Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire. What are Case Studies in Content Marketing?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Convince & Convert

FEBRUARY 9, 2024

Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy. Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. But, no one is there yet.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. With the design and functionality taken care of, focus next on using social proof to customer trust on your website. Provide case studies, testimonials, and reviews. The more unique and professional your website looks, the more you can build customer trust.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Webbiquity

APRIL 23, 2024

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. To minimize bounce rate, spend time validating and verifying addresses when creating or maintaining prospect lists.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Webbiquity

JUNE 7, 2022

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Approach every potential customer individually.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. Promise to build a business case and measure the ROI of content marketing. We are all tuning out advertising.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are most relevant to potential clients in the later stages of the buyer journey.

Case Studies 343

Case Studies Case Study Impressions Studies 343

Vision Edge Marketing

OCTOBER 25, 2022

Over the past few weeks, I’ve talked with several customers who were disappointed with the results of their current growth strategies, programs, and tactics. Here’s a snapshot of the challenges faced by three of these customers. Leveraging events to create conversations with new customers. . Performance target (KPIs).

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Sword and the Script | B2B

APRIL 16, 2024

In both cases, the sample included hundreds of successful and unsuccessful startups. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging. To sell them you need to educate prospects. To sell them you need to educate prospects.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Square 2 Marketing

FEBRUARY 9, 2024

Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ From designing high-level marketing strategies to email campaign personalization and prospecting, intent data offers you crucial insights every step of the way. Intent Data Use Cases 1. Defining your ideal customer profile and optimizing targeting 2.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. Making the marketing-to-sales handoff feel invisible to prospects improves conversion—RevenueHero makes this much easier. Broad and horizontal approaches to marketing no longer work.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 97

Enterprise Management Paid Search Agency Planning Marketing Management 97

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. SaaS is a particularly competitive market, so B2B SaaS-specific marketing is crucial to get your product in front of the right prospects.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SalesGrape

NOVEMBER 18, 2023

According to a study by Salesforce, 84% of customers say being treated like a person rather than a number is very important to winning their business. By leveraging customer data obtained through various channels like social media or website interactions, telemarketers can tailor their conversations based on individual preferences and needs.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

xiQ

DECEMBER 7, 2023

Sales professionals can now tap into behavioral science to understand the mindset of prospect buyers. Sales professionals can now tap into behavioral science to understand the mindset of prospect buyers. This level of personalization builds trust and enhances the chances of converting prospects into customers.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Tiecas

MARCH 11, 2024

Prospective customers in your niche have seen it all before. Case Studies: Real-world examples demonstrating your capabilities in their specific industry are much more persuasive than vague claims. Neglecting Sales Alignment: A website that doesn’t integrate with your sales processes creates friction, not potential customers.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Ideal Customer Profiles 115

Ideal Customer Profiles Profiling Enterprise Management Work Management 115

SalesIntel

APRIL 17, 2024

Engaging prospects through email marketing is essential. B2B email marketing automation involves leveraging software to simplifies sending emails to your clients and prospects. When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Convince & Convert

FEBRUARY 21, 2024

A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Click To Tweet Model Best Use Cases A recent study of law students that were allowed to use ChatGPT showed they did faster work, higher quality work, and enjoyed their work more.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. Your TAM has a subset of your ICP.

Ideal Customer Profiles 93

Ideal Customer Profiles Account Based Marketing ABM SME 93

Salesforce Marketing Cloud

OCTOBER 10, 2023

3 ways to optimize your sales cycle Follow a clear path from prospecting to close Sales Cloud gives you the tools to navigate every sale easily, tracking each stage in the sales cycle and surfacing recommendations for actions that will get you to closer faster. For example, prospecting is a stage in the sales cycle.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Champion Communications

AUGUST 2, 2023

Case studies are so important when it comes to driving B2B sales. In fact, in a recent survey of SaaS companies, almost 2 in 5 said that case studies were the most effective form of marketing when it came to increasing sales. All case studies should lead with this. Focus on how you helped your customer overcome their toothache.

Case Study 62

Case Study Case Studies PR Studies 62

SalesGrape

OCTOBER 9, 2023

The Human Touch: Building Trust and Relationships One of the key strengths of telemarketing lies in its ability to establish personal connections with prospects. A friendly voice on the other end of the line can make all the difference when it comes to capturing attention and engaging prospects effectively.

Telemarketing 83

Telemarketing B2B Marketing Budget Programs B2B 83

Martech

MARCH 14, 2024

One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Understand how to identify key CDP use cases that will take the customer journey map from illustration to action.

Conference 94

Conference Digital Transformation Sample Touchpoints 94

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Martech

NOVEMBER 6, 2023

If your prospects are not interested, ask why and review their pain points. Chances are that a prospect just needs more time. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

Martech

FEBRUARY 8, 2024

Thus, you’ll be able to build trust with prospects and streamline their decision-making. It’s always about a complex strategy to address the needs of each potential customer at each stage of their lifecycle in your pipeline. You can even convert them into paying customers in the long run. Showcase authority on the subject.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. Maintain a consistent design.

Case Study 52

Case Study Case Studies Practices Best Practices 52