Webbiquity

JULY 25, 2023

What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic? If you’ve planned out your keyword strategy carefully, this shouldn’t be an issue.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Convince & Convert

DECEMBER 15, 2023

You can use industry-standard keywords and grab attention with your distinct achievements. Build a keyword strategy and content clusters A well-defined keyword strategy will help social media search engines understand the topics of your expertise and rank your content and profile for those queries.

Social Media 157

Social Media SEO Cost Per Click Media 157

Marketing Insider Group

JANUARY 25, 2021

Search queries are rarely one keyword. Most keywords have low volume for searches. percent of keywords have 10 monthly searches or fewer. Basically, that means that less than 10 percent of the keywords you’re targeting have more than a few searches, which means there is even more competition for those high-volume keywords.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

The Lead Agency

APRIL 2, 2024

As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised. The easiest way to write for the Experience E is to include unique perspectives or case studies. Keyword-stuffed titles do not equal quality.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Webbiquity

JUNE 20, 2023

Whether it’s increased revenue, improved productivity, or any other measurable business result, talking about concrete benefits creates a compelling case for potential buyers. #3 Begin by conducting thorough keyword research to identify relevant and high-volume keywords related to your niche.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

AUGUST 15, 2023

Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks. Opportunities for Keyword Integration Each new piece of content presents an opportunity to incorporate relevant keywords, which can improve your visibility for specific search queries. Keyword optimization.

SEO 235

SEO Marketing Agencies 2 Lead Ranking Lead Scoring 235

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. A person who looks it up is in the market to spend money. Get more leads.

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Marketing Insider Group

MARCH 10, 2021

Sites would compete to rank for keywords without Google’s new elements distinguishing them in the results. In most cases, Google only shows one featured snippet, although some results will reveal more. If you rank in the top five for the given target keyword, becoming a featured snipped is a huge opportunity. Site Links.

SERP 273

SERP Paid Search Agency Features Companies 273

Marketing Insider Group

MAY 24, 2023

Anything in brackets is a placeholder for the specific text you would enter for each use case.) While regular Google searches can lead you to sites that have your search term in the URL, this trick can ensure you find sites that focus on the keyword. This tip can help you uncover more ideas for long-tail keywords.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Kevin Indig

APRIL 25, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. Half the battle is understanding WHAT you need to fix on your site.

Case Studies 141

Case Studies Case Study Studies SEO 141

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. In this case, you can use Google Forms , which is free and intuitive. In this case, ClearVoice could update its existing content without producing new posts about the topic.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Ahrefs

OCTOBER 19, 2023

Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and much more. Some of the key use cases: My … Read more › These eight tools will allow you to do things like: And more!

Analysis 121

Analysis Tools PPC Class 121

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Peeking into keyword search is a great way to get on-the-money content ideas, giving you insights about what readers want to know. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). To target specific keywords Influencers can also be excellent collaborators to increase your share of voice for specific topics and/or keywords.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85

Contently

FEBRUARY 14, 2023

Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something. Because independent reviews can come up, it can be very hard—if not impossible—to rank for some commercial keywords relevant to your brand. Don’t rely on critical keywords alone to bring customers.

Intent 194

Intent Optimization Google SERP 194

Pearl Digital Marketing

APRIL 5, 2019

Well, I decided to track one of our blogs all the way from keyword research to the point where it arrived on page 1. As the owner of a digital marketing agency that delivers SEO as one of our services, there is a very common question - how long does it take to get to page 1 on Google? EDIT: We have hit #1 on Google.

Case Study 70

Case Study Case Studies Keywords Google 70

Martech

APRIL 9, 2024

The user must follow the folder paths to find their results, as keywords can be unreliable. Remember that free text fields like “keywords” and “description” provide flexibility in tagging but can fall victim to typos and inconsistencies and require more end-user training to get solid metadata. Create titles with targeted keywords.

Digital Asset Management 104

Digital Asset Management Industry CMS Transparency Work Management 104

Martech

FEBRUARY 12, 2024

In some cases, generative AI is used to create assets that better match what people are searching for. This includes factors such as your landing page, existing ads, and keywords. By activating this setting, assets such as headlines and descriptions are automatically generated. Generative AI and ACAs.

