How to be a great podcast guest

Sales Lead Insights

Are you going to be a podcast guest? Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. Avoid using cell phones for the podcast interview. Podcast hosts often conduct multiple interviews in one day. If you plan to use notes, consider printing them on single page or on card stock so the listeners won’t hear you shuffling papers.

How to be a great podcast guest

Sales Lead Insights

How to be a great podcast guest. Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. Avoid using cell phones for the podcast interview. Podcast hosts often conduct multiple interviews in one day. If you plan to use notes, consider printing them on single page or on card stock so the listeners won’t hear you shuffling papers.

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Successful Podcasts' Share Seven Qualities

Pointclear

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. Podcasts Reach Weekend Listeners with Work-Related Content. Podcast

Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

Sellers must establish unique personas for potential buyers, understand their pain points and business use cases, identify where and how they digest information, and then—connect, prioritize and nurture relationships with them. How do you select themes, determine your content mix amongst white papers, webinars and case studies? Demand Generation Podcasts

9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content.

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan

Sales Engine

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. By creating quality content like blog posts, white papers, eBooks, infographics, videos, podcasts, and case studies, you can connect with potential buyers in meaningful ways that help solve their most pressing problems.

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Content Curation For Education: Benefits, Tips, and Use Cases You Need For Success

Scoop.it

Instead of bringing more value, going through hundreds of articles, research papers, videos, podcasts, interviews, and news reports can actually distract you from your goal and actually repel you from the idea of using online content for education.

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. One example, Showrunner.fm , has seen great success in the B2B podcast realm. The case for video is a strong one.

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The Complete Guide to Starting a Podcast for Agencies

Hubspot

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. Edison Research's 2016 Infinite Dial study showed a significant year-over-year increase in podcast listenership, with monthly listenership increasing from 17% to 21%. million podcast listeners.

A Complete Guide to Demand Generation [Examples + Case Studies]

Outgrow

A Complete Guide to Demand Generation [Examples+Case Studies] . Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers. Look at this case study for example.

The business case for a strong CMO-CIO partnership: A guide

Full Circle Insights

Examining the CRM integration use case. Data integration and martech innovation are means to those ends — and that makes a strong business case for closer CMO-CIO cooperation. White Papers. Case Studies. Building a Solid Case for Attribution to the CMO.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006. But, before you do that you need a podcasting strategy. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

Pointclear

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. Case studies.

Delivering Episode 24: How to Know What to Focus on in Email

Litmus

Welcome to Delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. Marketing is an exchange of value, in our case, between our companies and our customers. Delivering Podcast email marketing Podcast strategy

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Three Ways Hoarding Your Secret Sauce Hurts You

What Works - What Doesn't

In the past I’ve argued for the value of sharing more, rather than less, of your consulting smarts in your thought leadership content and case studies. As a result, everything from white papers to ebooks to product and service descriptions are full of the same general, vague, and repetitive promises and gauzy goals a customer gets from my client’s competitors. For me, actual success stories and specific tips spur me to click through to the next video, podcast, or blog post.

AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. In that case, they might curate the content journey. Now we’re actually giving the teams the evidence to say, we don’t need to start writing white papers. So, this is actually for our own marketing team, and I can think of three or four customers that have the exact same use case.

White Papers are Influence Kings, But Need Personalization to Retain Crown

The ROI Guy

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. This marked the third year in a row that white papers were ranked as the most influential when compared to several other collateral types, including superior influence in driving purchase decisions over case studies / success stories, product brochures / data sheets, videos, and podcasts.

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Delivering Episode 25: An Inside Look at Visual Editor in Litmus Builder

Litmus

And that is entirely not the case at all. But what are some of the use cases that you’ve seen some of our customers using Visual Editor for? I mean, a lot of the best use cases are some of the bread and butter of email programs, right?

Best Supporting Roles in Interactive B2B Content

Content4Demand

This modernized version of the white paper draws readers in, allowing them to scroll through an experience where callouts animate on-screen and important statistics pulse to grab readers’ attention. Case Study Portfolios. Buyers love case studies, but they’re not likely to comb your site to dig up the customer examples you want them to see. Podcasts & Videos.

Solving Complex Problems with Big Data

HG Data

Our CEO, Elizabeth Cholawsky PhD, was recently featured on the MarTech Podcast, a podcast that shares the stories of word-class innovators and industry leaders that use marketing and technology to drive business growth and achieve career success. Listen to the MarTech Podcast Episode.

B2B Marketers Are Turning Away Prospects

Digital B2B Marketing

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. Ebooks, blogs and podcasts all follow and have been used by more than 50%. White papers are rated “most valuable” more frequently than any other format (56% of those that rated white papers). White papers have the largest spread between very valuable and little value. In contrast, the spread for ebooks, webcasts and podcasts is less than 3x.

