Marketing Insider Group

FEBRUARY 1, 2021

By learning everything you can about your current audience, you’ll better understand who you should target in campaigns and how likely your prospects and leads will make it through the sales funnel. With this data, you can get a clearer picture of where potential buyers are in the marketing funnel. Analyze Your Sales Funnel.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Contently

DECEMBER 8, 2021

In episode 2 of our new content strategy advice show, Ask a Content Strategist , content strategy masterminds Deanna Cioppa and Kat Lisciani joined me as we dug into your biggest content marketing questions. That’s a question that Deanna—Contently’s head of content strategy—has heard a thousand times. Want to dig in more?

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

Trade Press Services

MARCH 4, 2024

By developing a diversified and consistent content marketing mix, marketers can reach prospects and clients at every stage of the buyer’s journey and effectively guide them through the sales funnel. Explore the history or origin of your content, focus on frequently asked questions, or describe challenges you’ve seen business leaders face.”

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Marketing Insider Group

AUGUST 1, 2023

In order to use AI effectively, you need to ask specific questions that address your needs. To get you started with using AI to develop marketing personas, we’ve created a list of five questions to ask with real ChatGPT input and output examples. What information would help move this person down the sales funnel?

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Contently

MARCH 22, 2022

By following the conventional SEO best practices above, you may be able to grow your organic presence, get top-of-funnel traffic, and help your customers a little. Is there a looming question that the current articles don’t answer? Create bottom-of-the-funnel content. What is bottom-of-funnel content?

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. The goal is to implement a range of top, middle, and bottom-of-the-funnel marketing activities covering every funnel stage.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Biznology

JANUARY 19, 2018

Have a look at her case for how to manage PR in the “age of the Kardashians.” Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Contently

DECEMBER 6, 2022

If you have a complex funnel with a longer buying cycle, it’s likely you use a multi- or omni-touch attribution model. However, single-touch attribution can still be used to test different channels or touch points within your marketing funnel for effectiveness or to answer specific questions you may have about your funnel.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

NetLine

APRIL 23, 2024

Still, there are plenty of questions surrounding intent data. While there may be plenty of questions, only one is asked more often than others: How can our Sales team use it effectively? It can work to align sales and marketing teams, identify gaps in your sales funnel and help to optimize sales efforts.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Salesforce Marketing Cloud

OCTOBER 23, 2023

Obviously, you need to be able to be clear-eyed about the potential, but be able then to come down to the use cases. Key takeaways: Understand the technology so you can apply it to the right use cases. How should data leaders answer questions about how much to invest in AI, when to expect results, and similar concerns?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

FunnelEnvy

FEBRUARY 19, 2024

They are part of strategic SaaS marketing campaigns that understand the different stages of the sales funnel. This post explores landing pages in the context of the SaaS funnel buyer stages: Awareness, Activation/Purchase, and Expansion/Upsell. At Funnel Envy, we’re used to dealing with that complexity.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

FunnelEnvy

NOVEMBER 27, 2023

In this instance, the landing page may look like a traditional sales page, hosting the entire funnel content from awareness to consideration to a “buy now” button. That question can help you tailor content that anticipates their needs. Prospects may value their time more than shopping around for small, low-risk purchases.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Contently

MARCH 30, 2022

The marketing team has already done the heavy lifting to create the content and is well-versed in the sales funnel, so their work can be a good starting point for battlecards. Marketers understand the sales funnel and are used to aligning content and copy with it, just like sales.

Top of Funnel 161

Top of Funnel Content Marketing Funnels Marketing Prospects 161

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Every boss for the last ten years has asked me that question. Metrics such as clicks, shares, likes, comments, and views are all important.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

MKT1

MARCH 14, 2024

Marketers and sales teams love RevenueHero’s built-in meeting hand-off, routing logs, native integrations with the GTM stack, custom branding, and insights at every step of the conversion funnel. A niche typically means an audience segment plus use case to start. Big vision!) Focus most of your marketing efforts on this.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Animalz blog

SEPTEMBER 14, 2023

This practice is inspired by but not to be confused with product-led content – the idea that content should always mention your product in a relevant way, directly benefit the reader, and help solve their questions. Our content-led product experiment began with a question posed to the whole company: “What should we build next?”

