per se, no white paper or Webinar or other information of value. The goal of the campaign was to forge an immediate connection with the new brand for those prospects who had been interacting regularly with the old company. Sungard AS was simply announcing a brand.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

First, of course, you need a strategy for customer engagement, but once it’s on paper, how do you get the C-suite to sign on? Make the Case for Customer Engagement. Present Your Customer Engagement Goals. Make sure the plan is rooted in the present-day reality of your situation and shows practical, achievable increments.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ClearVoice

FEBRUARY 3, 2021

Case studies. Presentations. Research papers. White papers. Popular use-case examples for ebooks. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements. They can be created from… Blogs. Catalogues. Anything where expertise can translate into content.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

BOP Design

JANUARY 7, 2022

without you ever being present to sell your firm directly. Only contact them with case studies, references, guides, videos that speak to their industry and issues. Professionally designed and printed guides and white papers delivered via mail will help your firm stand out among the noise on other channels like email.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Zoominfo

AUGUST 5, 2021

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Make sure they know how to convincingly present and pitch your product or service through remote methods — there’s unlikely to be much opportunity to rely on working the room.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Kevin Indig

MAY 29, 2023

You'll see successful forecasting in action through real-life use cases and best practices. As you'll notice, there are several cases in which the AI Snapshot offers way more than needed. You would think Google forms AI answers out of the top Search results, but that's not the case.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Only B2B

FEBRUARY 28, 2024

Customized Sales Pitches: Adapt your sales presentation to highlight features and benefits that directly address the pain points revealed by their intent data. Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. This means that output is plausible but not reliable for many use cases. Creating blogs.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

SmartBug Media

APRIL 3, 2023

Additionally, you can offer types of content such as white papers and e-books to provide longer-form answers. Case studies are the best example of consideration content. For example, Offer A is an awareness white paper. Presenting the right content to your different buyer personas will give you more qualified leads.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Salesforce Marketing Cloud

DECEMBER 9, 2021

There are also use cases that enhance privacy. With a VC, a club patron can prove they are over 21, but choose not to present their birth date, home address, or other personal information for entry, as would be the case when presenting a physical driver’s license. Timothy ruff, co-founder credential master.

Opt-in 98

Opt-in Privacy Automation Paper 98

Heinz Marketing

OCTOBER 24, 2023

Your perfect timeline looks great on paper, but you must expect the unexpected. In most cases, requirements are presented as facts in a bulleted list. If you present a plan as firm and predictable, then you risk a number of issues. That should really be the motto for change managers. Make it relatable.

Tips 95

Tips Planning Work Management Transparency 95

Scoop.it

FEBRUARY 22, 2024

Make the Most of Social Media Platforms Social media presents a huge opportunity for HR teams to expand their reach, build brand awareness, and engage active and passive talent. You can share articles, case studies, and insights to position yourself as an industry expert. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78