Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Customer stories enable you to provide concrete evidence of your impact and make a more compelling case for your business. ? Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

KoMarketing Associates

JUNE 7, 2018

In the case of content creation, many marketers assume that because we know a lot about our industry, others looking to buy from us are just as educated on a topic. However, that simply isn’t the case, and the opposite is often true. Focus Groups. Existing Audience Surveys. Utilize User-Generated Content.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Marketing Insider Group

JANUARY 30, 2024

The primary use case requirements for each function and audience segment should be discussed and documented. Use Case Requirement definition is the third competency in our framework. Content Constituents and Segments The starting point for business level content strategy is to list each constituency.

Ideal Customer Profiles 238

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 238

Martech

SEPTEMBER 21, 2023

This has traditionally been done through surveys, focus groups or other forms of direct communication. To do this, you’ll need to align to their personal content preferences (which are industry-specific case studies) and use and business cases. What are AI personality profiling tools?

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing AI Profiling Personalization 107

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

SmartBug Media

FEBRUARY 16, 2024

Focus groups and interviews : In-depth discussions with a select group of customers or tailored one-on-one interviews can yield qualitative insights. In either case, these methods allow you to experience your offering from an individual customer’s perspective. First, employ a mix of approaches for compiling feedback.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested.

Product 91

Product Focus Group Social Media Advertising Agencies 91

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

ClickZ

JULY 29, 2020

Focus groups, surveys, and even brain scans can return meaningful insights, but all have important shortcomings. Surveys and focus groups: Crude, less actionable. Because of their prevalence, it’s worth calling out self-reported metrics that stem from surveys and focus groups. So what is attention, really?

Mobile Advertising 133

Mobile Advertising Marketing Management Click Rate Lead Ranking 133

Martech

SEPTEMBER 19, 2023

Closely collaborating with BDRs is like having a built-in focus group that’s always ready to give insights. Learning from bad or good experiences can help marketers tune their activities or even change focus, elevating the quality of leads. In this case, the alignment is crucial for marketing, BDRs and sales teams.

Lead Ranking 115

Lead Ranking Top of Funnel Lead Scoring ROMI 115

Heinz Marketing

APRIL 12, 2022

The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior. It requires conducting research to uncover behaviors that may include focus groups, online surveys, user interviews, etc. Buyer Personas / Ideal Customer Profiles.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 91

Zoominfo

OCTOBER 18, 2022

Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? However, in the case of our OperationsOS product, we allocate around 50% of our resources and activities into awareness and brand-building of ZoomInfo as a data-as-a-service brand.”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Onalytica B2B

OCTOBER 15, 2015

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals. Discussions were centred around the topic of Influencer Marketing, its use cases, opportunities, challenges and tools used.

Customer Surveys 100

Customer Surveys Marketing Management Marketing Proposals PR 100

Sprout Social

FEBRUARY 8, 2021

In any case, you should explore any and all collection methods that are available to you. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. In this case, Olive & June is a nail polish and accessories company. Customers aren’t on every platform.

Customer Satisfaction 125

Customer Satisfaction Work Management Marketing Management Paid Search Agency 125

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

B2B Marketing Directions

JULY 23, 2023

Or, they may test the strength of different value propositions using focus groups. Toss-Ups - In a three-circle Venn diagram, the "sweet spot" is usually where all three circles overlap, but that isn't the case here. They will also be weak if the attributes of your offering are inferior to your competitors' offerings.

Marketing Proposals 52

Marketing Proposals Template Sales Cycle B2B Sales 52

Martech Advisor

JANUARY 27, 2020

That’s no longer the case, yet many marketers are still using antiquated keyword tools to power their content strategies. Hold focus groups. Truly useful focus groups (and marketing research in general) require a significant amount of upfront planning. Focus on data-driven analytics.

