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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

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The Case for Allowing Personal Emails on Lead Gen Forms

The Point

The Case for Allowing Personal Emails on Lead Gen Forms Click To Tweet. Another common method for eliminating junk emails is to fulfill content requests (or event details) only to the email address provided, versus sending the prospect directly to a Web page or PDF. solely for the purpose of diverting marketing emails.

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The B2B case for retention marketing: 7 key tactics

Martech

This presents a compelling case for a new view of the importance of investing in the service function. Convince them to agree to a regular delivery of products or services, with terms set in advance and automatic fulfillment. In many cases, fast triage will not solve the longer-term problem. Get MarTech! In your inbox.

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Better Together: Digital Transformation and Advantageous Excellence

Vision Edge Marketing

This was the case for Coca-Cola Bottling Co. CCBCC optimized its supply chain, improved production efficiency, and reduced labor costs by automating various manual processes, including inventory management, order fulfillment, and warehouse operations. Consolidated (CCBCC), the largest independent Coca-Cola bottler in the United States.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

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Generative AI: Use Cases in Sales and Marketing

The Brit Agency

In fact, you’re probably even using it in some capacity to fulfill your inbound sales and marketing needs. Whether it’s Chat GPT, Google Bard, ChatSpot, Copy.ai, or many others, you’ve probably heard about generative AI.

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CASE STUDY: Lead Capture for Speakers & Conferences

Lead Liaison

CASE STUDY: Lead Capture for Speakers & Conferences. In the end, my team did not win, but there were 3 individual winners who received $100 eGift cards (electronically fulfilled by their Lead liaison Gift Card Rewards system) and a team of 8 at table – 4 that were excited to win bluetooth earbuds!