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Lead Capture Optimized: 201% increase in captured leads with clearer value proposition

B2B Lead Generation

In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The goal of the page was to capture a lead.

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

SnapApp

The days of boring lead-capture forms and irritating questions from sales reps are over. . An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in an active and informative experience. . With interactive content technology, lead scoring can be as fun as taking a personality quiz.

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The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Quality of incoming traffic converting into leads.

Lead Management: 4 principles to follow

B2B Lead Generation

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Key principles of lead management. At the fundamental level, lead management is guided by four key principles: 1.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. Okay, so you know case studies work.

Customer-Centric Marketing: Using metaphors in your B2B strategy

B2B Lead Generation

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We Realizing they were missing an entire swath of potential consumers, Jacob and the team at One Call Now embarked on an entire website redesign, and with it, new funnels for customers. MarketingSherpa Lead Gen Summit 2014 Call for Speakers.

B2BMX 2019 Through the Newbie’s Lens

NetLine

Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”). My quest for lead capture through content took many forms with minimal capabilities to support traffic to those pieces. These outbound tactics always left me in a position of making a lack-luster case for the value of impressions.

Why Your Website is a Lead Generation Liability

Brandpoint

One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Mistake #1: No lead generation marketing strategy. Lead generation is hard.

Lead Generation • Your Ultimate Marketing FAQ Guide

Ladder.io

This installment, we’re happily obliterating the world’s collective ignorance around lead generation. If you want to grow your company, you NEED lead generation. What does lead generation mean? Let’s start with what a lead is: someone who may be interested in what you’re selling. Lead generation, then, is all about finding out how those people are — and helping them find you. The proliferation of digital channels has changed a lot about lead generation.

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Lead Generation vs. Demand Generation (and How to Develop Content for Both)

Brandpoint

But you can’t get a customer without capturing them as a lead first. Demand generation and lead generation are marketing activities that help with this process. In this post, we’ll describe the difference between demand and lead generation, and what kind of content to create for each. The difference between demand generation and lead generation. turning them into sales leads. Types of content marketing for lead generation.

11 Conferences for B2B Marketers to Attend in the Second Half of 2013

KoMarketing Associates

Another leading conference for search engine and online marketing professionals, Search Engine Strategies (“SES”) San Francisco has yet to reveal the full agenda and speaker list but typically focuses on a range of search marketing topics across multiple industries, platforms, and geographic regions. DemandCon is billed as an event designed for education and insight into the art of aligning and accelerating the B2B company’s sales and marketing funnel.

What Is Lead Generation in 2019

Albacross

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue. What Is A Lead.

Surviving the Content Explosion in B2B Marketing

Inbox Insight

Even content aimed further down the funnel – for example a query about which solution to buy – has nearly 8 million results. And this battle for attention isn’t just happening in the preliminary research phase – up at the top of the funnel. Most of the time you will be competing with your competitors – as they try to drag the prospect into their own content funnel. Hope they become a lead on your landing page. Better Reach makes for Better Leads.

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How to use Video Marketing to Generate Leads

Vidyard

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . .

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The Essential Email Marketing Metrics You Should Be Tracking

Hubspot

Generate more leads? To convert more existing leads into customers? So while conversion is still a primary focus, this doesn''t help you attract new leads. If you haven''t yet, set up an SLA system whereby you assign different values to various types of leads based on their likelihood to generate revenue for your company. How many of each of these types of leads did you generate via email marketing? 2) # of New (or Total) Leads Generated.

Why Video and Visual Marketing is Everyone’s New Best Friend

Vidyard

Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. We all know B2B is the land of solemn white papers and earnest case studies, right? In fact, as YouTube, Vine and Vimeo rise in popularity, the time is ripe for B2B marketers to explore how video can boost their content game – from brand awareness to lead generation. By offering a range of materials that cater to all preferences, you expand your pool of leads.

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How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in. With lead scoring, you can attach values to each of your leads based on their professional information and the behavior they’ve exhibited on your website.

How to Create Marketing Offers That Don't Fall Flat

Hubspot

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. But this will never bring in leads as effectively as true offers will.

How to Select the Right CTA for Every Page on Your Site

Hubspot

The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In this case, the best offer for them probably isn't a free trial of your software, because they may not even know you sell software or that they need software to solve their problem. And the pages housing your case study or testimonial content likely attract prospects who are in the evaluation stage, right?

Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

The B2B sales funnel has changed a lot. . Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. The sales team would attempt to close those leads. . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Sales leaders don’t spend time with marketers from different functions like events, demand gen , web, and marcom.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it. Keep leads engaged with your business' content by encouraging them to download more.