Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. But it also says that the outlook remains strong for both end-to-end and niche RCM vendors.

Enterprise Management 68

Enterprise Management Work Management Marketing Management Tactics 68

Tiecas

APRIL 5, 2024

Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. How to Document Your Industrial Marketing Strategy Start with a simple, achievable document.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

KoMarketing Associates

JULY 6, 2020

The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases. Data showed that on average, customers consume 13 assets from their prospective vendor, compared to just five pieces of content from third-party sources.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

Net-Results

JUNE 17, 2019

My expertise was marketing automation (which led me to end up working as Director of Revenue for marketing automation vendor Net-Results in Denver, Colorado). In many cases, companies approached me with technical problems: “Can you help us implement this?” then clearly define a project scope and go for it.

Differentiation 75

Differentiation Marketing Automation Services Paid Search Agency Case Studies 75

Customer Experience Matrix

SEPTEMBER 6, 2018

But it does mean that the vendors may be able to meet CDP data requirements, even if you need more than their MDM module to do it. Another likely differentiator is that MDM systems run on SQL databases and work with structured data. But they’ll be clear enough as you work through the details of use cases and deployment plans.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. As such, they need to be sure of the long-term viability of the vendor in addition to the quality, fit, functionality, and support of what they are buying.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

MAY 15, 2023

In fact, 70% of marketing technology buyers look for content on vendor websites. In most cases, effective B2B digital marketing calls for segmentation to really make the most of your efforts. Once you’ve done your research, start identifying their strengths and weaknesses, marketing research, and differentiation.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). Some vendors may see the label as a way to differentiate themselves and attract customers looking for solutions that embody the principles of MACH.

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management API 88

Martech

SEPTEMBER 14, 2023

Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning. Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.” Price and product are only two of many operational GTM levers.

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 121

Martech

DECEMBER 28, 2023

A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes. Without a clear problem statement and use case, you will be wasting hours in the AI rabbit hole.

Marketing AI 105

Marketing AI Allocation CMO RFP 105

Webbiquity

AUGUST 27, 2019

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. Of the 800 vendors studied, 124 have gone out of business, been acquired, or changed Twitter accounts since 2016. Another 4.1% But the least social of this entire group?

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Madison Logic

JUNE 6, 2022

The annual report provides a detailed analysis of the global ABM market dynamics, major industry trends and leading ABM vendors. The Quadrant Knowledge Solutions SPARK Matrix analysis includes a comprehensive review of global ABM market dynamics, trends, vendor solutions, and competitive forces.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Sales Cycle 52

KoMarketing Associates

OCTOBER 16, 2017

Some of the factors B2B buyers weigh when it comes to working with B2B solution providers are whether the vendor can support their company goals (77.1 percent) and sharpen competitive differentiation (68.2 percent) claim they do not like vendors who talk too much about themselves or try to get to know their company.

B2B 120

B2B Generation Advertising Agencies Vendors 120

B2BMarketing.net

DECEMBER 5, 2023

Kavita Singh, Senior Editor, B2B Marketing, spoke to Paul Gilhooly, Vice President of Sales, 6sense to discuss how AI will impact tech vendors and some top tips for implementing it. While some technology vendors might be seeing AI as something new, 6sense has been leveraging AI to enhance its platform for 10 years now.

Vendors 52

Vendors Case Studies B2B Sales Trust Marketing 52

Martech

JANUARY 2, 2024

Any modifications or customizations will come from the developers of the software, or from a software development kit (SDK) created by the vendor. There are also proprietary software vendors that contribute to and use open-source projects in their software. Flexibility and customization. Rapid Innovation.

Work Management 73

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 73

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. And it was a major source of churn for SaaS vendors. ” Software vs. This is the essence of Martec’s Law.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

The ABM Agency

APRIL 15, 2021

There are a couple of flavors of intent data , but in this case, third-party intent data is the focus. . Of course, third-party intent data must be procured through a vendor specializing in accumulating, compiling, and delivering these valuable nuggets of knowledge in a way that can be easily integrated with your ABM program.

Bombora 98

Bombora Intent Data Marketing Automation Services Intent 98

Choozle

MARCH 5, 2024

Meet Ben Isaacson, Choozle’s Fractional Privacy Officer When navigating the amended CCPA and its expanded Regulations, it’s critical for businesses to be clear about all their data uses and vendor relationships, and take necessary steps to meet the Regulations’ prescriptions.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Marketing Insider Group

MARCH 29, 2021

In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. You could differentiate your business by emphasizing your expertise in providing customized CRM (Customer Relationship Management) solutions for financial institutions.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? Many vendors claim to provide their intent data in “real time,” but let me let you in on a dirty little secret. With the acquisition of Clickagy, our differentiation here is real-time, on time. Want details?

