Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 4) Lead scoring — in a prior post , I make the case for quantitative scoring. And for including explicit (words) and implicit (deeds) information in the algorithm. I’m sure I forgot a few.
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