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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

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5 Key Elements for Building a Successful Data-Driven Product

Real-world case studies from companies who license data to fuel industry-leading products. Read Data Axle’s whitepaper to learn: The 5 key components to consider when licensing data. The criteria you should use to vet available data sources.

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5 case studies showing the benefits of server-side rendering

Kevin Indig

What stands in the way of convincing more stakeholders to invest the money and people in SSR is good case studies that show a clear traffic uplift. With the help of industry friends, I found a few case studies that show a significant uplift of +35-100% from implementing SSR. The same is true for content.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” First, they want to know if you understand their industry (research and data). Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>>