Mereo

APRIL 1, 2021

Salespeople need to cut to the chase with the benefits that differentiate them from the competition and drive the buyer to act. Emphasize Differentiated Value. Value calculations need to emphasize these differentiated, value-backed elements of a solution to clearly distinguish your solution from the competition in the buyer’s mind.

Differentiation 81

Differentiation B2B Sales Cycle B2B Sales 81

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MARCH 16, 2022

In the case of many QSRs, many concepts actively invest in technology while the complaint resolution/closed-loop processes are still manual and often chaotic. The post Enabling with technology, differentiating through humanity appeared first on MarTech. It’s often left to the associates to resolve issues.

Differentiation 96

Differentiation Lead Ranking SMS Training 96

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content Standard

MAY 28, 2021

Whether you’re struggling to differentiate your voice in the marketplace or gain deeper alignment with your audience, the right framework and strategies can help brand marketers cover well-worn topics in ways that are fresh, brand-aligned, and sharply differentiated. Image attribution: Brooke Cagle on Unsplash 3.

Differentiation 88

Differentiation Paid Search Agency Content Marketing Planning 88

The Customer

OCTOBER 22, 2021

Shift the approach from pure “compliance hygiene” to cross-functional business concern to differentiate and maintain relevance. The post The Business Case For Data Privacy appeared first on TheCustomer. This article originally appeared in CWT. Photo by Kadri Karmo on Unsplash.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Sprout Social

MAY 5, 2022

Here are their three most common Tag use cases: Use case #1: Outbound publishing. Use case #2: Inbound engagement. Inbound tags also help our social team differentiate between the messages that need replies and the ones that don’t. Use case #3: Campaign tracking. Social content planning is anything but random.

Tagging 88

Tagging Social Media Webinar Metrics Marketing Report 88

Sprout Social

JUNE 23, 2021

There are leader brands and there are follower brands, and increasingly the leaders take calculated risks to fill the white spaces in their industries with new and differentiated offerings. Looking for real-life, listening use cases across industries to inspire your own listening strategy?

Differentiation 93

Differentiation Social Media Media Aggregators 93

MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. I had no idea this was the case. The post Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail appeared first on MindFire, Inc. I want to move forward.

Paid Search Agency 98

Paid Search Agency Validation Differentiation Advertising Agencies 98

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Zoominfo

JULY 23, 2020

Share Case Studies What better way to get a warm lead ready to buy than to show them how much other people love your product? Case studies about customer success are a great way to convince warm leads that are still on the fence that your product has real value.

Differentiation 100

Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

Case Studies 75

Case Studies Case Study Studies Buy 75

Hinge Marketing

AUGUST 14, 2014

In order to identify these qualities, we had to understand the firm’s differentiators. And for a firm of RS&H’s scope and ambition, we would have to understand not only their firm-wide differentiators, but also the unique characteristics of each practice area. A/E/C Case Studies' Studying the Pioneers.

Differentiation 48

Differentiation Case Studies Case Study Ideal Customer Profiles 48

Hinge Marketing

JANUARY 3, 2018

Once you’ve identified your differentiators, it’s important to validate them with the marketplace. Here are 6 ways to ensure that your website and marketing materials describe, reflect, and prove your differentiators. Today I want to talk about how to support your claims for your differentiators. Supporting your differentiators.

Differentiation 54

Differentiation Paid Search Agency Video Marketing Case Studies 54

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. There may be cases where a customer’s content is great but the image quality is not. Differentiates Your Offering.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Trade Press Services Newsletter

APRIL 4, 2024

Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims. In Conclusion.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Content Standard

APRIL 5, 2021

With an audience- and solution-centric approach, sales and marketing teams can highlight how products address pain points, cater sales messaging to individual use cases, and cultivate relationships that support a higher customer lifetime value. For more stories like this, subscribe to the Content Standard newsletter.

Top of Funnel 103

Top of Funnel Differentiation Paid Search Agency Thought Leadership 103

Tiecas

MARCH 11, 2024

Clear, differentiated core messaging is the cornerstone of a successful industrial website redesign. To learn more about using content to create differentiation, read my post How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Metadata

JANUARY 27, 2021

In most cases, the data available to us to use to create segments and audiences is more rich today than it ever was. The post Marketers: Why Targeting Will be Your Differentiator in 2021 appeared first on Metadata.io. That’s why targeting will be crucial in navigating through 2021. We don’t need to guess what people want.

