case 
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. And because it is a one-to-many relationship, campaigns can effectively chart every marketing campaign that a lead/contact was sent and/or responded to.
The Lead Agency
SEPTEMBER 13, 2020
B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers. Interactive videos are a newer trend, and they have several benefits for B2B businesses.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
EMagine B2B Blog
FEBRUARY 27, 2018
I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. Clear definitions of our target markets, decision makers/personas. What I’m not going to do is the very thing I criticized so-called “thought leaders” for earlier in this post.
NetLine
APRIL 19, 2019
Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. As the category gained traction, we are now working on case studies and industry specific content to really highlight our value. Any words of wisdom to share with your marketing peers?
EMagine B2B Blog
FEBRUARY 27, 2018
I’m not going to arrogantly proclaim to know the exact magic marketing mix or the “10 Tactics to Ensure Marketing Success in 2018”. Clear definitions of our target markets, decision makers/personas. What I’m not going to do is the very thing I criticized so-called “thought leaders” for earlier in this post.
Marketing Insider Group
OCTOBER 7, 2010
If you start with the desired project completion date, then backtrack through project milestones to the point where your company’s product or service should be added, in many cases you and the prospect will discover that an order should have been placed some time ago! This creates a large “T” on the paper.
Valasys
APRIL 10, 2020
The sales offers are designed to help the sales teams set more appointments for meeting the prospects. Most marketers create offers to generate leads from webinars and white papers. Read more on How to Build and Develop Email Lists for B2B Marketing. Purchasing white papers and webinar leads for target accounts.
Expert insights. Personalized for you.
105 
Let's personalize your content