KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. billion on search marketing for the same purpose. Business marketers spend an average of 18.6% That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. But I will tell you this: I’m writing from the actual front line, not a social soapbox.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. But I will tell you this: I’m writing from the actual front line, not a social soapbox.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

SmartBug Media

NOVEMBER 10, 2021

If so, you can emphasize the trade agreements like the United States Mexico Canada Agreement (USMCA) in your marketing mix. Here are some examples of collateral you should have ready for the traffic coming to your website: Case studies. White papers. If so, what states and where is your factory?

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Marketing Insider Group

JUNE 30, 2020

Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more.

Work Management 363

Work Management B2B Marketing Marketing Management Content Marketing 363

NetLine

APRIL 19, 2019

Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. As the category gained traction, we are now working on case studies and industry specific content to really highlight our value. Never stop being curious.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

SnapApp

JANUARY 10, 2016

Consider incorporating one of the following 5 content types into your marketing mix this year. You’ll see improved lead conversion, faster lead qualification, and better profile data to fuel all your marketing programs. . Interactive White Paper . Personality Quiz . Calculator .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.

RSS 48

RSS Marketo Correlation Paper 48

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. This helps improve your SEO , and your content ends up serving as your first line of case deflection.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

SnapApp

JULY 11, 2017

A recent CEB study found that an average of 5.4 Make sure you’ve got interactive content like quizzes and assessments in your content marketing mix so you can gather these insights while providing real value. . Data sheets, pricing sheets, benchmark reports, testimonials, and case studies will go far, here. .

Buy 70

Buy Process B2B Peer-to-peer 70

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Directive Agency

JUNE 13, 2018

Now, within this mass marketing bubble that we’ve been talking about, this world, is social media. I believe that social media is a critical part of your marketing mix. What type of asset, ebook, white paper, case study, could we give to you as a sales org to help close these accounts and drive revenue?

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

The ROI Guy

JUNE 16, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Madison Logic

MARCH 26, 2024

Distribute your educational content—such as analyst reports, infographics, white papers, and eBooks—across various platforms and websites frequented by your target audience. Case studies that detail the journey and outcomes of similar businesses provide tangible evidence of your product’s value.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

The ROI Guy

OCTOBER 11, 2010

Does the growth lag because marketing executives are not doing enough to tie spending to performance, justify marketing investments, and make the case for their fair share of the budget? Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Integrated B2B

OCTOBER 20, 2015

B2B marketing success? We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

B2B marketing success? We know that many of our Danish clients have great stories, ideas or opinions that their B2B customers would love to hear, but they’re reluctant to put pen to paper. Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. White papers. Case Studies. Blog posts are probably the most widely used content marketing format. White Papers. White papers are in-depth reports on specific topics. Case Studies.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Content Standard

OCTOBER 17, 2022

The VP of marketing at a B2B technology enterprise sits in her office. On her desk there is only a neat stack of paper, her phone, and her computer. On her computer monitor, the logins, dashboards, and control panels of a hundred different pieces of marketing technology crowd the screen. Please activate some Widgets.

B2B Marketing 98

B2B Marketing B2B Budget Programs Marketing Report 98

Marketing Insider Group

AUGUST 20, 2020

Most B2B organizations use a marketing mix of multiple strategies, the most common being email campaigns, content marketing, and in-person events. There are twists and turns and some customers even backtrack before they make a final purchasing decision.

Multi-Touch Attribution 281

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 281

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Only B2B

DECEMBER 16, 2022

B2B lead generation is the process of discovering the appropriate potential clients, enticing them with the correct marketing mix, and eventually filling your sales funnel with those prospects. Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

Brightedge

JANUARY 13, 2020

But before I dive in on the digital marketing books, let me share an excellent resource. One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. Also see our list of best marketing books and learn about what features deliver the best seo platform for your SEO success.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Optinmonster

NOVEMBER 14, 2023

This will include content that’s on your blog, as well as social media content, podcasts, video content, white papers and so on. Most successful content marketing strategies rely on having a central core of content published on your own site (or home base) which can then be repurposed and shared on other sites (outposts).

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 98

Televerde

AUGUST 8, 2019

Check out their case studies, white papers, blogs, and any other material that may be available to you. Do they analyze the existing marketing mix to understand strengths, opportunities, and past successes? Build the case to outsource. Have they had success with organizations in your industry?

Demand Generation Agencies 53

Demand Generation Agencies Demand Generation Advertising Agencies Paid Search Agency 53

Kapost

NOVEMBER 18, 2016

The dust from the content marketing storm has settled. Content marketing is no longer the next big tactic, or the go-to buzzword. It now enjoys a stable spot in the marketing mix, and marketers embrace content as a critical component in their strategies. The reality is that content has saturated the market.

Top of Funnel 48

Top of Funnel Customer Satisfaction B2B Sales Case Studies 48

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . However, the snag for some marketing teams is not a lack of interest in interactive content, but a difficulty ideating on how to use interactive in their current marketing mix.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Onalytica B2B

JULY 16, 2018

According to a book on evolutionary psychology by Dan Sperber and Hugo Mercier called The Enigma of Reason the human brain evolved a sense of reason not to make decisions but to defend the decisions that you have already made and to argue our case. Marketing is the science of knowing what economists are wrong about.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. Vital statistics for every B2B marketer , March 16, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Full Circle Insights

FEBRUARY 8, 2021

Examining the CRM integration use case. In B2B marketing shops, there’s existing evidence of how transformational data integration can be: the CRM. Many B2B marketers already use the company’s CRM to track leads through the marketing and sales funnel and create reports. White Papers. Case Studies.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Content Standard

JANUARY 14, 2017

The VP of marketing at a B2B technology enterprise sits in her office. On her desk there is only a neat stack of paper, her phone, and her computer. On her computer monitor, the logins, dashboards, and control panels of a hundred different pieces of marketing technology crowd the screen.

B2B Marketing 40

B2B Marketing B2B Budget Programs Opt-out 40