How to Become a Lead Scoring Superhero
JULY 12, 2019
Marketers spend a great deal of time focused on getting new leads into their pipelines. There are many reasons, but one important thing to factor in is how you not not only add new leads to your pipeline but work with the ones you already have. Once you have leads in your funnel, you have to know what to do with them. You have to nurture them and find ways to move them to the next phase of the funnel. This is where lead scoring comes in.