Marketing AI 115

Marketing AI Google Generation Landing Pages 115

Contently

MARCH 14, 2023

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Sprout Social

OCTOBER 31, 2023

Plus, explore different types of prompts and use cases. Keyword These AI writing prompts are words or phrases that are closest to the goal of the generative content. Eventually, the tool generates the most accurate response based on its training and the AI writing prompt’s style (creative, listicle, keyword, etc.).

Budget Programs 100

Budget Programs Tools Best Practices Enterprise Management 100

FunnelEnvy

FEBRUARY 5, 2024

At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Avoid keyword stuffing. Keyword strategies are what fuel PPC marketing. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Go Beyond SEO

APRIL 13, 2023

Keyword Research Keyword research involves identifying the keywords and phrases that potential clients use when searching for legal services online. Moz Keyword Explorer – A keyword research tool that provides detailed insights into search volume, difficulty, and opportunity for each keyword.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Envy

JULY 13, 2022

Case Study 1: Reddit marketing for B2B’s: A match made in heaven. We analyzed the main keywords bringing traffic and made sure they appeared in it frequently, ensuring that the primary keyword was in both the title and the meta data. Case Study 2: 13 Competitor Monitoring Tools B2B Marketers Need To Know. What happened?

Case Study 117

Case Study Case Studies Lead Ranking Lead Scoring 117

Animalz blog

MAY 2, 2023

We will see more companies creating more search content targeted at the same number of keywords. Companies will be less discerning and more willing to tackle any keyword with a passing relevance to their product. Why bother with prioritization when you can target every keyword? Crucially, all of these trends already exist today.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

ClearVoice

FEBRUARY 25, 2023

Content cannibalization is when you have more than one page targeting the same or similar keywords. Also known as keyword cannibalization, this causes the pages to compete with each other for ranking and hurts your site’s overall organic performance. Many SEOs point out that pages can rank for multiple keywords with no problems.

SEO 97

SEO Content Keywords Tagging 97

Salesforce Marketing Cloud

APRIL 10, 2024

We found that 67% of organizations are now tracking case deflection, typically done through customer self-service or automated processes. Self-service can also provide fast or even instant answers in some cases. For example, your agents can focus on complex cases that require critical thinking and empathy.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

ClearVoice

APRIL 9, 2024

This could look like: Adding new information Replacing outdated info with the latest updates Enriching it with new media content Optimizing it with more relevant keywords Updating links For example, you might have expanded your service offering to include several value-added services.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Ahrefs

MARCH 26, 2023

But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords into … Read more › Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain.

Marketing Websites 100

Marketing Websites Domain SEO Keywords 100

Choozle

NOVEMBER 14, 2023

Try running separate paid search campaigns for non-branded keywords, and bid on competitor names as well as industry-level keywords. You can build on category-level or comparison keyword phrases, i.e., “best product for X” or “top companies that Y” at this stage. Their search terms will most likely include the brand’s name.

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Branding Brand Identity 188

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. I recommend that you use contextual advertising focused on keywords that connote frustration, indecision, or selection exhaustion. Redditors are inherently curious. There must be some reason you’ve been successful, right?

Research 145

Research Loyalty Case Studies Communities 145

SmartBug Media

SEPTEMBER 7, 2022

Whichever the case, don’t underestimate the traffic those old posts can bring you. Step 1: Have Your Keyword Research Ready. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Does it rank for many keywords or few? Here’s how.

Optimization 98

Optimization Keywords Traffic Tagging 98

seo.co

DECEMBER 19, 2021

It determines “keyword density” of each word or phrase in the article. Words and phrases that are repeated more often have higher keyword density. So for an article about “desktop PC cases,” that phrase might appear 4 times in your 700-word article. It reads the article. 12/700 = 1.7%).

Optimization 115

Optimization Keywords SERP SEO 115

Tiecas

MARCH 2, 2024

Are you struggling to find the right keywords for effective optimization? It can help industrial marketers adapt with tools for hyper-targeted keyword research and streamlined content creation. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g.,

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Top Rank Marketing

DECEMBER 20, 2023

Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website. Consider starting with Pinterest to find keywords. Consider starting with Pinterest to find keywords. Research keyword trends and topics.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Brightedge

MARCH 1, 2024

Google is showing SGE results on more keywords. However, this decline is not uniform across all keyword categories. At the start of February, 40% of the keywords we monitored offered an opt-in SGE experience; by the end of the month, this figure rose to 45%. This is true particularly in certain sectors.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52