Martech

SEPTEMBER 7, 2022

Business marketers are embracing these technologies and successfully and strategically deploying them to hit KPIs. Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. Read next: How B2B marketers can leverage the metaverse.

Enterprise Management 111

Enterprise Management B2B Marketing B2B Marketing Management 111

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 307

Tips Co-Registration Microsite Pricing 307

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Just because we got them through the door (or in this case the virtual door) doesn’t mean we cut the cord to all communication channels. Make Sure Your Attendees Don’t Miss a Thing.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Thinking of events from a budget perspective, Jody explained that the reality of in-person events is that they’re a big investment.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Marketing Insider Group

MAY 21, 2014

It’s a bit of an oxymoron to suggest that events should be always-on, continuous mechanisms that live on well beyond their physical space and the duration of the show. But in every case where I have attended an event and thought “Wow. Content Marketing' These folks really get it!”

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Martech

JANUARY 10, 2024

It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem. She also illustrates her points with a case study. Several presentation formats will work to deliver this kind of information. I like a step-by-step roadmap or a framework best.

Conference 117

Conference Tips Work Management Marketing Management 117

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Read up on the topic, attend webinars and digital events.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Content4Demand

FEBRUARY 7, 2020

Bringing B2B Marketing to Life One of the strengths of B2BMX, according to attendees, has been the opportunities to hear real-life examples of B2B marketing success and interact with fellow practitioners. Lunch topics include sales-ready leads, intent data, lead attribution, event marketing and digital content creation.

Case Study 54

Case Study Case Studies Studies Work Management 54

The Point

MARCH 22, 2024

Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. Yes, it’s a cliché. They read like an internal creative brief or planning document.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective.

Best Practices 273

Best Practices Content Social Media Planning 273

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. No one wants to be caught flat-footed, to be the last to know.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Navigate the Channel

AUGUST 10, 2017

LinkedIn can be a bit cumbersome to use in real-time at the event, but it makes a great follow-up tool to reconnect with key players and potential clients long after the event shuts its doors.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Vision Edge Marketing

OCTOBER 25, 2022

A Practical Case Story that Brings the Metaphor to Life . Here are a few details to provide context to their challenge of leveraging events to create conversations with new customers: . appeared first on VisionEdge Marketing. Let’s delve a little deeper into the first example to illustrate the point. Activities.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 96

Enterprise Management Marketing Management Fulfillment Training 96

Webbiquity

OCTOBER 16, 2018

Influencer marketing can be viewed as a special case of partner marketing. Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Zoominfo

OCTOBER 13, 2023

It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.” Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Zoominfo

APRIL 23, 2019

Utilize event marketing. Often overlooked, event marketing is another great marketing solution that finance professionals should be tapping into. Holding events for existing clients and potential prospects is a great way to network and drum up new business. Implement a referral system.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Webbiquity

MAY 25, 2021

I don’t know that it’s necessarily right for every B2B business, but there’s a case to be made and it’s worth doing your homework. I have seen some success on Instagram for a number of clients in the event marketing space. If your audience is older maybe that’s not the case.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Salesforce Marketing Cloud

JUNE 21, 2022

The basics of event marketing. The first step is to list out the goals for your event: why are you doing it, who is your audience, how do you reach them, and what do you hope they take away. ” Marc has always had a clear vision about how events connect with customers and drive results. . The event is the message.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Webbiquity

SEPTEMBER 17, 2019

In most cases, you get one chance as an entrepreneur to get this right. ” Now, if your job involved planning and executing large, multi-day conferences with 10,000 or more attendees, you’d be aware that there are more than a dozen event marketing platforms on the market. .” Company Name.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Launch Marketing

AUGUST 23, 2023

One of Launch Marketing’s core service offerings is to serve as a Virtual VP of Marketing for organizations in a growth, transition or interim phase. While a VP of Marketing is an excellent investment for a B2B company, an internal hire may not be the best fit, especially in cases where the role isn’t needed yet full time.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. Some models that report enhanced detail from daily MMM data are likely doing so via priors and business rules that assign volume up and down hierarchies, which in some cases can be misleading (as to what was actually “modeled”).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Martech

APRIL 11, 2022

I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for. I had been researching a brand for a case study I was writing. Get the daily newsletter digital marketers rely on. But at least I knew why. Editorial Director. Processing.Please wait.

Terms and Conditions 91

Terms and Conditions Case Study Case Studies Trigger Marketing 91

SnapApp

OCTOBER 30, 2015

Want to see how you could get more from events? Check out our use case ! The campaign collected lead data as well as info about which business system prospects are running, which Hyland/OnBase can use to segment future email nurture programs.

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48