SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

ViewPoint

SEPTEMBER 28, 2018

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts Reach Weekend Listeners with Work-Related Content. How to Measure Podcast Contributions to Revenue.

Multi-Channel 159

Multi-Channel B2B Thought Leadership Top of Funnel Thought Leadership 159

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. In some cases, trade associations maintain such outlets. Common offerings include webinars, white papers, user communities and user conferences. In many cases, such offerings are free or low cost, which makes it easy to justify effort and time.

Work Management 93

Work Management Marketing Management Training Vendors 93

KoMarketing Associates

JANUARY 29, 2019

When it comes to the types of content that are most effective in the “early stage,” most B2B marketers (73 percent) cited blog posts/articles, followed by podcasts (57 percent) and ebooks (56 percent). About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

Oktopost

SEPTEMBER 17, 2020

On this podcast episode of Stuff You Should Know About Our Changed New World, Urs Blickenstorfer , Owner and CEO of iundf Marketing Technology AG, joins Colin Day , Managing Director EMEA at Oktopost to answer this question and more. Experiment often with how to use data, build use cases, results come quickly. Adoption is key!

Planning 117

Planning Work Management Budget Programs Digital Transformation 117

Marketing Insider Group

MARCH 24, 2021

Don’t the words “case study” just conjure up a picture of a yawnfest? Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Make Your Brand Stories into Heroes’ Journeys.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. In some cases, fractional CMOs take on a much larger role within an organization and become responsible for the execution of the marketing strategy. Podcasting. Organic SEO.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The delay reflects an ever-growing roster of customers for automation who need more time to vet their specific use cases. A New Generation.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

SmartBug Media

MAY 8, 2023

It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. Remember blogging—an oldie but a goodie!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. Don’t be surprised if you discover that preferences have changed.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

The Point

AUGUST 25, 2015

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Adapted from the white paper, “ 8 Tips for Content Syndication Success.”. I’m following up to learn: 1.

Autoresponders 100

Autoresponders Leads Lead Marketing Qualified Leads 100

Trade Press Services

MARCH 18, 2024

In most cases, however, authors outsource some or all of the development and publishing functions. With as many as one million books published each year, it’s essential to get noticed by readers, librarians, journalists, podcast hosts, professional groups, and other stakeholder audiences.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. At their core, compelling case studies act as social proof and peer validation for what you offer.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

JULY 28, 2020

In a recent Stop the Sales Drop podcast with my partner Eric Gruber, Michael Brenner mentioned that we need to kill social content campaigns and adopt an always-on content approach. But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win.

Top of Funnel 250

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 250

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. And finally, it builds trust in ways that product sheets, white papers, and guides simply can’t. White Papers/Executive Guides. Case Studies. Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Outgrow

APRIL 17, 2024

We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! We published the paper right before the Mobile World Congress. Welcome to the Marketer Of The Month blog! AI as the foundation for telecom transformation, reducing costs and expanding revenue streams.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Tune in to her podcasts of established leaders’ interviews.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That might include watching your product videos, reading blog posts, or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. Let’s start with that dream customer. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Martech

FEBRUARY 24, 2022

Topics Covered: Accessible or web-based AR, platform overview, business goals, channel strategy, campaign mechanics and real-world use cases. The course materials were designed and presented by Patrick Johnson, CEO and founder of the global AR agency, Rock Paper Reality. Masters in immersive marketing?

Planning 129

Planning Advertising Agencies Paid Search Agency Mobile Advertising 129

Martech

JANUARY 6, 2023

On paper, each candidate had similar experiences and appeared to fit well. In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. But CMOs whose primary talents are showing up to events, panels, podcasts and interviews make for poor operators and often poor leaders.

CMO 111

CMO Tips Work Management Marketing Management 111

Content4Demand

OCTOBER 27, 2020

You can use this data in so many ways, like: Bottom-funnel nurture emails Callouts for middle-funnel and bottom-funnel content Fodder for display ads and social posts Context for podcast ads These are immediate, quick-turn applications, but community input should be used to guide your broader content decision-making, too.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

The ABM Agency

AUGUST 30, 2020

Use them in a blog post, email, programmatic, white paper, or e-book. Embed graphics into a blog post, white paper, or e-book for added effect and clarification of points. Start with a podcast ? Podcasts, like webinars, will require teamwork, so you’ll want to milk the content as much as you can. Start with graphics ?

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

B2B Marketing Directions

JANUARY 9, 2022

In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.) Melina Palmer is the founder and CEO of The Brainy Business , a behavioral economics consulting firm, and the host of The Brainy Business podcast.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

SmartBug Media

AUGUST 1, 2022

Whether your main focus is learning from the speakers or not, checking out the INBOUND agenda will help you make sure you’ve blocked time for sessions such as this podcast recording, “ The Intelligent Inbound Podcast: Against All Odds.” (Yes, Pen and paper. Pack These Work and Tech Items. Laptop and charger. Headphones.

Conference 105

Conference Network Marketing Planning Hubspot 105

Hinge Marketing

FEBRUARY 27, 2020

Technical White Papers — By using primary research to help describe how a technology, product or service addresses a particular buyer challenge, you can reinforce your credibility and expertise on the subject. . Pitch your research as a topic to other podcasts and go on their shows as guests. If you don’t have one, that’s OK.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Outgrow

AUGUST 6, 2021

Give a Sneak-Peek Into Groundbreaking Client Case Studies. Client case studies with catchy headlines act as a wonderful lead generation idea. And when your target audience finds an impressive case study that suits their own business, you’ll see leads flowing in. . Ebooks, webinars, and podcasts are great.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

ConvertKit

JULY 21, 2020

In episode 8 of the Deliverability Defined podcast, my co-host Melissa Lambert and I discuss what senders need to know about the newest mailbox provider, Hey.com. A lot of people have a lot of opinions on Hey, and because our podcast is all about email deliverability, we believe it’s a relevant discussion for us to have. Stay in touch.

Deliverability 52

Deliverability Opt-out Opinions Opt-in 52

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

nDash

OCTOBER 26, 2020

Case study. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Case study. Case study. Case study. Case study. My projects have ranged from white papers to scientific reports for medical journals. Case study. Area of expertise: Organizational behavior.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Content4Demand

AUGUST 11, 2020

In a recent episode of the Content Pros podcast, Pat Spenner offered some tips: Understand the Mobilizer’s buyer’s journey and use that to provide content that will help him or her build consensus. You’ve got to make a strong business case here. You also need to give this champion the case to persuade the rest of the buying committee.

Buy 91

Buy Account Based Marketing B2B Thought Leadership ABM 91

ClearVoice

AUGUST 14, 2023

You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams. Podcasts provide a convenient way to stay informed while on the go.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

ClearVoice

JULY 27, 2022

Content marketing can take many forms, including entertaining videos, educational blogs, ebooks, case studies, white papers, social media posts, and even apps and video games. Branded podcasts are another way to get a company’s name out there but the way GE did it is far from the norm.

Examples 52

Examples Brand Identity Branding Content Marketing 52