How to Make a Lead Capture Form That Actually Converts

Optinmonster

That may be true, but there’s something else hiding out in those details: A higher lead conversion rate. Because if you want to capture the most leads, you should be thinking about every single detail in your lead generation strategy. How to capture more leads fast.

Lead Capture Optimized: 201% increase in captured leads with clearer value proposition

B2B Lead Generation

In this Landing Page Optimization Workshop , Dr. McGlaughlin, Managing Director, MECLABS, taught the live audience here at the Denver Marriott Tech Center about a simple case study drawn from the MarketingExperiments research library. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The goal of the page was to capture a lead.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What Is Lead Capture (+ How To Use Lead Capture Pages To Skyrocket Your Leads)

Albacross

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system. What’s a lead capture page, and how do you use it to generate more leads? What is a lead capture page?

How to Find the Perfect Balance Between Content Creation and Curation for Lead Capture

Scoop.it

The question is, then, how do you balance created vs. curated content for the best lead capture impact? Maximizing Leads Driven by Created Content. Content creation for lead generation isn’t a one-and-done event. How to Use Curated Content to Generate Leads.

11 eCommerce Case Studies to Inspire Your Success

Optinmonster

Are you looking for the best eCommerce case studies to learn how to improve your store? More specifically, we’ll check out 11 eCommerce case studies that you can use to get inspired. 11 eCommerce Case Studies. Check out the full Podbike case study here!

How To Use Lead Capture Pages To Skyrocket Your Leads

Albacross

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system. What’s a lead capture page, and how do you use it to generate more leads? What is a lead capture page?

Optimize your Revenue Funnel by Focusing on the Offers

FunnelEnvy

When we think about the B2B buying journey or the revenue funnel it’s common to conceptualize it as a series of buyer stages. In this case, those offers were buried in the site and require additional navigation. Let’s take a step inside the data-driven demand generation marketing team.

Decoding The Behaviour of Your Top of The Funnel Leads

Unbound B2B

Generating leads is a priority for every company – whether big or small. Top of funnel leads are prospects that become aware of your company’s products or services for the very first time. Lead Scoring. Top of the funnel leads are critical for any business.

4 Ways to Boost Sales with Bottom-of-the-Funnel Content

Televerde

But developing content for sales is not quite the same as developing top-of-the-funnel content built to attract new leads and reach a wide audience. Let’s take a look at 4 ways to leverage bottom-of-the-funnel content to boost sales.

Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. And in fact, 85% of marketers say that events accelerate the buying journey so you can skip some of those earlier steps on the funnel. That’s lead capture at its most basic.

Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

SnapApp

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . The days of "get your product in front of leads and let sales take care of the rest" are over. What is Funnel Marketing? Breaking Down the Funnel. Full Funnel Marketing Strategy #4: Email

8 Use Cases for Enriched Data

Leadspace

At worst, you may actually find your campaigns have an adverse effect leading to customer churn and a decrease in lead conversions. This post examines eight use cases for data enrichment to which any demand generation marketer can relate their business, regardless of industry, segment size, or target audience. Even when customers intend to offer up accurate information, input mistakes can lead to data duplication or your CRM failing to register the information properly.

Case 48

10 Types of Videos You Need to Push Your Audience Through the Funnel

Vidyard

–from time to time about whether you’re making all the types of videos you need to really engage your audience all the way through the marketing and sales funnel. In case you were participating in a different session, or weren’t lucky enough to make it to the summit this year, don’t worry. First things first: let’s talk about the funnel. The Demand Generator video sits at the very top of funnel. Entertaining videos can lead to shareability.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. It doesn’t stop there: The CMI also reports that 63% of UK marketers believe that case studies are effective marketing tactics. Okay, so you know case studies work.

9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. Key Considerations to Identify the Right Lead Generation Metrics. Keep this in mind when you start your lead generation campaign. Total leads = 25.

Case Study: How Brize Growth Hacked 800% More Leads for a Client, Then Automated the Sales Process to Close More Deals

Leadfeeder

For B2B marketers, finding the balance between lead quality and lead quantity is one of the biggest challenges they face. Are 100 cheaply gained unqualified leads worth more than 10 much more costly qualified leads? By focusing on one cheap and scalable market and using a few ingenious hacks (which we’ll explain below), they grew one of their client’s (MisterGreen, a Tesla leasing company) incoming leads by 800% in less than a year.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

We need more leads!” And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". Maybe you keep it in one of those glass cases labeled "In Case of Emergency." In which case, you'll need to create some new content on the fly. In some cases, you may not have enough time to create the greatest content, and may instead need to settle for creating content that's good enough.

