Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

CDP and DMP: What Is the Difference?

Oracle

Yet, there are distinct differences between the platforms that you need to understand to optimize your B2B marketing results from both. The purpose of DMPs is to collect, categorize, and segment data from different sources.

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Copywriting and content marketing call for different skills and success metrics. “Aren’t writers just writers?”

Case Study – Digital Clipboard

Goodish Agency

Within the scope of different potential audiences defining the one with the biggest potential to grow. Case studiesWhat is Digital Clipboard. Digital Clipboard is a software company providing onboarding service for professional financial advisors. . Objective: New website.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Customer Retention vs Customer Loyalty: What?s the Difference?

Outbound Engine

What’s the difference between customer retention and customer loyalty? The difference between customer retention and customer loyalty is more than a difference in vocabulary. The difference between customer retention and customer loyalty lies right here.

How a Common Content Strategy Unites Marketing’s Different Natures

RockContent

Here, I want to focus on the role of content strategy within an overarching marketing strategy, and how content will contribute to a common alignment across the different marketing natures. Short-term activation campaigns and sales programs were successful in most of the cases.

Marketing and Sales Content – Differences That Matter

Avitage

What IS the difference between marketing and sales content? This has been the case for well over a decade. The post Marketing and Sales Content – Differences That Matter appeared first on Avitage. This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter?

Five Simple Business Changes That Can Make a Big Difference

Webbiquity

Fortunately, you don’t have to blow your budget in order to make a big difference in how your business operates. Whatever the case, your employees should be one of your top priorities—arguably your top priority. Contributed post. Needless to say, 2020 has been challenging.

How interactive case studies can leverage your conversions

RockContent

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? What are interactive case studies?

The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

How Does OptinMonster Work (8 Benefits + 12 Case Studies)

Optinmonster

After all, the way your campaign appears is likely the difference between losing a lead or gaining a loyal customer. Let’s take a quick look at 12 cases of our customers who saw massive success using OptinMonster.

Making the Case for Predictive Marketing & Sales

Ignite Tech

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. In this webinar replay, you will learn: Several different approaches to launching a predictive solution. The top use cases for getting started with predictive analytics. Predictive Intelligence Thought Leadership Uncategorized Use Cases

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What is shared hosting, it’s advantages, and the differences from dedicated hosting

RockContent

Shared hosting vs. dedicated hosting: what are the differences? For which cases is it more suitable? It’s natural to be concerned about the safety of your site, as different customers will share the same server. Check out the main advantages that make all the difference.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead. Step 3: Format the Case Study.

Marketers Continue to Explore Use Cases for Big Data

Oracle

Prospect A arriving to your website from Facebook should see different content than long-time Customer B arriving to your website from a link within an email newsletter. Other Possible Use Cases for Big Data. The use of data has always played a role in helping to map out new digital marketing campaigns. What has changed now, however, is the increasing robustness of the tools and technologies used to analyze that data.

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Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019

Optinmonster

To get the most out of his campaign, he used A/B testing to see how different versions of the campaign performed. With OptinMonster’s split-testing feature , Enfroy tested different copy and different lead magnets easily.

What's Different About European CDPs?

Customer Experience Matrix

This matters because markets still have considerable national differences. Are there significant differences from country to country? It’s a bit hard to say about country differences because there are probably quite a few firms we don’t know about. The differences here are clearer. Are there other differences beyond campaign type? That is different from the path that most industries take, where a dominant model and few leaders do tend to emerge fairly quickly.

How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. For example, differences are reflected in marketing spend. Below are some of these differences and how they can impact your marketing strategy.

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Digital marketing case study: Havenly

Choozle

The media team at Havenly had a clear target audience in mind and how to reach them at different stages of their customer journey, allowing for greater granularity in their targeting and acquisition channels. The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer. Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. Case Studies case studies customer interviews customer references success stories

The case for customer reactivation

Biznology

But the path to purchase differs with each business. Buying a new car is very different from replenishing your supply of moisturizer. In which case, you must strive to fix the problem. In which case, you need to determine whether there’s another way to serve them profitably. In which case, you must institute a win-back effort. Each will likely require a different strategic approach. For your business, the success metric may be something different.

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3 Quick Strategies for Repurposing Case Studies

Content4Demand

Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.

Ecommerce SEO Case Study: How Primary Arms Grew Organic Revenue by 47% with ClickFlow

Single Grain

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. 13 Conversion Rate Optimization Case Studies.

The Local Finder vs. Google Maps: How Different Are They?

Moz

When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. The average difference was 18.5%

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Influencer Marketing Vs Influencer Relations- What’s the Difference?

Onalytica B2B

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. To us, there are two fundamentally very different words in each term setting them apart: marketing and relations. With both words meaning entirely different things on their own, why is it that when ‘influencer’ is popped in front that they are regarded in a similar light?

What is SSD hosting and what are its differences from HDD hosting?

RockContent

In this article, we will present relevant information about SSD technology so that you can choose the most convenient option according to your demand: Differences between SSD and HDD technologies Advantages and disadvantages of each technology Reasons to build an SSD hosted website SSD hosting recommendation. Differences between SSD and HDD technologies. The post What is SSD hosting and what are its differences from HDD hosting? Do you know what SSD hosting technology is?

The Case Against Case Studies

SWZD

Case studies…personal, demonstrative, compact. Everyone is familiar with the traditional sales funnel and the use of various media platforms at the different stages in the funnel to build out your media plan. Where does the infamous Case Study fit in? Sales Funnel Content Content Creation Lead Generation Blog Case Studies Blog Post Homepage ResourcesHowever, when used too soon or too early in the customer journey, your great points often fall on deaf ears. Learn more.

[Case Study] How Shockbyte More Than Doubled Their Sales Conversion Rate With Exit-Intent

Optinmonster

Case Study: See how Top 6 Digital used exit-intent popups to increase affiliate revenue by 30% ! As you can see, you don’t need tons of different campaigns to achieve results. Case Studies exit intent publisher redirect

10 Email Preview Tools For Different Inboxes

Hubspot

Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. You know the expression, "What you see is what you get" ?

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. The beginning of Cardinal Health’s relationship with Contently focused on the fundamentals—researching target groups, testing headlines, and experimenting across different distribution platforms. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

Wittreich explains the differences between extrinsic and intrinsic selling. This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies

How a Common Content Strategy Unites Marketing’s Different Natures

Contently

I want to focus on the role of content strategy within an overarching marketing strategy, and how content will contribute to a common alignment across the different natures of marketing. Short-term activation campaigns and sales programs were successful in most of the cases. In most cases, a solid and documented content strategy was not even requested nor was it ever put in place. Field marketers need sales enablement content which spans across different stages.

The pros and cons of different attention metrics

ClickZ

Facial coding and emotion AI is proving to scale in a cost-effective manner in the case of viewing video and using apps. The post The pros and cons of different attention metrics appeared first on ClickZ.

SaaS Content Marketing Strategy | Examples & Case Study

Whale Pages

“Your SaaS Content Marketing Strategy Can be the Difference Between You Hitting a Single vs. Knocking it Out of the Park ? In the majority of cases, your time is better spent creating content rather than reaching out to people for links. Get Case Study.

Multi-Step Interactive FormsAdvanced Use Cases(ABM/Personalization)

FunnelEnvy

My name is James Niehaus, and today I’m going to walk through some advanced use cases for multi-step interactive forms. And these videos about some of those more advanced use cases. Over time you actually can create different questions based on their profile. Hey everyone.