Validation 99

Validation Top of Funnel Product Ad Building 99

FunnelEnvy

MARCH 20, 2023

Remember: the advice here is general, so you’ll need to think about how to apply it to your specific funnel. Important Form Page for your Funnel You can apply form pages in several different ways within your funnel, for everything from a critical conversion step to a basic logistics element like booking a video call.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Hinge Marketing

SEPTEMBER 13, 2023

We highly encourage those who conduct webinars to prioritize taking questions from the audience as early into the webinar session as possible. Beyond the registration data you acquire, features like poll questions and post-webinar surveys position you to gain a deeper understanding of your audience. Let’s unpack this with more detail.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Full Circle Insights

JANUARY 16, 2024

Proving ROI is essential to making the case that your marketing is effective and equips your CEO with the data to defend your marketing spend. 2: Funnel Velocity What is it? Funnel Velocity shows how quickly leads pass from stage to stage of the marketing and sales funnel to become customers. 3: Funnel Volume What is it?

Full Circle Insights 52

Full Circle Insights Top of Funnel Marketing Attribution Work Management 52

ClearVoice

MARCH 24, 2023

The marketing funnel describes a buyer’s relationship with your company. It has three distinct stages: top of funnel (TOFU), middle of funnel (MOFU), and bottom of funnel (BOFU). TOFU vs. BOFU Top-of-the-funnel content is the first stage of the customer journey. Focus on outcomes: Highlight the results.

Top of Funnel 52

Top of Funnel Conversion FAQ Terms and Conditions 52

Heinz Marketing

JUNE 20, 2023

Talks of a recession have had us questioning “are we in one?”, “are we about to be in one?”, This may include blog posts, whitepapers, case studies, webinars, etc. that span various topics and stages of the funnel. or just generally “what’s happening?”.

Webinar Metrics 109

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 109

Outgrow

FEBRUARY 8, 2024

Instead of asking for all the details at once, progressive profiling collects data gradually by prompting visitors with different questions on each visit or interaction. No repetitive questioning. Instead of bombarding you with many questions right away, they start with just the basics, like your name and email, when you first visit.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Top of Funnel Outgrow 52

FunnelEnvy

APRIL 3, 2023

Paid advertising campaigns on one of today’s many prominent digital media channels can be a valuable part of any funnel. But like every strategy to promote your funnel and company offerings, paid advertising has a downside: cost. There’s also usually a CTA button that entices users to click and take the next step in the ad’s funnel.

Paid Search Agency 78

Paid Search Agency Ads Advertising Funnels Funnel Advertising 78

Contently

MARCH 22, 2019

We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Chase’s News and Stories answers important finance questions, earning the trust of readers who then apply for credit cards and loans. The best content marketers have gotten pretty comfortable mastering the top of the funnel.

Top of Funnel 152

Top of Funnel Marketing Funnels Activities Content Marketing 152

Content Standard

AUGUST 5, 2022

” I would argue that the question we should steer them towards, instead, is “What are the one or two things we can do that will have the biggest possible impact?” What new content you need to fill critical gaps in your sales funnel. What content you could amplify to trigger an instant lift in leads.

Planning 132

Planning Top of Funnel Paid Search Agency Work Management 132

Martech

AUGUST 25, 2023

Custom funnels. Explore and custom funnels are two of the reporting types we talked about in part one. funnels, pathing) compared to Standard Reports, which allow businesses to monitor data. funnels, pathing) compared to Standard Reports, which allow businesses to monitor data. BigQuery integration. Q: What do they do?

Features 90

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 90

Only B2B

MAY 4, 2022

That’s not the case. ” It may appear that you’re freeing yourself from the duty of nurturing leads through the sales funnel, but make no mistake: failing to update CRM data while engaging prospects is a B2B appointment setting mistake you don’t want to make. In any case, how do you schedule appointments anyway?

Top of Funnel 118

Top of Funnel B2B Sales Work Management Ideal Customer Profiles 118

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. For example, blog posts might be effective in the awareness stage, while detailed case studies and product demos are more suitable for the decision stage. If you have questions about how to scale your landing page program, we can help. Reach out today.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sharpspring

JUNE 15, 2022

Sometimes a buying journey is limited to your site (this is the best case scenario) but more often than not a consumer would visit lots of sites before finally buying from you. Search for your reviews and case studies. Answer questions in the People Also Ask boxes in your on-site FAQ or knowledge base. Conclusion.

Buy 111

Buy Top of Funnel Advertising Funnels SERP 111

FunnelEnvy

MARCH 18, 2024

By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention, and more. Prepare Insightful Questions Focus on uncovering needs, challenges, and buying behaviors.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Vidyard

SEPTEMBER 14, 2021

Top of the Funnel 4.2 Further Down the Funnel 4.2.1 When reviewing a contract internally or with third parties, try a hybrid video to talk through any questions or feedback to ensure your concerns are clear. Suppose you’re reaching out to a client who has questions about a service or product you offer. Do the Research 3.3

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139