Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing? Let’s find out.

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Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

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Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Guest post by Chris Tweten.

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The Point

MARCH 22, 2024

Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. But it works because it conveys something concrete vs. vague and general.

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Vision Edge Marketing

MAY 25, 2021

Or in the case of launches, this work helps any third parties, such as agencies, event planners, understand what you want from the start, reducing rework which helps keeps your costs down. How a Case Study Approach Supports Planning a Product Announcement. This is an excellent aspect to the case study approach.

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Marketing Insider Group

JANUARY 31, 2023

But how can you tell if your marketing agency’s capabilities are aligned with creating an effective strategy? Similarly, a marketing agency’s capabilities will also lack effectiveness if their resources don’t have the capacity to meet your business’s demands.

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Marketing Insider Group

APRIL 5, 2023

There’s no doubt that, in this case, using an LLM is more effective than summarizing the definition of a 1,000 content marketers. You’d be hard pressed to find a marketer who doesn’t believe authenticity is the cornerstone of effective content marketing. ” You may not have known that unless I told you.

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Webbiquity

APRIL 19, 2022

Here are five ways to effectively utilize it. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate. Create a Community of Advocates.

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Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. Effective marketing works in reverse. User-generated content (UGC) is a unique and effective way to have consumers promote your products to one another. If you want to promote a complex product effectively, start asking for feedback.

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Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. More companies are feeling the pressure to be more effective and companies that have access to prioritized leads outperform those that don’t. To learn more, watch the video below.

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The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Make sure the case studies on your site have their own tab.

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Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Video is one of the most effective content types brands can create as part of their larger content strategy. Grow your social proof with case studies. Quick Takeaways. Make technical topics exciting with video.

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Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. Find Artificial intelligence requires data to function effectively. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer. Crafting an effective prompt is crucial.

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Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy. This use case is not about mass-produced content ; it’s about trying to scale that personal touch. But, no one is there yet.

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Sprout Social

FEBRUARY 8, 2024

Customer support tiers bring much-needed order to your case management strategy. This ensures that each support tier is well-equipped to handle specific challenges effectively. Creating effective social customer service tiers starts with deep collaboration between customer service and marketing departments.

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Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

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Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. Case Studies: Real-world examples demonstrating your capabilities in their specific industry are much more persuasive than vague claims.

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Martech

DECEMBER 4, 2023

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

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ClickZ

JUNE 21, 2023

Ultimately, it’s about creating a memorable brand that stands out and drives effective outcomes, with creativity at the center. Ty Heath: In the case of B2B advertising, there is a significant opportunity for improvement. Research indicates that the majority of B2B ads lack memorability and effectiveness.

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Martech

DECEMBER 28, 2023

The email marketer’s guide to effective marketing automation by Ryan Phelan. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. How to create a CDP worksheet from your use cases by Greg Krehbiel. Start with your use cases and build a worksheet. Today: marketing automation. Get MarTech!

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Launch Marketing

APRIL 19, 2023

Effective Customer Marketing with Content Personalization Tactics With a good idea of what customer marketing is, here are four content personalization components that support modern customer marketing. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

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B2B Marketing Directions

MARCH 17, 2024

This post features an unpublished paper that compares the performance of AI-generated vs. human-made images across three marketing use cases.) " The power of generative marketing: Can generative AI reach human-level visual marketing content? The measure of effectiveness used was click-through rates (CTR).

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Salesforce Marketing Cloud

DECEMBER 12, 2023

The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users. Not to mention, the learning curve for how to most-effectively prompt generative AI is steep. HITL is especially important for compound (i.e., “Do

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ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

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Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. Unleashing the power of AI in customer insights The two use cases above are limited examples of using AI to create powerful insights at lower costs with less bias and better predictive powers.

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B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

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Martech

APRIL 9, 2024

By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

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Salesforce Marketing Cloud

APRIL 10, 2024

Unlock your data to get the full picture Your AI use cases are only as good as the data they’re based on. Connected and clean data is critical to developing effective AI algorithms. This means focusing on achievable use cases that can deliver immediate results.

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Seismic

JANUARY 30, 2024

Evolve existing use cases to increase impact The first step is a phased deep dive into the current state of your Seismic instance, examining the effectiveness of current strategies and identifying opportunities for enhancement. Their buy-in and participation will be critical as you refine and expand your use cases.

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B2B Marketing Directions

FEBRUARY 25, 2024

Cracking the code on what drives marketing effectiveness can be incredibly difficult. In many cases like this, there's no readily apparent way to explain the difference in performance. This conclusion was based on an analysis of a large database of advertising case studies maintained by the World Advertising Research Centre (WARC).

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Salesforce Marketing Cloud

APRIL 18, 2024

Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases. Inquiry triage When simple concerns are being handled by AI-powered bots, customer service agents can direct their focus to cases that require a human touch.

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Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. What is B2B content marketing?

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. This article presents established best practices for implementing B2B email marketing automation effectively. Client Ascension’s B2B agency program demonstrates effective sales email strategies.

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