Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Lead Data Enrichment “We need more leads.” “We

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Conversica

JANUARY 16, 2024

The post Top Use Cases: Follow Up on Inbound Leads appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Leads 59

Leads Lead Marketing Qualified Leads Lead Management 59

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. Of the 83 who participated, 59 became leads! (44 I once attended a hybrid conference. Here is what they did.

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

The Lead Agency

MARCH 17, 2024

But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Conversica

JANUARY 25, 2024

The post Top Use Cases: Improve the Quality of Leads Passed to Sales appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Leads 52

Leads Lead Marketing Qualified Leads Lead Management 52

Marketing Insider Group

OCTOBER 26, 2020

Which could lead to the breakup of the company.”. The post Performance Reviews Suck – The Case for Eliminating Annual Reviews appeared first on Marketing Insider Group. He told them the end was near: the company was hemorrhaging money to the tune of $1 million a day. “We He left that day, convinced he would be fired.

Correlation 357

Correlation Work Management Customer Satisfaction Marketing Management 357

Martech

MARCH 1, 2024

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. In many cases, fast triage will not solve the longer-term problem. Get MarTech!

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Sales Engine

AUGUST 2, 2017

Most marketing and sales leaders in the business-to-business world know that nurturing leads is important. In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 128

Marketing AI Paid Content Work Management Marketing Strategy 128

Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 88

Ad Building SMS eCommerce Segmentation 88

Act-On

OCTOBER 4, 2023

Let’s go through some use cases for marketing analytics software. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Or maybe you were stuck in a serious case of marketing FOMO, lamenting the lack of options at your disposal.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study?

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Marketing Insider Group

JULY 14, 2021

If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But your lead magnets? Lead magnets should always be high-value, specific, actionable, and accessible. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

HG Data

AUGUST 16, 2022

Experience HG Insights Accelerate your customers time to value with HG Insights’ world-leading technology intelligence solutions – you can drill … The post HG Use Case: Cloud Services Opportunity appeared first on HG Insights.

Enterprise Management 98

Enterprise Management Marketing Management Service Analysis 98

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Unlike demand gen, lead gen is more transactional.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

DealSignal

DECEMBER 9, 2022

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases Intent data use cases put the needs of your audience first … Conclusion Learn more about Intent Data Use Cases. Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! More (quality) leads = more sales = increased revenue, which makes everyone happy. However, lead generation often starts with marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Read this interactive content case study to know more! Outgrow is an interactive content creation tool that helps you generate leads.

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. So, where possible, use video for case studies.

Case Study 62

Case Study Case Studies PR Studies 62

SocialPilot

JANUARY 9, 2024

Let’s shed more light on it’s use cases. When it comes to social media, these three functions branch out into a wide array of exciting use cases. This algorithmic bias can lead to unfair or biased results against certain groups. How is AI used in Social Media? Let’s take a look at each of them: 1.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Optinmonster

FEBRUARY 15, 2024

Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Your visitor gains access to the lead magnet by joining your email list.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Drew Neisser

FEBRUARY 23, 2024

5% is. With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads? Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today.

B2B Marketing 52

B2B Marketing Brand Identity Branding B2B 52

The Lead Agency

MARCH 17, 2024

But what comes first is the lead. Website lead capture forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. While easy to introduce, B2B lead capture forms are not so straightforward to master.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

ClickDimensions

NOVEMBER 1, 2023

Case Study Integrated marketing platform helps manufacturer improve sales cycles and team alignment A premier global materials manufacturer headquartered in New York has built a global technical support and supply chain across the globe. Conferences became webinars and in-person appointments transitioned to online meet-ups.

Case Study 40

Case Study Case Studies Studies Sales Cycle 40