Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

[Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster

Optinmonster

I use targeted OptinMonster campaigns at various stages in the funnel to increase opt-ins, freemium signups, and sales conversion rates. The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster.

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Case Study – Hemptouch

Goodish Agency

After we had tracked everything we wanted to, we were able to see where the funnel is leaking the most. Case studiesWho is Hemptouch. Hemptouch is a beauty and skincare company producing products from hemp.

How interactive case studies can leverage your conversions

RockContent

By creating engaging experiences, you optimize the buyer’s journey along the sales funnel and boost your conversion rate. Such content should vary in the format according to many factors, including the stage of the funnel you want to impact. What are interactive case studies?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Furthermore, the app funnels back massive amounts of user data to the company, allowing them to better understand their customers’ habits and desires. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Digital marketing case study: Havenly

Choozle

Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform. Each step of the sales funnel is highlighted by implementing three separate targeting tactics: Oracle custom data segments (top funnel), Connected TV (mid-funnel), and retargeting (bottom funnel).

How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]

SendX

The visual representation of this process is an email marketing funnel. Lesser and lesser leads move from one stage to the other, making it look like a funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel?

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The Case Against Case Studies

SWZD

Case studies…personal, demonstrative, compact. Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage Resources

SaaS Content Marketing Strategy | Examples & Case Study

Whale Pages

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. Get Case Study.

5 Tips to Increase Sales with Bottom-of-the-Funnel (BoFU) Content

DivvyHQ

Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Why is it hard? What types of content work best?

Landing Page Optimization: 7 Best Practices and 5 Case Studies

Optinmonster

Then, we’ll dive into 5 case studies that achieved real success using those same tips. In many cases, a short-form landing page (with minimal information) will be all you need for squeeze pages. 8 Benefits + 12 Case Studies).

B2B Case Study Best Practices: Real Results & Happy Customers

LeadCrunch

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research. “ It’s alive!

10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal.

Check out the 6 elements of a great case study

RockContent

When speaking of bottom-of-funnel contents, it’s impossible not to mention the elements of a case study. A case study is a way of showing how your business’ solutions can help customers solve their problems.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Each content type plays a role in moving leads down the funnel, from awareness to evaluation and (hopefully!) Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities. But, don’t wait for a high-profile client to develop a case study.

What’s Missing From Your Content Distribution Strategy? The Marketing Funnel

Contently

When looking at the interplay between these channels, it’s incredibly important to map them to different parts of the marketing funnel. The way you distribute content and connect with your audience should evolve down the funnel. At the top of the funnel, they’re in discovery mode, so brand awareness and thought leadership content such as blog posts on trends, tips, and challenges will help you start a relationship. Think about your last big purchase.

10 case studies show how web analytics prove ROI

Biznology

Here are 10 case studies of companies that used insights from web analytics and drove ROI. They use web analytics as an audit to identify technical setbacks, content positioning, to create new landing pages for search traffic, and top-of-funnel paid search awareness campaigns. Do these case studies help you see how insights from web analytics can drive your business’ ROI? The post 10 case studies show how web analytics prove ROI appeared first on Biznology.

8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. Get Prospects Flowing into Your Webinar Funnel.

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International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads

RockContent

This was difficult to understand when I first started to study. To wrap up this introduction, I invite you to join me on a deep dive into this international SEO success case that led to our blog reaching over 2 million sessions without spending anything on ads.

How to Write the Perfect B2B Case Study

Golden Spiral

Case studies are highly valuable bottom-of-the-funnel content pieces. Throughout the sales process, your prospective buyers are likely looking to online reviews to steer their way through the awareness and consideration phases of the marketing funnel. Case studies come into play during the decision stage; they are aimed at helping your potential clients make a final decision in favor of your B2B technology company. Six Tips for Compelling Case Studies.

The Types of Videos to Use at Each Stage of the Marketing Funnel

Single Grain

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Sales Funnel Review. What’s the purpose of the sales funnel ?

