SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JANUARY 18, 2021

No one could have predicted what would happen in 2020 (unless you’re able to glimpse into the future, in which case a little warning would have been nice). Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

Hubspot 111

Hubspot Features Planning Landing Pages 111

SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

Influitive

SEPTEMBER 23, 2016

That was the advice of angel investor, VC, and former CMO of Hubspot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. In the case of Beyonce, her dedicated fans (known as. The post How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce) appeared first on Influitive.

Hubspot 235

Hubspot Brand Identity Branding CMO 235

SmartBug Media

APRIL 6, 2021

With so many questions, processes, use cases, and users, it can feel overwhelming to even determine the best place to start. Questions Before HubSpot Implementation. How can you possibly have a successful HubSpot reporting and sales implementation if you are not exactly sure what you are trying to implement?

Hubspot 69

Hubspot Top of Funnel Work Management Marketing Report 69

Hubspot

JANUARY 7, 2024

In some fields, swearing is accepted (from personal experience, I know the copier industry and Wall Street use colorful language), but in most cases, it’s not. For example, a HubSpot sales rep would ask prospects if they were familiar with inbound marketing or inbound sales.

Hubspot 79

Hubspot Work Management Marketing Prospects Marketing Management 79

SmartBug Media

JULY 1, 2021

Well, I have a little secret for you: Start using marketing automation in HubSpot, and you’ll see your task list shrink (gasp!), Marketing automation is not just a “nice to have.” It’s a necessity for digital marketing success. Marketing Automation Hacks in HubSpot. Implement HubSpot Scoring.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

MAY 14, 2021

HubSpot recently released a beta program that’s built to catapult your smart content efforts to the next level. Now, you can grab an inside look at how to use this handy personalization tool, start creating messages to connect with more visitors, and propel your marketing goals forward. What are the benefits of HubSpot’s smart content?

Hubspot 93

Hubspot Content Display Rules 93

SmartBug Media

JUNE 28, 2021

When I first joined SmartBug®, I was welcomed onto a team of individuals that weren’t just proficient in HubSpot—they were experts. As self-proclaimed experts at HubSpot, to say SmartBugs have mastered the platform would be an understatement. Although it’s time-consuming, reviewing data duplication in HubSpot is incredibly necessary.

Hubspot 98

Hubspot Contacts Ideal Customer Profiles Account Based Marketing 98

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. Read on for more ways you can use intent data as a marketer. You can read the full use case here.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. For lead routing within HubSpot workflows, we would have a “resellers” page on our website that has links to contact sales to be a reseller.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

SmartBug Media

JUNE 29, 2022

Inbound marketing is a notoriously slow burn. It can take 6-9 months —and in some cases, even longer—to start to see the results of an inbound investment. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

SmartBug Media

AUGUST 17, 2020

We’ll start with the cons first and then move toward the many benefits of the HubSpot ecosystem. There is no getting around having to pay for HubSpot. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development. It Certainly Isn’t Free.

CMS Development 93

CMS Development Industry CMS Hubspot Enterprise Management 93

Kaon

SEPTEMBER 18, 2015

Technology is unlocking a vast nurturing opportunity- Ability to track behavior and know exactly what they are looking for through white papers, case studies, fact sheets. The fusion of advertising and marketing technology. Be relevant to known and anonymous audiences, wherever they travel online.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

DECEMBER 8, 2020

Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. These plugins allow server caching, file minification, image lazy loading, and other features that are not inherent in the HubSpot ecosystem.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

nDash

NOVEMBER 10, 2021

With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. The inbound marketing, sales, and service software boasts nearly six thousand partner agencies and service providers. If your business is looking to capitalize on this potential, read on for six expert HubSpot writers on nDash.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

SmartBug Media

DECEMBER 29, 2020

You’ve heard about everything HubSpot can do, and like a tween bugging their parents for a must-have video game, you can’t help but be giddy at the possibilities. If you’re struggling to make the most of your Marketo account, your desire to move to HubSpot can feel even more prevalent—and more desperate. HubSpot Is All-Inclusive.

Marketo 59

Marketo Hubspot Marketing Automation Services Advertising Agencies 59

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). If you feel like inbound marketing isn’t working as you anticipated, it might not be your process as a whole.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Hubspot

FEBRUARY 3, 2021

Whether it be ugly ducklings, misfit toys, or square pegs in round holes, some things just don't fit in — but in most cases, it's purely situational. And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. Ugly ducklings can turn into swans.

Hubspot 85

Hubspot Tips Ideal Customer Profiles Marketing Prospects 85

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? It really is built for SaaS marketers. How HubSpot helps.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

JANUARY 3, 2022

Let’s dive into the most common workflow enrollment issues in HubSpot and how to troubleshoot them. In the case that your contact does meet your workflow criteria, but is still not enrolling, it’s possible that “enroll existing contacts” was not selected when the workflow was turned on. Take Your Marketing Automation to The Next Level.

Hubspot 52

Hubspot Trigger Marketing Contact Marketing Contacts 52

Envy

JULY 31, 2017

While many startups are often tempted by the quick wins, Aqua’s team was clearly looking for a long term marketing strategy and goals from the outset, focusing on market education and setting up well thought-out lead nurturing campaigns. Our strategy included: Inbound Marketing to educate and build awareness. Step 6: PPC.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads MQL Case Study 84

Net-Results

AUGUST 29, 2019

Whatever is best, however, relies greatly on your situation, market, and company. Inbound marketing has a particular zeal attached to it. This is because the creators of the strategy (HubSpot) positioned it. They spoke out strongly against their perceived opposite of inbound marketing: outbound marketing.

Inbound Marketing 40

Inbound Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 40

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Crimson Marketing

JANUARY 27, 2014

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Inbound marketing is the technique used to adapt to the modern buyer’s journey.

CMO 100

CMO Marketing Automation Services Hubspot Marketing Automation 100

Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. I rest my case.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

KEO Marketing

JULY 20, 2017

If companies want to stand out from their competition and reach prospects, they must use the right form of marketing at the right time for their unique goals and needs. That is where inbound and outbound marketing can work together to generate sales leads and drive sales conversions. Elements of a Successful Inbound Program .

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48

Strategic-IC

OCTOBER 21, 2019

How can HubSpot Sales software modernise the sales process - and what benefits can be achieved? Technology, automation and digitisation are changing processes - and buyer journeys - across all industries, verticals and markets, including B2B sales and marketing. Enable greater sales and marketing alignment.

Hubspot 72

Hubspot Software Process Sales Cycle 72

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100