Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. “If We have a lot of different products at ZoomInfo,” Hanson says. “We

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Re-engagement / ‘We miss you’ Use cases for this audience segment sometimes come down to philosophical differences.

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Email Marketing Automation 118

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

chiefmartech

FEBRUARY 28, 2022

They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. A use case is a specific customer experience, with certain functionality, delivered through a particular channel. In fact, 1 in 6 of them have more than 50 use cases (!!).

Work Management 130

Work Management Correlation Aggregators Verticals 130

Heinz Marketing

MAY 3, 2023

The titles in an active buying committee can vary widely depending on the size of the company, the vertical, the industry, or one of the many other differentiating factors that makes your customers unique. Persona classification breaks out the different buyer personas acting within the buying committee. You classify and generalize.

Buy 96

Buy Buyer Personas Validation Buying Cycle 96

Webbiquity

OCTOBER 16, 2018

But the reality is quite different. The benefit is easy to understand: it’s the difference between introducing yourself to a stranger or being introduced by someone they trust. Influencer marketing can be viewed as a special case of partner marketing. Amplify Your Content Through Vertical Websites.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

ClearVoice

MARCH 10, 2020

In case you missed the overview of content level No. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. Today we’re covering vertical content to help you fully develop your content niche then execute accordingly. What is vertical content? Skyscraper. Foundational.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Kevin Indig

SEPTEMBER 26, 2023

🧪To get an answer, I analyzed the annual growth of 3 companies at different stages and in different verticals that get at least 50% of business from SEO. What I found is that growth rates depend on the vertical and business model. SaaS companies grow differently than online retailers.

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Convert

NOVEMBER 2, 2022

This can involve testing different photos, videos, or even just different color schemes. There are a number of different ways to test videos to increase engagement and sales on an e-commerce website. One approach is to create short-form vertical videos. Check the entire case study below.). We’ll explain how below.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Vision Edge Marketing

DECEMBER 13, 2022

The use of sub-accounts is the most common approach to budgeting and is used to separate funds for different expenses. Here’s what it might sound like – let’s use the Marketing function, since it is the organization’s engine for growth, to illustrate the differences in the conversation. Let’s explore why. Here’s a common set up. .

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Martech

JUNE 7, 2022

This year only 45% of customers across the 12 verticals studied perceived value alignment, a 4-percentage-point drop from 2021. What’s more, every vertical peaked in 2021 and backslid in 2022. Best case scenario is that CX peaked in a year when most consumers were behaving the same way. Why we care.

Forrester 104

Forrester Verticals Business Case Studies 104

Marketing Insider Group

SEPTEMBER 16, 2019

If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”. You can take the research and keep slicing it in different ways and publishing it to new audiences,” said panelist Andy Crestodina. Go Big or Go Home. Some research results don’t warrant much of a reaction.

Relevance 194

Relevance Research Opinions Content 194

Martech

NOVEMBER 16, 2022

Their datasets and algorithms all differ from one another, and there’s a lot they miss when determining a site’s score. In an ideal world, other websites within your vertical would link to you – it’s a natural fit. However, penalties are still imposed in certain cases, so why take the risk when there are alternative options?

Link Building 111

Link Building Internet Marketing Ad Building Planning 111

Kevin Indig

MAY 29, 2023

You'll see successful forecasting in action through real-life use cases and best practices. Google doesn't always show AI results by default The generate button seems like a detail, but it makes a big difference. As you'll notice, there are several cases in which the AI Snapshot offers way more than needed.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Liveintent

DECEMBER 1, 2022

This holiday season, make sure you invest in different channels, including email. In that case, our health & fitness category could be a good fit for your campaign. By combining native advertisements with vertically-aligned content packages, you can unlock all-star power. Let’s take a look. Employ a diverse media mix.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Heinz Marketing

FEBRUARY 17, 2021

And as Lisa mentioned in her blog here , it doesn’t necessarily have to be whitepapers, case studies, ebooks, and guides. As prospects interact with your business, your website, and your content, they’ll progressively receive relevant information that builds the case for why they should spend money with you. Re-engagement nurture.

Top of Funnel 131

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 131

Modern B2B

JUNE 22, 2023

The tone should reflect the brand’s values while avoiding sounding explicitly like the brand itself – after all, it’s a human sending the message, and in some cases, the individuals may already share a personal connection! And given that level 4 would be coming from a human being, it doesn’t make sense to have a brand message.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Verticals ABM 52

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Consider approaching your product in a different light, highlighting features and benefits you haven’t covered yet. Approach your CTAs differently as well. Include pain points and verticals as categories on your menu to bring back lost leads. Did they choose a competitor?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. Create use cases describing them. Narrow your list of prospective vendors by evaluating their platforms based on your use cases. Are they showing us our “must-have” features based on the use cases we shared?

