Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Depending on your study of choice, click-through rates clock in around 0.2 In this case, however, we made one important tweak that might seem counterintuitive: We used the space to promote ourselves.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

SalesGrape

OCTOBER 16, 2023

However, one question that often arises is whether ABM can be successful in industries with long sales cycles. Exploring the Effectiveness of Account-Based Marketing in Lengthy Sales Cycles Numerous studies have shown that account-based marketing can yield significant results even in industries with long sales cycles: 1.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Marketing Insider Group

SEPTEMBER 16, 2019

“If you can find the missing data in your industry, you are filling in a blank for that industry and ultimately furthering the industry with your research” said panelist Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Solution. “If To start, tailor the questions to your potential audience.

Relevance 193

Relevance Research Opinions Content 193

Martech

NOVEMBER 6, 2023

Here’s how to define whether your expenses were worth it: So, in this case, you spent nearly $1,140 on every new customer. Target specific industries : Broad targeting can be ineffective. Move into verticals. Belkins’ study shows that the first follow-up email can boost response rates by 49%. Build a credible brand.

Outreach 118

Outreach Email Marketing Optimization Lead Scoring 118

ClearVoice

MARCH 10, 2020

In case you missed the overview of content level No. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Skyscraper. Foundational.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

ANNUITAS

JANUARY 31, 2023

A recent Salesforce study found that marketers are most concerned with first party data and technology optimization , and not about improving the orchestration of an aligned go-to-market that encompasses all aspects of the customer journey.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Every event should focus on a specific pain point, current event, or issue in your industry. Include pain points and verticals as categories on your menu to bring back lost leads. We usually don’t think of B2B as an emotion-driven industry, but humans are emotional creatures.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Madison Logic

JANUARY 17, 2024

According to Accenture’s Cybercrime Study , 43% of cyberattacks are targeted at smaller businesses, yet only 14% are adequately prepared to defend themselves. According to IBM Security’s X-Force Threat Intelligence Index 2023 , manufacturing was the top-attacked industry for the second year in a row.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Porch Group Media

DECEMBER 6, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Luci: V12 has already driven some really powerful changes in the home retail vertical. These numbers are astounding. It’s like printing money.”

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

ANNUITAS

MAY 26, 2015

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. The post Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event appeared first on Content4Demand.

Case Study 54

Case Study Case Studies Studies Work Management 54

ANNUITAS

SEPTEMBER 25, 2014

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” While many organizations look to implement a vertical strategy, there are some things that should be considered before moving forward with one: 1.

Verticals 100

Verticals Marketing Strategy Marketing & Strategy Paid Search Agency 100

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Invest in case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

SmartBug Media

APRIL 4, 2022

Top 4 Intent Data Providers and Their Use Cases. The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. You can read the full use case here. Read the full case study. Read the full case study on its website.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Oktopost

NOVEMBER 12, 2020

In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights. According to this TrustRadius survey , the majority of B2B buyers expect brands to have at least 10 reviews to be considered relevant (this number may vary depending on your size and industry).

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Did you get that? No brand should cut corners on quality. Image source.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Heinz Marketing

FEBRUARY 17, 2021

And as Lisa mentioned in her blog here , it doesn’t necessarily have to be whitepapers, case studies, ebooks, and guides. As prospects interact with your business, your website, and your content, they’ll progressively receive relevant information that builds the case for why they should spend money with you.

Top of Funnel 131

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 131

Content4Demand

FEBRUARY 19, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Every year, the B2B Marketing Exchange garners hundreds of nominations from companies of all sizes and marketing approaches, across industry verticals. B2BMX Podcast.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Contently

MAY 4, 2023

To illustrate, we’ve used the music industry and the different types of performing artists as a metaphor for the different kinds of SMEs. Working With the Cover Performer The cover performer has extensive expertise about your organization, its product(s), or the industries in which you operate. That expertise is static, however.

SME 143

SME Work Management Tips Content 143

Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals. Average completion rate and stories length.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Can you tailor the experience to different industries or buying committee members? Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!)

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Marketing Insider Group

AUGUST 19, 2020

88% of marketers surveyed in a study by Evergage agreed that consumers expect personalization these days, but only 31% think that they are getting it right. What industries are they in? In the case of a first- or second-time visitor, it is likely to gather more information about your product through your website’s content.

Account Based Marketing 262

Account Based Marketing Personalization Paid Search Agency Work Management 262

Zoominfo

APRIL 16, 2018

Keenan’s book shares how the rules of the industrial age no longer work and that if you want to be successful, you must learn the new rules for success. He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. Their tagline?

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. The conference now attracts professionals from the film, music, and interactive industries. It presents a beautiful backdrop to the immersive industry networking happening outside of event sessions.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Moz

FEBRUARY 25, 2020

The worst case scenario, a search for "Disney stock," pushed #1 all the way down to 976px. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. What's the worst-case for #1? This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Ledger Bennett

JUNE 1, 2020

It’s different for every client and every vertical, but as a starting point, if you’re in a position where you can demonstrate positive return on spend that will help you protect the budget in the first place. However if that’s not the case, be mindful that we’re in a market where in most cases there’s a significant change in purchase intent.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Marketing Insider Group

NOVEMBER 9, 2020

One of the areas with the biggest hit per the study is traditional ad spending. In some cases, however, marketing spend is up. Most organizations don’t have this—the ANA study discovered 52% of organizations responding did not. We start with seed keywords that are relevant to your industry, solutions, and themes.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Contently

JULY 21, 2017

Her role was dedicated to mid-funnel content , meaning she was responsible for creating case stories and case studies that showed leads how existing clients were getting value out of our software and services. Aside from restructuring across the funnel, another possibility is to map roles to industries or audience segments.

Top of Funnel 161

Top of Funnel Budget Programs Funnel Advertising Case Studies 161

6sense

DECEMBER 16, 2021

Swap images that might resonate better with specific industries or personas . To a website visitor, this bespoke experience — delivered at the right time in a buyer’s journey — illustrates that your organization understands their industry, has fluency in their business concerns, and can solve their problems. Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

nDash

NOVEMBER 10, 2021

Hire Melanie for her deep industry knowledge and experience writing about HubSpot. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. Contact Charlene for writing from a seasoned, professional B2B copywriter who knows your industry. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Hubspot

OCTOBER 26, 2022

Be active in online forums — relevant to your vertical. Study up on how to tailor your messaging to accommodate cold leads. LinkedIn groups relevant to your vertical offer you unique opportunities to productively connect with prospects. Be active in online forums — relevant to your vertical. Personalize your outreach.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Convert

SEPTEMBER 13, 2021

Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. As an eCommerce retailer, there are a number of simple and effective pricing tests that you can run no matter your industry vertical or audience. Another study done on optimal pricing found $19.97

Pricing 64

Pricing Price eCommerce Case Studies 64

B2B Marketing Directions

AUGUST 13, 2022

Marketing industry pundits have produced an abundance of resources addressing how marketing can drive business growth. One of the case studies in the book illustrates how important high-yield buying behaviors can be. Source: Emerald Publishing Limited Marketing leaders are under constant pressure to grow revenues.

Organization 52

Organization Marketing Management RFP Barriers 52

Sage Marketing

MARCH 8, 2022

If your company serves different verticals/industries make sure you start segmenting by industry. In B2C, segmentation is usually broken into gender, age, hobbies, whereas in B2B we look at parameters like; vertical type, job title/function, seniority, skills, geolocation, size of organization, and annual revenue (ARR).

Buyer Personas 52

Buyer Personas Verticals Business Marketing Management 52