B2B Marketing: 3 reasons for adopting video content into your marketing mix
B2B Lead Generation
JULY 29, 2013
Today’s B2B Lead Roundtable Blog post features three reasons why you should adopt video content into your B2B marketing mix. It’s no more difficult to produce online video content than it is to produce a white paper. For B2B and/or B2G marketers, concerns about adding video content in terms of difficulty, time, effort and expense are understandable, but considering the findings of previous MarketingSherpa research, where B2B and/or B2G marketers were asked ….