Keywords 77

Keywords Marketing & Strategy Ad Building Focus Group 77

ClickZ

MARCH 9, 2021

Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Traditional brand, product, and category research such as focus groups and eye tracking studies didn’t get to the heart of what motivated consumers.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Liveintent

FEBRUARY 14, 2023

In that case, consider a different content approach. But paying attention to how and what readers engage with during these times can be illuminating — it’s like having a large-scale focus group of your best possible customers. Think about what problems you can solve for your customers or how you can enhance their lives.

Content 62

Content Custom Publishing Loyalty Newsletter 62

seo.co

SEPTEMBER 4, 2023

When you visit a website for the first time, navigation links are among the first things you see, and it should make intuitive sense why this is the case; after scrolling through the homepage, users need prompts to figure out where to go next. Case in point, our website utilizes both horizontal header navigation and footer navigation.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Biznology

JUNE 9, 2020

Feedback is always a good thing, but in this case, it will benefit you more than ever. Asking them to share that information will be an asset for your brand, even in case they have something negative to say. People are more emotional after everything, and you should address those emotions or exactly the opposite ones in some cases.

Campaigns 104

Campaigns Planning Content Marketing Opinions 104

FunnelEnvy

MARCH 18, 2024

At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Speaking to customers through interviews, focus groups, and surveys allows you to delve deeper into their motivations, challenges, and decision-making processes.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Modern B2B

SEPTEMBER 28, 2023

This method emphasises open-ended questions, focus groups, and observations to gain a deeper understanding of customer experiences. Our recent ‘Raising the Bar’ campaign with our client, Square , was a case in point.

Research 52

Research B2B Marketing B2B Thought Leadership B2B 52

Salesforce Marketing Cloud

JULY 26, 2023

Focus groups can misinterpret behavioral sentiment such as eye contact aversion associated with autism. Fast, honest feedback Neurodivergent people may struggle with recall when responding to surveys or focus groups. In this case, it showed the strength of the employee-employer relationship.

Research 52

Research Design Peer-to-peer Ethics 52

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Looking for real-life, listening use cases across industries to inspire your own listening strategy?

Differentiation 94

Differentiation Social Media Media Aggregators 94

MLT Creative

MARCH 22, 2011

Sometimes it can be difficult to choose between focusing on one case study or a statistical summary of consistent results. However, this is not always the case. Additional scientific research found that, in other cases, statistical summaries were more persuasive than single examples. Other studies found no difference at all.

Case Studies 40

Case Studies Case Study Studies Stats 40

ClearVoice

JUNE 23, 2020

In many cases, businesses have had to think outside the box, get creative, and leverage new tools and technology to continue to be productive. We weigh the pros and cons of each to help you determine which tool is best for your business and focus group. What is the purpose of focus groups? Click To Tweet.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Hinge Marketing

NOVEMBER 18, 2020

In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups. In these cases, our information design team can take a visual approach to bring clarity to complex information.

Research 160

Research Process Training Customer Surveys 160

Salesforce Marketing Cloud

APRIL 28, 2022

You can do this in the form of focus groups, surveys, and message testing. These conversations helped identify use cases for our product, hone our descriptions of key benefits, and even find out which product names they liked best. For Sales, for example, the message was “Which leads should I focus on?”

Positioning 98

Positioning Marketing AI Product Ad Building 98

Contently

JUNE 18, 2018

Case in point, I am writing this at 1:30 a.m. Or else, your content focus groups just might feel a bit like Clockwork Orange. You have a much better chance of standing out if you’re trying to reach operations directors at large healthcare companies than if you’re trying to reach travelers or fitness buffs.

Marketing & Strategy 152

Marketing & Strategy Paid Search Agency Content Advertising Agencies 152

KoMarketing Associates

JANUARY 29, 2019

In terms of content types to do so effectively, consider videos and case studies. Case studies are another great form of content for showcasing the effectiveness of your products or services in an engaging way. As you create case studies, think about producing success stories that apply to your specific industries. The purpose?

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Convince & Convert

MARCH 8, 2017

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. It’s a highly targeted, nearly free focus group.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Convince & Convert

JULY 24, 2019

” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. It’s a highly targeted, nearly free focus group.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153