The Point

MARCH 22, 2024

Here’s how a recent email listed “themes” for an upcoming event: * Key marketing use cases for AI * Crafting an effective AI strategy * Team preparation and AI roadmaps The issue is that these topics are all far too general to convey value. They read like an internal creative brief or planning document. Use second person.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Within the context of a team, documenting your content strategy enables you to establish and continually confirm that everyone is on the same page, working in concert toward a unified goal. Your content strategy is a living document. Image attribution: Rawpixel.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Biznology

DECEMBER 12, 2016

One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity. The purpose of this article is to elaborate why online software documentation is so important today, and how it benefits various aspects of the business. Increased security.

Work Management 80

Work Management Software FAQ Business 80

Hubspot

MAY 24, 2019

In April 2019, LinkedIn announced that users can now upload documents and presentations to the platform. First, navigate to your LinkedIn feed , or the LinkedIn group where you want to share your document or presentation. Click on the document icon, highlighted here: 2. LinkedIn accepts.pdf,ppt,pptx,doc, and.docx file types.

Linkedin 75

Linkedin Case Study Case Studies Distribution 75

Hubspot

APRIL 1, 2021

That's why some projects require you to write a business case. Either way, a project that requires time and resources will also require justifying those expenses in the form of a business case. Below, let's review what a business case is, plus an example and template to inspire your own business case. Let's dive in below.

SWOT 78

SWOT Business Marketing Proposals Budget Programs 78

Contently

MAY 19, 2016

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Avitage

MARCH 10, 2016

Without well-defined and documented sales use case requirements, effective sales content strategy is not possible. Rarely do we meet companies that have even considered this, let alone defined and documented specific requirements. Define Use Case Requirements. Fundamentally, it must be conversation centered.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Paid Search Agency 120

Seismic

SEPTEMBER 22, 2021

Seismic LiveDocs can resolve these use cases but its functionality can also address other content personalization and automation use cases. If any of these sound familiar, you’ve most likely found a strong use case to automate content using LiveDocs! What are some common LiveDocs use cases?

Work Management 52

Work Management Marketing Management Top of Funnel Case Studies 52

Customer Experience Matrix

NOVEMBER 16, 2011

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. Use case scenarios: here’s the place to get specific. The right scale depends on the complexity of your situation.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Bannersnack

MAY 26, 2022

We wanted to see if this platform can bring desirable results for our SaaS product regardless of the ad type we use and help other advertisers make a documented decision towards diversifying their cross-channel ad spend. The post Case Study: Which Factors Influence Video Ads Performance on Pinterest? appeared first on Creatopy Blog.

Case Study 52

Case Study Case Studies Studies Ads 52

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without having to leave the platform? Linkedin Documents Ad let us do all of that within their platform, which is exceptionally cool.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Optinmonster

MAY 20, 2022

You may use the same Standard Event for all pages on your website, or choose different Standard Events for different pages, as detailed in the use cases listed later in this article. It should look something like this: We recommend dropping this code into a text document for easy access. 3 Use Cases) appeared first on OptinMonster.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

Martech

SEPTEMBER 12, 2023

The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” GenAI use cases. These use cases depend on how you will use the tools. Use cases plotted on the two-by-two matrix. Use case categories. GenAI use case categories.

Marketing AI 125

Marketing AI Organization Tools Generation 125

Terminus

JANUARY 13, 2023

When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The ability to promote documents directly in a company’s LinkedIn feed without prospects having to leave the platform? Yes, please.

Account Based Marketing 26

Account Based Marketing ABM Linkedin Paid Search Agency 26

Marketing Insider Group

APRIL 21, 2016

Without well-defined and documented sales use case requirements, effective sales content strategy is not possible. Rarely do we meet companies that have even considered this, let alone defined and documented specific requirements. Define Use Case Requirements. Fundamentally, it must be conversation centered.

