Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

DECEMBER 18, 2023

If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool. This could focus on the biggest benefit of a product.

Marketing Strategy 231

Marketing Strategy Marketing & Strategy Work Management Product 231

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 99

Advertising Agencies Paid Search Agency Ad Agencies Allocation 99

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Source ) Unfortunately, only 32% of manufacturing marketers have a documented content marketing strategy, even though one in four manufacturing marketers reported that their organization spends 25% to 49% of their total marketing budget on industrial content marketing.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Marketing Insider Group

MARCH 29, 2021

Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. That means that you’ll need to dig into local or industry data to make sure that your marketing content reaches the right eyes and ears. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Sales enablement: the case for video in sales communication. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Content Standard

DECEMBER 6, 2023

But for all the disruption that’s shaped our industry’s current condition, the concerns and needs of healthcare leaders aren’t a mystery. They’d heard about weaknesses in competing products and knew their solution was a better fit for much of their market based on their decades of experience in the industry.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. Testimonials and Case Studies When thinking about building trust, testimonials and use cases are two of the strongest content types.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Slowing Growth, With Bright Spots .

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Launch Marketing

APRIL 10, 2024

Depending on your industry and objective, different social channels might be better than others. Differentiates Yourself from Competitors If you have completed your competitor research , you may have seen your competitors on social media. It can be something as simple as a testimonial or as detailed as a case study.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SalesGrape

NOVEMBER 18, 2023

By humanizing their approach, companies can establish meaningful connections with their target audience and differentiate themselves from competitors. According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Heinz Marketing

SEPTEMBER 20, 2023

In that case, their counterparts on the sales side may have already figured out an excellent way to get that value across to prospects. This iterative process leads to more effective messaging that speaks directly to customer needs and differentiates the business from competitors.

B2B Sales 84

B2B Sales B2B Marketing B2B Case Studies 84

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. For example, if you’re launching a new product, ramp up your social listening and broaden your searches to capture more of the industry conversation beyond just your tagged brand mentions.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Oktopost

MARCH 4, 2024

This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Lake One

JULY 18, 2023

Understanding the Challenges Faced by Manufacturers The manufacturing industry operates in a highly competitive landscape that is often characterized by market saturation and intense cost pressures. In order to thrive in such an environment, manufacturers need to overcome these challenges and differentiate themselves from competitors.

Hubspot 76

Hubspot Allocation Marketing Management Case Study 76

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry. They help you differentiate and be original. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Webbiquity

OCTOBER 5, 2017

For now, a study revealed that 49% of companies are currently using marketing automation tools , with 55% of B2B companies adopting this technology. Setting up triggers in your marketing automation software also helps in cases where leads change their online behavior or perform a certain action. Nurture Your Leads.

Marketing Automation Services 268

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 268

Heinz Marketing

MARCH 23, 2023

Here are some tips for creating effective messaging for the SaaS Industry. Highlight your unique value and selling propositions In a crowded market, it’s essential to differentiate your product from competitors. Understand your target audience The first step in creating effective messaging is to understand your audience.

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Tips B2B 111

SalesGrape

OCTOBER 16, 2023

Unlocking Success: Proven Strategies to Generate Quality Leads in the Pharmaceutical Sector Introduction: The Importance of Quality Leads in the Pharmaceutical Sector In today’s competitive pharmaceutical industry, generating quality leads is crucial for success.

Telemarketing 89

Telemarketing Lead Scoring Lead Ranking Generation 89

B2B Marketing Exchange

OCTOBER 6, 2023

But what if we told you we had a roadmap to help you navigate the unique opportunities of the industry with boldness and confidence? For B2B marketers, solving a never-ending list of business challenges can feel a lot like traversing unchartered waters. Find your B2B North Star at the 2024 B2B Marketing Exchange.

Marketing Analytics Tools 52

Marketing Analytics Tools Storytelling Case Study Case Studies 52

Zoominfo

FEBRUARY 13, 2019

In fact, studies show that email marketing has a 4400% return on investment ( source ). For smaller companies, it makes more sense to choose just one or two significant differentiators. For industry think about the different types of businesses you work with—like retail, hospitality, or banking. How do I segment my email lists?

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk. This approach is crucial for differentiation in a content-saturated market.

Top of Funnel 92

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 92

ClickZ

JUNE 21, 2023

Ty Heath: In the case of B2B advertising, there is a significant opportunity for improvement. How significant is the commercial case for creative advertising in B2B? How would you make the case for creativity to the CFO? How big is the commercial case for creative advertising in B2B? And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Blogs are usually used to educate your readers and provide a hub to gain industry and product-related information.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Content Standard

MARCH 12, 2024

IBM, a pioneer in technology and computing solutions, channels its industry knowledge into targeted publications like Security Intelligence, surpassing competitors covering the field more broadly. Provide fresh insights, challenge norms, and offer a strong point of view on where the industry is headed to differentiate your brand.

Media 99

Media Brand Identity Branding Storytelling 99

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134