Lead Capture Optimized: 201% increase in captured leads with clearer value proposition
B2B Lead Generation
JUNE 11, 2012
In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The goal of the page was to capture a lead.