Marketing & Strategy 100

Marketing & Strategy Content B2B Sales Paid Search Agency 100

Marketing Insider Group

JANUARY 30, 2024

The primary use case requirements for each function and audience segment should be discussed and documented. Use Case Requirement definition is the third competency in our framework. Ideal Customer Profile Each group should define and document the profile of their most important audience segments.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Process documentation can be daunting. First, rather than focusing on all the processes Brenda completes by herself, focus on documenting the inputs Brenda requires from others to accomplish her objectives. Second, document how Brenda’s outputs become the inputs of others.

Case Studies 90

Case Studies Case Study Studies Planning 90

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation.

Case Study 120

Case Study Case Studies Studies Promotion 120

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Remember when you identified your overall mission at the beginning of this document? 7) ROI Calculator.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. Companies can add further to the case study’s credibility by adding several direct quotes.

Case Study 52

Case Study Case Studies Studies Work Management 52

Marketing Insider Group

MARCH 18, 2024

In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. This is also the time to think about examples, case studies, quotes, or data you can include to support your points. A recent survey found that 80% of the most successful content marketers have a documented strategy.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Spiralytics

NOVEMBER 14, 2022

An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. In most cases, an e-signature is a digital file embedded into a document that indicates that you have agreed to its terms. However, it is not applicable to all document types. RA 8792, June 2000.

Act-On 114

Act-On SMS Validation Work Management 114

6sense

NOVEMBER 9, 2021

This technology has been tried and proven and is delivering value in a range of use cases across a wide variety of industries – but what’s the future of AI in enterprise applications? In 2021, the use of broadly applicable and high-value use cases like AI-enabled document processing will become widespread.”

Marketing AI 48

Marketing AI Lead Ranking Budget Programs Long Tail Marketing 48

Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method. Best, [Your name].

Case Studies 92

Case Studies Case Study Studies Work Management 92

Marketing Insider Group

DECEMBER 18, 2023

The content creation experts at Contiem recommend using things like conversational tone, personal pronouns, short sentences, and a visually appealing format to create meaningful product documentation. For instance, you can generate UGC from case studies, social posts, surveys, and testimonials.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Salesforce Marketing Cloud

JANUARY 23, 2024

Types of knowledge to capture Benefits of knowledge management Knowledge management use cases and examples How to get started with knowledge management Get actionable customer service insights High-performing service organizations use data and AI to improve the customer experience. Which topics are simply not documented at all?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Vidyard

MARCH 5, 2021

Use Cases of an Online Video Platform 1.1 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Contents 1.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Biznology

SEPTEMBER 6, 2017

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. This is especially the case for technical documents that describe processes and relationships. Different kinds of tactical video.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Heinz Marketing

MARCH 28, 2023

Although in most cases, clients have an idea of what that looks like, we help them audit it and fine-tune their understanding. Document buying signals they are looking out for, and document pain points they are hearing. This is useful information for documenting your buying committee and personas.

Ideal Customer Profiles 101

Ideal Customer Profiles Marketing Analytics Tools Business Validation 101

Blue Flame Thinking

MARCH 13, 2023

Create a mapping document. Once you’ve identified the points you want to display, create a mapping document to help track changes, identify providers, and see where the info is coming from and when. Revisit the mapping document to ensure everything is aligned. Fallbacks and Notifications, and Edge Cases. Build in time.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing? Let’s find out.

Case Study 55

Case Study Case Studies Studies Top of Funnel 55

Salesforce Marketing Cloud

FEBRUARY 9, 2024

For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. With fine-tuning, you expose the model to examples or data related to the task you want it to complete. And it’s time-consuming because large models require lots of time to train.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. Our engineering team pounded the innovation drums giving us industry-leading solutions that fit numerous use cases. Lead liaison CEO Ryan Schefke. accurate on average.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Content Marketing Institute

DECEMBER 15, 2022

Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans. The end of the year is a time to reflect on the year behind and anticipate the year ahead. Continue reading →

Statistics 106

Statistics Planning Content Marketing Content 106

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152