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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

Domain 173
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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Execute monthly or quarterly reviews of your annual analysis. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 287
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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Redirect strategy for the main brand domain.

Domain 71
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How to Keep Your SEO When Relaunching Your Website

Webbiquity

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Affiliate sales support independent publishing Review your new site content plan for any thin-content pages.

SEO 245
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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

When it comes to email authentication, three mechanisms work together: Sender Policy Framework (SPF) helps prevent domain spoofing by allowing senders to identify the email servers that are allowed to send emails from their domain. Some people will get this confused with the website domain.” ” But there’s a catch.

Rules 130
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Make It to the Inbox With Litmus Spam Testing

Litmus

Also called domain authentication or validation, email authentication helps prevent spoofing and phishing scams (like emails meant to look like they come from Amazon or your bank—but don’t). Shows that your email is associated with your domain. Domain-based Message Authentication, Reporting & Conformance (DMARC).

CAN-SPAM 108
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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

Non-YMYL page review isn’t as rigorous as it is for those that are. The first component grades the writer or domain with the question, “Is the author an expert?”. However, this is not the case for YMYL content. Positive website and creator reputation (could correlate with domain authority). Other Factors in E-A-T.

SEO 331