Differentiation 52

Differentiation Paid Search Agency Ideal Customer Profiles Work Management 52

Hinge Marketing

JUNE 18, 2014

In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation. These steps were particularly effective because they blended two powerful differentiation strategies: 1) Have one or more individuals who are high visibility experts in their fields. Employee-Driven Excellence.

Differentiation 48

Differentiation Online Lead Generation Consulting Training 48

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. We looked at other tools,” says Vidal, “Ultimately, I would say what differentiated Medallia was that they worked with us as a true partner. This was another differentiator,” explains Vidal. “We

Case Study 73

Case Study Case Studies Studies SMS 73

Marketing Insider Group

APRIL 15, 2024

It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Tomorrow People

APRIL 27, 2022

Company data and competitor insights will help you decide if this is the case. Some companies have multiple offerings aimed at only one segment (undifferentiated marketing), but others have separate segments for each offering (differentiated marketing). For most B2B companies, this won’t be the case.

Work Management 288

Work Management Tips Marketing Management Marketing Analytics Tools 288

Hinge Marketing

JANUARY 6, 2016

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically? . The first thing you will want to do is identify what your firm’s key differentiators are. Is it provable?

Differentiation 48

Differentiation Brand Identity Branding Word of Mouth 48

Hubspot

MAY 22, 2017

These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. It is powerful narratives like these that separate great from good brands, and in this case, agencies. Planning on your own brand for it to be differentiated is a modern tool to grow your agency.

Differentiation 69

Differentiation Advertising Agencies Paid Search Agency Ad Agencies 69

Net-Results

JUNE 17, 2019

In many cases, companies approached me with technical problems: “Can you help us implement this?” The contractor you should select should have some kind of proven skill – whether that’s LinkedIn recommendations and endorsements, actual case studies, Upwork reviews.

Differentiation 75

Differentiation Marketing Automation Services Paid Search Agency Case Studies 75

Sharpspring

JANUARY 29, 2020

Keep reading for tips on how to effectively differentiate your brand voice and set your company apart. Furthering the case for simplicity and concise language is the fact that most people simply don’t have the reading skills you might expect. Using Marketing Voice as a Differentiator. Make Your Marketing Voice Human.

Differentiation 52

Differentiation Marketing Automation Services Brand Identity Branding 52

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy? No problem.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Marketing Insider Group

DECEMBER 18, 2023

Productivity brand Zapier, for example, differentiates itself from the crowd by emphasizing its ability to automate workflow without coding. For instance, you can generate UGC from case studies, social posts, surveys, and testimonials. In the case of complex products, it’s important to stay simple, empathetic, and educational.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Effectiveness 238

Hinge Marketing

AUGUST 27, 2015

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators. Your differentiator is not your people.

Differentiation 48

Differentiation Ideal Customer Profiles Verticals Trust Marketing 48

Biznology

JUNE 29, 2018

Differentiation becomes difficult because “there is less time and space to inspire with creativity.”. Sales enablement: the case for video in sales communication. That’s a tall order, but it helps make the case for video in sales communication. The other is case studies. Just one differentiator.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Marketing Insider Group

APRIL 8, 2024

Comparing CustomGPT with Other AI Models When considering OpenAI’s suite of AI models , it’s essential to understand how CustomGPT differentiates itself from the rest. Use Case: If your business needs an AI that understands and generates content based on images and text together, go for CLIP.

Work Management 268

Work Management Lead Ranking Marketing Management Training 268

Parse.ly

OCTOBER 7, 2021

I’m talking to a number of CMOs who are earmarking budget just to go to their CFO and say: ‘I need that budget in case it happens.'” The post Measuring Content ROI: How to Make the Case for a Bigger Budget in 2022 | Webinar Recap appeared first on Parse.ly. about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

xiQ

DECEMBER 7, 2023

xiQ enables sales reps to craft business cases that support forward-thinking investment, positioning their solutions as a strategic investment for long-term success. By aligning their offerings with the prospects’ vision and goals, sales reps can establish themselves as trusted advisors and differentiate themselves from the competition.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Tiecas

APRIL 5, 2024

Your content can’t be overly ‘salesy;’ instead, focus on educational and thought leadership content that will differentiate you from the competition. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92