Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. What is Social Signals?

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Intent Data Top of Funnel Intent Urgency Marketing 124

NetLine

JULY 5, 2023

It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, and how to identify it and improve your marketing efforts. What is Customer Intent? So, what is the customer’s intent to buy?

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Intent Work Management Marketing Management Business 98

Sharpspring

AUGUST 10, 2021

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

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Intent Planning Tips Long Tail Marketing 115

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

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SalesIntel

JULY 26, 2021

So the question is, how do you increase engagement and conversions? And what role does intent data play in that process? But after they started using SalesIntel and built their campaigns around intent data, they registered a 10X jump in those metrics. Read the full case study to learn more details. It’s as simple as that.

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Intent Data Intent Ideal Customer Profiles Case Studies 98

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

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Intent Ideal Customer Profiles Work Management Marketing Management 40

Heinz Marketing

DECEMBER 15, 2021

The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. How to leverage intent data.

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Intent Data Intent Lead Ranking B2B Marketing 124

ClickZ

SEPTEMBER 9, 2021

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? The current state of domain-level intent analysis and lead qualification. But we’ll come back to that in a bit.

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Buyer's Journey Domain Intent Analysis 123

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing?

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Intent Paid Search Agency Allocation Marketing Budget 88

FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. You can reverse engineer a path to higher engagement and conversion rates by mapping out the customer journey and intent across all stages. What Is Intent in the B2B Customer Journey?

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Landing Pages Intent Top of Funnel B2B 62

Engagio

APRIL 13, 2020

I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.

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Intent Data Intent Multi-Touch Attribution Bombora 127

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? Exit intent popups are an effective way to capture leads and increase sales on your website. What Is an Exit Intent Popup? An exit intent popup is a popup window that appears when a visitor is about to leave your website.

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Intent Top of Funnel Examples Conversion 94

Madison Logic

OCTOBER 11, 2022

You can when you use buyer intent data. . Intent Data Explained . Buyer intent data is a collection of signals that reveal when a prospective customer is looking for or interested in learning about a solution. Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?

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Intent Data Intent Marketing Budget Buyer Intent 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Buyer Intent Intent Data Intent Work Management 118

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Let’s return to the first question we asked. It has been for quite a while. A lack of information has never been the question, however. So now what?

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Intent Data Intent Touchpoints B2B Sales 52

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

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Buying Cycle Intent Buy Intent Signal 104

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. In marketing, intent is the name of the game.

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Intent Account Based Marketing Bombora Intent Signal 98

DiscoverOrg

APRIL 17, 2019

Today, we’re talking through the buying journey and intent data – from the perspective of my true-life example of buying a sewing machine for my fiancée. In this case, that means getting a gift for my fiancée. This is where buyer Intent Data comes in. So what is intent data and why does it matter?

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Intent Data Intent Top of Funnel Marketing & Strategy 120

The Point

JULY 27, 2021

Choosing the right target accounts is a blend of art and science: “Art” in the sense of sales goals, wish lists, or personal connections (the “rolodex factor”), “Science” in the sense of intent data, lookalike analysis, and proven engagement. Are there intent signals that the account is a high-propensity opportunity?

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Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Why circle back and polish up a brand new intent engine? value to our customers? Want details?

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Zoominfo Intent Data Buyer Intent Intent 100

NetLine

DECEMBER 10, 2020

Answering the question of “who” prospects are at the buyer-level has long been an obstacle for Marketers. And thanks to third-party intent “signal” solution providers, Marketers have been overwhelmed with the volume of obfuscated data and underwhelmed with the number of actionable insights they yield. .

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Intent B2B Sales Work Management Marketing Management 111

Optinmonster

MAY 22, 2020

If so, you need to leverage the power of mobile exit-intent popups. With mobile exit-intent popups, you can engage, recapture, and convert mobile visitors as they’re trying to leave your site forever. That’s why we’re going to teach you how to create a mobile exit-intent campaign. Does Mobile Exit Intent Work?

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Intent Trigger Marketing Mobile Marketing Advertising Mediums 95

Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. What are some of the challenges around applying intent data to content strategy? For how long?

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Buyer's Journey Intent Data Intent Lead Ranking 81

Inbox Insight

NOVEMBER 2, 2020

The use of intent data, while relatively new and often complex in nature, brings unbelievable value when it comes to demand generation and nurturing leads through the funnel. Here is our definitive, step-by-step guide to deploying intent data in your business and making it work for your bottom line. Reading time: 10 minutes.

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Intent Data Intent Top of Funnel Marketing & Strategy 86

SnapApp

JULY 23, 2019

Chances are, you have a healthy supply of valuable content—like white papers, blog posts, and case studies—that aren’t being used to their full potential for lead generation and qualification. Take your top performing PDFs and layer in 2-3 qualifying questions throughout. or “What is your team measured on?” Blog Posts.

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Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice? A Nascent and Confusing Market.

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? What is intent data?

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Buyer Intent Intent Data Intent Work Management 62

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Please feel free to go into the Q&A, and ask all of the questions that you have. We are an intent data company. Thanks to everybody for joining.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

Anteriad

JANUARY 3, 2023

Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail. The cynic among us may be tempted to ask, “Is intent data a marketing fad?” Actually, that’s a very smart question to ask. What makes intent data different?

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Intent Data Lead Generation Intent Lead Scoring 40

Outgrow

FEBRUARY 4, 2022

Your Guide to B2B Intent Data in 2022. From data through website sessions to data from search engines, data around user intent can be a marketer’s heaven as it has the potential to transform the way you interact with your prospects. What Is Intent Data? What Are Some Examples of Intent Data? First-Party Intent Data.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Engagio

APRIL 13, 2020

I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? And second of all, I love intent data because it makes me the hero of our SDRs, account executives, and customer experience teams.

Intent Data 62

Intent Data Intent Multi-Touch Attribution Bombora 62

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Please feel free to go into the Q&A, and ask all of the questions that you have. We are an intent data company. Thanks to everybody for joining.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Sharpspring

JANUARY 28, 2020

Is Intent the New Experience? Intent-based marketing is a digital approach focused on meeting specific needs based on particular questions being asked online. Intent-Based Marketing Theory. Navigational Intent. Informational Intent. These users are looking for a specific site and attempting to reach it.

Intent 66

Intent Planning Long Tail Marketing Tips 66