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

KoMarketing Associates

FEBRUARY 20, 2018

However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. As an online marketing program vendor, it is our responsibility to ensure we are adhering to the brand guidelines of our clients. Obtain Brand Guidelines. Final Thoughts.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

chiefmartech

JANUARY 25, 2022

And then happily market it as a competitive differentiator. Far better to consider how the products work together through the lens of specific use cases. Specific use cases are where integrations really come to life. There is an infinite canvas for martech differentiation. Combinatorial innovation is an epic force.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

Sprout Social

MARCH 30, 2023

Companies like OpenAI, Google and their peers are building highly capable, multipurpose models that can address a breadth of use cases. More than ever before, these innovations are becoming available for software vendors of all sizes to integrate into their own platforms. Suddenly, everyone has the tools to create AI-backed features.

Marketing AI 117

Marketing AI Peer-to-peer Training Software 117

Martech

OCTOBER 30, 2023

Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. Consumers now demand tailored brand interactions.

Personalization 122

Personalization Practices Allocation Enterprise Management 122

Martech

SEPTEMBER 28, 2021

And most enterprise identity resolution platform vendors offer the following core features and capabilities: Data onboarding (including online/offline matching). Client data is typically onboarded via secure file transfer (SFTP), although several vendors profiled in this report also provide direct API transfer or pixel syncs.

Marketing Automation Services 118

Marketing Automation Services Privacy Enterprise Management Work Management 118

Content Standard

SEPTEMBER 19, 2023

Exercise caution with vendor selection to safeguard your organization from added risk and uncertainty, as many new “enterprise” AI tools are hastily entering the market without oversight or regulation. The caveat: We’re experiencing an arms race among tech companies to claim dominance in the AI sector.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

DiscoverOrg

MARCH 22, 2017

One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. The flip side is I’m sure those vendors just can’t stand that I’m unable see how each one is the best. Watch the Video. The problem with the second way (RFP method) is it assumes data is a commodity.

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

KoMarketing Associates

JUNE 16, 2015

This is very powerful if you have a sale or limited-time offer, as many B2B e-commerce vendors often will. Here, it’s important to differentiate yourself by relying on pedigree statements that can really explain or pronounce the experience of distinction of your brand. Trade Shows Messaging. B2B E-commerce Promotions.

Advertisements 120

Advertisements Advertising Ads CTR 120

Adobe Experience Cloud Blog

FEBRUARY 20, 2018

Choosing your next vendor not only takes time, it also makes you continually redefine what you are going to value in this new partnership. Understanding the differences between long-term and short-term motives behind your decision-making process will help you determine what differentiation matters for your unique needs.

Advertising Agencies 132

Advertising Agencies Outgrow Vendors Paid Search Agency 132

Martech

JANUARY 6, 2023

In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If you want to change that image, learn the platform, build a valuable use case and demonstrate it. Top candidates in these cases discussed retention, education, partnership and community initiatives.

CMO 117

CMO Tips Work Management Marketing Management 117

DiscoverOrg

APRIL 17, 2019

In this case, that means getting a gift for my fiancée. I’m just trying to understand who the vendors are. And they’re starting to differentiate between qualities and prices. Step 3: Vendor selection and elimination. Vendor selection is an important next step – and even more important is vendor elimination.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? This analysis can help your company identify gaps and differentiate your offerings. Think about it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Engagio

APRIL 13, 2020

There’s so many different use cases for intent data, and when you make it easy to access and understand for your organization, then you’re giving them a really powerful tool. Engagio makes it easy to utilize intent data because we have a native integration with Bombora, and we also allow for CSV uploads from other intent data vendors.

Intent Data 127

Intent Data Intent Multi-Touch Attribution Bombora 127

Tomorrow People

NOVEMBER 6, 2020

The case for change. It revealed that buyers overwhelmingly trust information from their professional community—mainly their peers, current customers or vendors, but also more junior colleagues and industry sources. This starts by understanding more about our buyers’ behavior.

Communities 120

Communities B2B Marketing Peer-to-peer Planning 120

B2B Marketing Directions

AUGUST 13, 2022

The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies. One of the case studies in the book illustrates how important high-yield buying behaviors can be.

Organization 52

Organization Marketing Management RFP Barriers 52