SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Plus, 90 percent of marketers using short-form videos will increase their budget thanks to its success.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Oktopost

SEPTEMBER 17, 2020

“The value of marketing technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem.” ” – Urs Blickenstorfer, CEO of iundf Marketing. Today, because of marketing technology, CMO’s can take a seat at the strategy table. Adoption is key!

Planning 117

Planning Work Management Budget Programs Digital Transformation 117

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. The publisher puts up the money to edit, design, package, print, and market the book. True self-publishing does not include support in the form of editing, design, marketing, and distribution.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

ANNUITAS

APRIL 19, 2022

But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Then, apply the findings not just to your engagement channel strategy, but to your entire marketing strategy. Read more: The Anatomy of a Strategy Demand Marketing Plan: The Insights Phase.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

The Marketing Blender

MARCH 2, 2022

For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. The nature of your current and future marketing initiatives. Marketing Strategy. Most will kick things off with developing a comprehensive marketing strategy.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Plan to post them when they make sense seasonally.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Martech

JANUARY 6, 2023

On paper, each candidate had similar experiences and appeared to fit well. While not shocking, what stood out was their approach to the role and perceived context of the market. I’ve worked with hundreds of marketing and go-to-market leaders. Within those engagements, we evaluated five CMO and one head of marketing roles.

CMO 115

CMO Tips Work Management Marketing Management 115

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice. Premium content is commonly used in content marketing campaigns.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hinge Marketing

JANUARY 5, 2023

Without summarizing the whole movie, I’ll limit my plot synopsis to mention that things do not go to plan for the team that visits the planet. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. What is Inbound Content Marketing?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

AUGUST 1, 2022

Whether your main focus is learning from the speakers or not, checking out the INBOUND agenda will help you make sure you’ve blocked time for sessions such as this podcast recording, “ The Intelligent Inbound Podcast: Against All Odds.” (Yes, If not, you can plan to use the free shuttles back and forth from the BCEC to your hotel.

Conference 105

Conference Network Marketing Planning Hubspot 105

Marketing Insider Group

DECEMBER 3, 2020

B2B retailers are working behind the scenes to get their products to market with the help of their consumer-facing partners. Seeing that it’s the Holiday season, we wanted to give you, dear marketer, something special. Before we can rip open the wrapping paper, we have to position it under the tree just so.

Analysis 231

Analysis Budget Programs B2B Work Management 231

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Sprout Social

DECEMBER 6, 2023

Parents, pickleball players, podcast enthusiasts—and those are just the P’s. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Very often, it turns out.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

ClearVoice

JULY 27, 2022

In this post, we bring 5 examples of brands absolutely excel at content marketing and explain what you should do to bring your content to the next level. What is content marketing? It varies somewhat from direct marketing, where the brand pushes a product or service and asks the audience to buy. Click To Tweet.

Examples 52

Examples Brand Identity Branding Content Marketing 52

B2B Marketing Exchange

JANUARY 6, 2023

So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes the shape of the Demand Gen Report (DGR) team.

Design 52

Design Work Management Touchpoints Curation 52

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Before you create your marketing plan.

Template 97

Template Top of Funnel Planning Enterprise Management 97

SmartBug Media

AUGUST 7, 2023

Whether or not your main focus is learning from the speakers, checking out the INBOUND agenda will help you make sure you’ve blocked time for sessions such as this podcast recording: “ How to Curate a Vibrant, Remote-first Culture at Scale.” (Yes, If not, you can plan to use the free shuttles back and forth from the BCEC to your hotel.

Conference 52

Conference Network Marketing Planning Hubspot 52

Hinge Marketing

MARCH 26, 2020

What’s the best way to market your firm? . While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. Even firms that embrace online marketing often do it wrong, wasting precious time and money. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

nDash

NOVEMBER 2, 2020

Capturing that trust through effective, honest content should be part of your overall marketing plan. . Spark their interest with engaging content on your website, in white papers, and in email newsletters. Case studies. I have written research papers, journal articles, blog posts, and website articles. Case study.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. See how it works.

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Calls to action are essential to any marketing endeavor, including video. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

ClearVoice

AUGUST 17, 2020

You’ve been thinking about hiring a marketing assistant, but with the current economy and pushback from HR, it’s just not in the cards. You can virtually expand your team (temporarily or long-term) with creative pros who live and breathe content marketing. Teamlancing can solve these six marketing challenges.

Work Management 94

Work Management Marketing Management Planning Lead Ranking 94

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector. Challenge #4: Heavy Regulations.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Content4Demand

DECEMBER 6, 2018

We’ve already looked back at 2018 and how the content marketing landscape has evolved. And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Personalization will remain a marketing imperative. Are any of these trends on your radar? .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

DivvyHQ

JULY 15, 2019

Have your team write down ideas on a sheet of paper. Next, have them draw someone else’s paper out of the pile. Finally, gather up all the papers, read each one of them, and allow the team to hash out their ideas without anyone’s identity disclosed. And probably some of the most talented members of your content team, I’d argue.

Activities 65

Activities Effectiveness Ad Building Content 65

Content4Demand

FEBRUARY 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Five AI Solutions Transforming B2B Marketing. An Artificial Future.

Marketing AI 63

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 63

Metadata

SEPTEMBER 7, 2021

If you’re a marketer, you need to be experimenting. When a company discourages (or doesn’t actively encourage ) experimentation it leaves marketing vulnerable. Marketing is afraid to test new ideas or ask for more budget, so they repeat once-successful campaigns that have long reached the point of diminishing returns.

CPL 52

CPL Cost per Lead Planning Paid Search Agency 52

Metadata

SEPTEMBER 7, 2021

If you’re a marketer, you need to be experimenting. When a company discourages (or doesn’t actively encourage ) experimentation it leaves marketing vulnerable. Marketing is afraid to test new ideas or ask for more budget, so they repeat once-successful campaigns that have long reached the point of diminishing returns.

CPL 52

CPL Cost per Lead Planning Paid Search Agency 52

Content4Demand

MAY 23, 2019

Think about your career in marketing, and reflect on your most successful projects and your proudest moments. As marketers, it feels like we wear more hats by the day. But not just any E-book or white paper will do. Most of all, I’m asking you to think critically about any meetings that you plan. What were they?

Creativity 71

Creativity Tips Stats Class 71

The Marketing Blender

MAY 17, 2022

Build a Successful B2B Content Marketing Strategy in 5 Steps. A B2B content marketing strategy is absolutely necessary in order to connect with potential customers, prove your expertise, demonstrate value, and grow your brand. However, B2B companies often have a tendency to skip this component of marketing. . Contact Us. .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52