Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

FunnelEnvy

DECEMBER 26, 2023

For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads. Webinars can nudge prospects into decision mode, too.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Albacross

OCTOBER 16, 2018

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system.

Lead Capture 40

Lead Capture Sales Qualified Leads Lead Scoring Lead Ranking 40

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Inbox Insight

OCTOBER 19, 2023

Key components of a lead generation strategy A lead gen strategy requires several key components to be successful. Here are seven essential elements you need to consider: Establish a lead capture system : Without a strategic lead capture plan, it can be difficult to guide prospects into your sales funnel.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. Some of ClickFunnels features include: Landing pages. Sales pages.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Why Invest in B2B Lead Generation? From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Click to see VIU’s “Worth It” landing page in its entirety.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

SendX

JUNE 10, 2020

It allows mail campaigns optimization based on 30+ parameters You want a huge variety of forms and landing pages You want excellent customer support. This is because many of their customers complain about the fact that their emails land up in the spam folder. MailerLite, now, follows quite a strict account approval policy.

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But, to be honest, there are a lot of different types of landing pages.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Scoop.it

JANUARY 28, 2021

Lead capture tools. To carry out effective B2B email marketing, you must have access to valid email addresses of qualified leads. OptinMonster works as a robust lead capture tool that allows you to set different pop-ups and create signup forms. Tools to create landing pages. Chalk out a plan.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Brandpoint

DECEMBER 27, 2018

According to a study by Content Marketing Institute and Marketing Profs, 68 percent of responding B2B marketers successfully generated leads and 58 percent successfully nurtured leads through their content marketing practice. Case studies. Case studies showcase stories and results of your work with customers.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

PureB2B

JUNE 20, 2022

If you don’t conduct A/B testing with your lead generation campaigns, it’s still possible to find success, but you’re less likely to replicate it. Subject lines, images, length, and tone of copy, landing page and email layouts, to name a few. So where does this fit into your lead generation efforts? Push for case studies.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. Download an eBook?

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Case study downloads- no gate (Button-Click-Download-CS or BCDC).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

markempa

FEBRUARY 23, 2015

Tweet How do you serve “ready to buy” customers and “just looking” prospects on the same page? The solutions page test will help us to understand the most attractive derivative value for actual sales-ready leads to include in the call-to-action section of the email for optimization at the Summit. Test Design: A/B split test.

Clickthrough 120

Clickthrough Ads Sales Qualified Leads Click Rate 120

KoMarketing Associates

APRIL 7, 2021

Demand generation includes lead capture, lead nurturing and pipeline acceleration.”. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. For instance, what are the bounce rates on your landing pages?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Hubspot

MARCH 12, 2019

It’s a full suite lead generation machine. Intercom is another product with many components and use cases. Qualaroo is an on-site polling tool that can not only collect user feedback (that can be used to improve any part of your product and marketing experience), but you can also collect leads using the tool. Image Source.

Lead Generation 100

Lead Generation Tools Generation Leads 100

Optinmonster

APRIL 22, 2021

Today, we’ve handpicked the most creative email capture methods that are proven to improve conversions. In some cases, the tool we recommend will depend on whether or not you’ve integrated Shopify with your WordPress site. This campaign helped them increase leads by 300%. Create a Signup Landing Page.

Landing Pages 84

Landing Pages Intent Banners Template 84

NuSpark Consulting

SEPTEMBER 14, 2015

You’ll see many of these promotions featured in pop-up boxes (as they can be tested for lead capture). More for industrial or product-based B2B firms, offers to provide quotes obviously capture bottom funnel leads ready to buy. We’ll look at the performance of critical pages.

Conversion 100

Conversion Lead Scoring Lead Ranking Marketing Websites 100

Outbrain

MAY 4, 2022

Of course, for that fantastic long game to work, you need to first collect the leads, which is where lead capture optimization comes in. Essentially, you want to make the process as simple as possible for your users to convert into leads on various pages of your website. Optimize forms for high-traffic pages.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

PureB2B

JULY 18, 2018

Lead sourcing is an ideal way to get ahead of the competition, but not all businesses have the necessary resources to allocate since quality leads are expensive —making it difficult for those that have a smaller budget to compete for new customers. Thankfully, this doesn’t always have to be the case. Lead Capture.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

NuSpark Consulting

OCTOBER 27, 2013

Test offers with lead capture strategy. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. Video Landing Page.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

PureB2B

JULY 17, 2018

Lead sourcing is an ideal way to get ahead of the competition, but not all businesses have the necessary resources to allocate since quality leads are expensive —making it difficult for those that have a smaller budget to compete for new customers. Thankfully, this doesn’t always have to be the case. Lead Capture.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Convert

APRIL 12, 2021

Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss. Your A/B test just finished but you’re not seeing the results you expected.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. In this case study, conversational expectations were: The webinar would have a maximum of 4 sponsors. This would be a single-day webinar event.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

markempa

SEPTEMBER 23, 2013

Instead of launching a call by talking about the product and how it can help – in this case, it was professional services – we began by asking prospects about what motivated their engagement. Related Resources: Lead Gen: A proposed replacement for BANT. Landing page Optimization online course. more often.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Lake One

APRIL 23, 2020

Marketing Automation facilitates lead capture and lead generation most commonly through forms and landing pages. Leads can take all sorts of forms for manufacturers. Landing Pages. One key part of landing pages that is so fundamental it deserves a call-out of its own, is forms.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Lake One

AUGUST 13, 2020

Or the stats in this case: via GIPHY. Boost Social Media Engagement. So when they spend time watching your videos, Google interprets that as you providing the information the visitor is seeking, which can ultimately move you up in search result rankings. Strong ROI. This might all sound well and fine, but we know what you’re thinking….

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

PureB2B

MAY 30, 2022

Product comparison and review pages. Downloads (whitepapers, case studies, eBooks). Just by aligning your content with somebody’s pain points at the right time can result in an increased flow of qualified leads. ? Capture interest during the buyer journey. Build landing pages on your site that answer specific questions.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

SmartBug Media

JANUARY 29, 2019

Your website is your 24/7 sales and marketing (and in some cases, customer support) machine, running in the background, keeping the lights on for your organization. A pop-up form ( as defined by HubSpot ) is a way to create lead capture forms that engage new leads who are visiting your website. What Is a Pop-Up Form?

Industry CMS 75

Industry CMS Hubspot Banners Landing Pages 75

Ontraport

APRIL 29, 2020

Every click on every page visited on your website. Every time you have one of these conversations, you’re looking at your prospects’ face to see if what you’re saying is landing. Sometimes your ads work, your emails connect, your landing pages convert like crazy… and sometimes they flop. Page visit and click tracking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

Contently

JULY 20, 2016

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. Now, we can optimize our middle- and lower-funnel content based on detailed results, not just landing page conversions or email clicks.

Analytics 60

Analytics Top of Funnel Enterprise Management Marketing Automation Services 60

SmartBug Media

FEBRUARY 11, 2021

This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. If you have pages hosted externally, the HubSpot tracking code must be installed manually. Marketing Hub: Your marketing assets, like landing pages and emails. You can use lead flows for: Blog subscriptions.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

KoMarketing Associates

JANUARY 29, 2015

From our case study: L-com Global Connectivity Case Study. Example of landing page experience via PPC ad. Once searchers get to the website or landing page what is the ultimate goal or action we want them to complete? But lead capture opens the door to a myriad of additional possibilities as well.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120