Case Study: How Aqua Security Reached 24% Conversion to MQL

Marketing Envy

The thing that surprised me the most was the impact of content, which when done right, and combined with an automation strategy has a long term impact on the marketing funnel.". We also used Google and Facebook remarketing to advance leads down the funnel. Inbound Marketing Case StudyReading time: the best 7 mins you'll spend this week!

Case Study: CPG Brand Targeting Millennial Moms

Digilant

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. A huge advantage in incorporating more digital advertising for CPG brands, is the ability to better target consumers and measure the success of the campaign on both upper and lower funnel KPI’s. Case Study: CPG Brand targeting Millennial Moms.

Rock Content Case Study: How to Generate More Than 700 Leads Per Month Without Spending on Ads

RockContent

These are the topics we’ll go over: Starting with the top of the funnel: attraction What we consider a business opportunity What about the other contacts? Starting with the top of the funnel: attraction. Organize your sales funnel. Studies.

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

So, let’s go back to the basics, and deconstruct four common points of failure in the typical lead acquisition funnel and what organizations can do to succeed over them. If that’s not the case, your qualification process is incomplete in all probability.

A Complete Guide to Demand Generation [Examples + Case Studies]

Outgrow

A Complete Guide to Demand Generation [Examples+Case Studies] . A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. The Demand Generation Funnel.

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Moz

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. The DriveSafe case study.

How to Build a B2B Sales Funnel That Rakes in Dream Customers

Zoominfo

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). What Is a B2B Sales Funnel?

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3 SaaS Marketing Strategies With Case Studies & Videos

Whale Pages

3 SaaS Marketing Strategies + Case Studies & Videos. When possible, we use case studies and examples to help us showcase the power and potential of each of the tactics we’ll discuss below. Searcher intent & funnel optimization. Get Case Study.

11 Facebook Case Studies & Success Stories to Inspire You

Hubspot

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Case studies also can help you avoid or navigate common challenges that other companies faced when implementing a new Facebook strategy. Facebook Brand Awareness Case Studies: Pandora.

4 Ways to Improve Your Online Marketing Funnel

Oracle

Build case studies and white papers to promote your organization as an authority. Looking for techniques to help populate your online marketing funnel? 4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency inbound marketing Lead Nurturing marketing funnel modern marketing online marketing online marketing funnel tips for Google analytics

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B2B Content Syndication Goodie Basket — 29 Tips, 6 Resources, 1 Video Case Study, Unlimited Good Advice

TrueInfluence

How does content marketing impact your B2B conversion funnel? Resource #2 – Case study video: Intent Makes B2B Content Syndication a Powerful Strategic Prospecting Tool. Case studies on a specific industry attract a niche audience within that industry.

4 Tactical Takeaways from Case Studies Presented at SiriusDecisions Summit 2013

Oracle

Here are some concrete take aways from the Summit: Peer based selling and reference selling is the most effective way to accelerate deals through the funnel. Collaboration across the organization and its vendor/partners is the one consistent theme I’ve heard across all seven summits for case study companies to effectively pull off change. Not one case study has had a ‘go it alone’ approach in seven conferences.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

Replace any examples/case studies with new, current ones. What’s the Right Content for Each Stage of the Marketing Funnel? Another interesting piece of data that emerged from this study is that list posts performed significantly better than ultimate guides, how-to posts, and standard blog posts (for example, What's the Right Content for Each Stage of the Marketing Funnel ?).

Case Study: CPG Brand Targeting Millennial Moms

Digilant

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. A huge advantage in incorporating more digital advertising for CPG brands, is the ability to better target consumers and measure the success of the campaign on both upper and lower funnel KPI’s. Case Study: CPG Brand targeting Millennial Moms.

Case Study: CPG Brand Targeting Millennial Moms

Digilant

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. A huge advantage in incorporating more digital advertising for CPG brands, is the ability to better target consumers and measure the success of the campaign on both upper and lower funnel KPI’s. Case Study: CPG Brand targeting Millennial Moms.