Case Study: How Brize Growth Hacked 800% More Leads for a Client, Then Automated the Sales Process to Close More Deals

Leadfeeder

For marketers, finding the balance between lead quality and lead quantity is one of the biggest challenges they face. Are 100 cheaply gained unqualified leads worth more than 10 much more costly qualified leads? By focusing on one cheap and scalable market and using a few ingenious hacks (which we’ll explain below), they grew one of their client’s (MisterGreen, a Tesla leasing company) incoming leads by 800% in less than a year. Just one problem… …lead quality.

Case Study: How Brize Growth Hacked 800% More Leads for a Client, Then Automated the Sales Process to Close More Deals

Leadfeeder

For marketers, finding the balance between lead quality and lead quantity is one of the biggest challenges they face. Are 100 cheaply gained unqualified leads worth more than 10 much more costly qualified leads? By focusing on one cheap and scalable market and using a few ingenious hacks (which we’ll explain below), they grew one of their client’s (MisterGreen, a Tesla leasing company) incoming leads by 800% in less than a year. Just one problem… …lead quality.

How to Develop a Data-Driven Framework for Demand Generation

Televerde

Demand generation is often used interchangeably with lead generation, but it is actually its own distinct component of a good marketing and sales strategy. Be Intentional with Lead Capture. Online forms are by far the most common tactic used by companies to capture leads.

The 11 Best ClickFunnels Alternatives & Competitors in 2020

Hubspot

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. Lead capture forms. Great lead capture tools.

Five tips to generate technology leads

ClickZ

30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Generating leads is also an area that has seen a major shift due to the advancement of technology.

“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

After users go through with a landing page, there should be a clear path to the end — an action that brings them into your sales funnel. It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. A generic headline is a major lead deterrent.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.” Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Video 233

Optimizing Conversational Marketing: A Data-Driven Deep Dive

FunnelEnvy

I’m sure all of you are aware of conversational marketing and probably many of you have deployed chatbots on your own sites for lead capture and conversion. But of course, I’ve just been showing you top of the funnel numbers and this is demand generation.

How to Assess Your B2B Website to Increase Lead Conversions

NuSpark

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. This is a soft conversion form that typically reaches bottom funnel prospects, and you have to convince these prospects that your firm is one they want to do business with. Newsletter leads are good. With gates, you’ll capture leads.

How to Boost the ROI of Your Next Virtual or Hybrid Event

Launch Marketing

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. The engagement you drive beforehand is critical for attracting relevant leads to the event and ultimately, to your company.

ROI 62

How to Create Content for Lead Generation (Gated vs Ungated)

Oktopost

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. 68% say they also use it to nurture and qualify leads. Content Marketing in the B2B funnel. TOFU (Top of Funnel).

Are You Doing Demand Generation Right.or Are You Just Wasting Money?

Oracle

It’s about driving a lead into the pipeline. In other words, demand generation is a marriage of marketing programs with a structured sales process that’s deployed after the lead has been captured. That’s the ultimate goal of demand generation—building trust by continuing to drive your target buyers through the funnel, with content as a driving force. In that case, how do you keep moving them through the buyer’s journey?

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Video and the Sales Funnel. Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. For example: Top of funnel prospects: Consider an overview video to introduce your firm and explain the benefits of your products or solutions; how you solve pain points.

Customer-Centric Marketing: Using metaphors in your B2B strategy

B2B Lead Generation

In the case of Jacob Baldwin, Digital Marketing Manager, One Call Now , as he recounted for the audience at MarketingSherpa Lead Gen Summit 2013, not knowing his audience came at quite literally too high of a cost. “We Realizing they were missing an entire swath of potential consumers, Jacob and the team at One Call Now embarked on an entire website redesign, and with it, new funnels for customers. MarketingSherpa Lead Gen Summit 2014 Call for Speakers.

Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

Across the aisle, content marketers track top-funnel metrics like unique visitors and time spent. I started as an ad copywriter, dabbled in public relations, grew into a head of creative at several ad agencies before shifting to being a practice lead at a management consulting firm.

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. Quality of incoming traffic converting into leads.

5 Ways to Jumpstart Your Content Strategy During Coronavirus

Conductor

Make sure you’re visible for searches that relate to your business by creating content that caters to these unique use cases. Create a Lead Nurture Strategy for Awareness Traffic. This leaves a ton of traffic on the table, usually from top-of-funnel awareness content.

Introducing Analytics for PDFs (and More!)

Contently

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. This is what we tend to call middle- and lower-funnel content—the stuff we use to get people interested enough in our software to become brand advocates and, eventually, clients. Brands produce a lot of content, and Contently is no exception.

Lead Management: 4 principles to follow

B2B Lead Generation

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture. The main principles of the Lead Management Workshop were pulled from that book. Key principles of lead management. At the fundamental level, lead management is guided by four key principles: 1.

B2B email marketing: A concise guide to boost your marketing efforts

Scoop.it

All these facts and figures make it clear that email marketing can work as a great tactic to enhance your subscriber engagement and get more qualified leads for your business. . Lead capture tools. Carry out effective lead generation strategies.