Stand-Out Marketing: How to Distinguish Yourself in a Sea of Sameness

B2B Digital Marketer

Podcast Timestamps/Outline. So they’re kind of taking somebody on this transformation journey and with no proof points or case studies or real life examples, people are just left wondering, you know, is this really true? We must do webinars, Oh, they’re starting a podcast.

Build Better Connections: How to Manage Customer Relationships Using Nimble with Jon Ferrara

B2B Digital Marketer

Podcast Timestamps/Outline. They show up as like 90%, then 95% then with a 5% filter just in case. In which case it’s not, you it’s them. We’re just going to keep this defense mechanism here, just in case we weren’t quite far in the trash.

How to Make Your Content Strategy Process Easier and More Effective

B2B Digital Marketer

Podcast Timestamps/Outline. And I don’t think that’s the case, is it now? Jim Rembach (11:55): You know, you bring up a really compelling case for, you know, a lot of people in a lot of ways. Manual content workflows are painful and subjective.

Personal Identity: Why Knowing Who You Are Matters in B2B Marketing

B2B Digital Marketer

In this podcast, Chris Richards helps you discover more about yourself and identify who you really are. Podcast Timestamps/Outline. They show up as like 90%, then 95% then with a 5% filter just in case. In which case it’s not, you it’s them.

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

Do I really need to write white papers and e-books? What these companies fail to understand is that when done correctly, content creation isn’t solely about budget, beating the competition or a simple case of frequency. White Papers/E-books. Case Studies. Let’s learn more about each type of content, and why it works in its respective stage of the funnel using the start-up company Canary, “a complete security system in a single device”, as a case study.

Engaging Multimedia Content: Making a Human Connection

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, A. 18:29 – Why white papers are overrated. Meanwhile, the marketer is doing a webinar or a white paper or something that answers that question. And they may actually be watching more video in podcasts.

Content Optimization: How to Write Effective, High-Quality Content Faster

B2B Digital Marketer

In this episode of the B2B Digital Marketer podcast, Ryo Chiba shares his tips and tricks in how you can create effective, high-quality content faster and easier. Podcast Timestamps/Outline. The method by which content is found is becoming more and more sophisticated.

Writing Your Own Book to Establish Authority

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, Raza Imam shares how you can publish your own book using content that you may have already published! Podcast Timestamps/Outline. I do it because I have to, I would prefer to podcast. We will take a podcast.

Content Hit List

Content4Demand

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Set up email triggers so that account reps when anyone reads case studies or watches product videos. without turning your nose up at good, old-fashioned pen and paper when that’s easiest. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.

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Delivering Episode 28: Seeing Into the Future With Oracle’s Chad S. White

Litmus

Not just toilet paper and flour and beef and things, but other stuff too was really hard to get and delivery times got really long. I’m not the first person to say this, but Amazon two day delivery became two week delivery, or longer in some cases. A lot of people don’t want to go, and in many cases, there are laws and restrictions on how many people you can let into a store. White Delivering Podcast Email Industry trends

B2B Digital Marketing is About Relationships and Trust

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast, Joey Knecht , CEO of Proteus, shares that B2B digital marketing is about building relationships and trust with your customers. Or different use cases of their product or service.

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Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers

B2B Digital Marketer

If you want to improve your digital marketing efforts then take a listen to this episode of the B2B Digital Marketer Podcast , as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers. Jim Rembach ( 00:21 ): Podcasts.

[ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

Terminus

Garrett is also running LinkedIn tactics in support of other initiatives, such as events, high-converting content, and Zoot’s thought leadership podcast. This pilot case was created in close collaboration with sales, with the knowledge that existing content could be easily adapted to fit the customer’s specific pain points. We’re also seeing value in promoting our podcast, The Finance Frontier. But a great example of that is our podcast. Then there’s our podcast.

What is Social Media Marketing?

Biznology

Inbound Marketing — according to Wikipedia , “ Inbound marketing is promoting a company through blogs, podcasts, video, eBooks , Newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to attract customers.” This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.”

Insight24 - YouTube for B2B Podcasts and Video?

WebMarketCentral

Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc." Insight24 allows companies to freely upload podcasts, corporate video and other rich media assets into a categorized, searchable directory.

Who’s Naughty & Nice in B2B Marketing This Year?

Content4Demand

Do you have s strong library of case studies? The time and effort required to build a library of credible content case studies and keeping it up to date is worth it. Influencer Content & Podcasting. But that’s simply not the case in B2B. Alicia’s Nice List trend is podcasting. Influencer insights in particular are extremely valuable for a lot of different promotional vehicles, and podcasting is one of them. The reality is, podcasts are here to stay.

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