Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Marketing Insider Group

JANUARY 31, 2023

Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 301

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 301

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Above all, B2B content marketing — like consumer content — must be relevant and tied closely to the buyer’s journey in order to be effective. What is B2B content marketing?

Marketing AI 127

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 127

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. You can use industry-standard keywords and grab attention with your distinct achievements.

Social Media 154

Social Media SEO Cost Per Click Media 154

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 That wasn’t always the case though. The Problem In the early days of influencer marketing, identifying and evaluating relevant and effective influencers was a tedious, time-consuming manual effort. billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Webbiquity

FEBRUARY 7, 2023

To find your story, you’ll need to dig into your data and identify trends, patterns, and insights that are interesting and relevant to your audience. Find relevant data. This ensures it’s accurate, relevant, and appropriate for your story. Two of the most effective are through blog posts and case studies.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

MARCH 29, 2021

Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. That means that you’ll need to dig into local or industry data to make sure that your marketing content reaches the right eyes and ears.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Would you rather listen to this blog instead of reading it? Just click play below. Use In Multiple Formats.

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

PureB2B

SEPTEMBER 5, 2019

"If you can find the missing data in your industry, you are filling in a blank for that industry and ultimately furthering the industry with your research"said panelist Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Solution. “If To start, tailor the questions to your potential audience.

Relevance 62

Relevance Research Content Opinions 62

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Marketing Automation Services 92

Marketing Automation Services Work Management Lead Scoring Lead Ranking 92

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

Case Studies 134

Case Studies Case Study Studies Top of Funnel 134

Hinge Marketing

JANUARY 11, 2021

It gives me great pleasure to release this year’s High Growth Study. Covering the entire professional services marketplace, it is the largest and most comprehensive study of its kind. Download the 2021 High Growth Study Executive Summary. It also explores how these trends have played out in each of six industry segments.

Studies 74

Studies Peer-to-peer Work Management Marketing Management 74

Hinge Marketing

NOVEMBER 3, 2022

our ongoing study of buyer behavior in the consulting industry. About the Study. The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. in 2020 to 34.9%

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

B2B Digital Marketer

AUGUST 12, 2021

You’d be surprised to know that there is actually an entire industry behind it where people are finding success. It’s actually still relevant in today’s age of social media. In this episode, Mickie Kennedy shares more about how you can do just that and why PR and press releases are still relevant in today’s age of social media.

Press 52

Press Social Media Relevance Media 52

Trade Press Services

MARCH 4, 2024

It’s also important to consider the shelf life of that content and how long it remains relevant to target audiences. One way to consider these content types is through their lifespan and relevance to the reader. However, it’s equally important for brands to position themselves as a part of the current conversation in their industries.

Top of Funnel 82

Top of Funnel Trends B2B Thought Leadership Buyer Personas 82

Trade Press Services

FEBRUARY 19, 2024

As publication experts who support immigrating and non-immigrating experts across all industries, we understand what it takes to effectively establish credibility, visibility, and reputability in any marketplace. Getting published in relevant journals , however, is also critical for business professionals seeking employment-based visas.

Marketing AI 101

Marketing AI Press Peer-to-peer Paid Search Agency 101

Salesforce Marketing Cloud

MARCH 19, 2024

The Salesforce Serviceblazer Community is an online platform that brings together contact center professionals, industry experts, and Salesforce enthusiasts from around the globe. I got my start in Salesforce on Trailhead, and I’ve guided many staff and coworkers with trails relevant to their Salesforce needs.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Let this interactive case study show you how Castelazo Content used interactive content for its clients. Higher Conversion Rate .

Outgrow 52

Outgrow Case Studies Case Study Conversion Rate 52

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Research extensively in the industry you think your business fits in best. Conducting this research can also help you understand the current e-commerce marketing trends in that industry. . E-commerce Marketing - Case Studies . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

DealSignal

MARCH 5, 2019

Case Study: How Elementum Eliminated Manual Contact Research with DealSignal. It was challenging because their target buyer can vary greatly from industry to industry and even company to company, so the team was wasting a lot of time on manual research. Read the case study. Then they tried DealSignal.

Case Study 61

Case Study Case Studies Contacts Studies 61

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Martech

DECEMBER 27, 2023

Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise. This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the worst case — in the spam folder.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. You can share articles, case studies, and insights to position yourself as an industry expert. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. Consider creating a library of customer stories your sales team can use to share targeted and relevant content with your prospects via your website and sales proposals. How to Ask Your Customer for a Case Study. These email templates will come in handy.

Case Studies 92

Case Studies Case Study Studies Work Management 92

ClearVoice

JANUARY 25, 2019

A case study is an valuable content asset that mature marketing organizations should develop for use in the sales cycle. To create an exemplary case study, you need to clearly define expectations, determine key client-side contributors, and establish an approval process with your customer.

Case Study 77

Case Study Case Studies Template Studies 77

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. The likelihood of retention improves with relevance to the individual and reinforcement of the material. It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem.

Conference 112

Conference Tips Work Management Marketing Management 112

Outgrow

APRIL 7, 2020

Outgrow Chatbot Case Study: How StepOne Agency Increased Their Leads By 2.67x. And however much we tell you about Outgrow interactive content, nothing’s going to be as good as a juicy case study. So here’s an Outgrow chatbot case study to show how StepOne Agency 2.67x-ed their leads by using the Outgrow interactive tool.

Outgrow 52

Outgrow Case Studies Case Study Paid Search Agency 52