Marketing Automation Services 103

Marketing Automation Services Enterprise Management Work Management Marketing Management 103

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. The post Content Marketing vs. Copywriting: What Are the Major Differences?

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

JULY 12, 2023

This data could have come from many different venues, but for this case, let’s assume that the customers provided this information as part of their registration on the FMCG’s community site. In this case, the firm doesn’t have any transaction information because they do not sell directly to consumers in this segment.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Advertising Agencies 94

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn recommends adding videos that cater to different buying stages, from a brand video (top-of-funnel) to a customer testimonial video (bottom-of-funnel). Social media marketing is always changing.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Porch Group Media

DECEMBER 6, 2022

Luci: V12 has already driven some really powerful changes in the home retail vertical. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. On the flip side, this home retailer is another interesting vertical that’s more about maintaining the home on a do-it-yourself basis.

First-Mover Advantage 52

First-Mover Advantage Planning Verticals Case Studies 52

Kevin Indig

AUGUST 28, 2023

🔍2/ Analyzing the impact You can clearly see the difference between mobile vs. desktop FAQ rich snippets in Semrush for keywords Wikipedia ranks for.    Why Wikipedia? It’s one of the web’s largest sites and covers many millions of keywords.

SERP 96

SERP FAQ Features Wikipedia 96

Anyword

NOVEMBER 21, 2022

Always Shoot Vertically. While landscape photos work in the feed of the app, that’s not necessarily the case for stories. Whenever possible, shoot your photos or videos for stories vertically, so as to give your viewers the best experience when viewing your content. Incorporate Different Fonts.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Champion Communications

AUGUST 5, 2022

Incode’s solution can be applied to a range of different use cases, such as enabling someone to check-in to a hotel or open a bank account in 30 seconds, and in 2021, the brand was granted unicorn status after being valued at $1.25billion USD. To find out more about Incode Technologies, you can visit: www.incode.com.

Verticals 62

Verticals Class Press Trust Marketing 62

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Vertical Video. What’s new, however, is the movement towards more vertical video. If this is the case, marketers will need to create horizontal and vertical assets to reach their audience fully.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

Heinz Marketing

APRIL 26, 2023

You can start by vertical and then further segment those accounts based on their intent and engagement level. The pain points and needs for Business personas will be different than Technical personas. Following up with accounts or MQAs is different than following up with leads. Provide ongoing training and support as needed.

Ideal Customer Profiles 98

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 98

seo.co

APRIL 7, 2021

We see this often with big brands, they launch new product lines in a different space or increase services to draw in more customers in related fields. The old expression “if it ain’t broke” does apply in some cases. Vertical Growth and How it Works. Vertical Growth Should be Logical.

Verticals 75

Verticals Marketing & Strategy Work Management Paid Search Agency 75

Convince & Convert

APRIL 22, 2015

Image via BigStockPhoto.com By now everyone knows that moms have the most spending power out of every vertical of consumers. You strategy always needs to have an “and” : the right vertical of bloggers AND a creative component that makes your brand stand out to their consumers. Don’t take on more than you can handle. Less is more.

Blogger 163

Blogger Paid Search Agency Case Study Case Studies 163

Sprout Social

APRIL 22, 2019

The case for Facebook video ads. Although the difference in reach isn’t much, videos have an impressive lead in engagement rate. They ran a test on three different types of motion: animating a recipe, animating a logo and animating a still image of a fried egg. In fact, Facebook has an average daily video view of eight billion.

Facebook 104

Facebook Practices Video Marketing Ads 104

Unbounce

AUGUST 26, 2021

The bottom line, though, is this: Videos do not boost your landing page conversion rates—and in some cases, might even harm them. form-fill and click-through pages) Pages with traffic from different ad channels (e.g., social, paid search, organic search) Pages with traffic from different devices (e.g. How We Got Our Data.

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech

OCTOBER 5, 2022

In the case of Boundless Digital Invention, a culture of continual testing across multiple elements of digital strategy should boost confidence, reduce risk, and produce measurable — even if incremental — improvements in performance across important KPIs (increased conversions, reduced cart abandonments, more clicks, etc.

Digital Asset Management 106

Digital Asset Management Enterprise Management CMS Development Work Management 106