Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

Webbiquity

FEBRUARY 5, 2021

Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. Classifying your leads into several different segments also enables you to develop copy and positioning specifically for individual use cases. Image credit: Yelp.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. All rights reserved.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Want to know why? You can catch the full report here.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

ANNUITAS

OCTOBER 11, 2023

ANNUITAS has spent the last decade developing its methodology to help go-to-market organizations better orchestrate customer engagement and drive lift to revenue – solving the challenge of go-to-market execution and transforming (often disconnected) go-to-market activities into an optimizable Perpetual Growth Engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Highlight Your Specialty.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Customer acquisition and retention often depend on new solutions. Don’t see their peer group doing it or their peers are doing something different.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. . #1 1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

DECEMBER 20, 2022

Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Another key component to lead generation ROI is by investing in education for your customers, and consistent messaging across channels. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

APRIL 5, 2024

In some cases, CMOs and other leaders may want to pursue new technologies as this landscape evolves quickly. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., The underutilization of martech has unintended consequences.

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Marketing Insider Group

DECEMBER 8, 2021

In this case, there is value from B2B influence, which could have an everlasting benefit. It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

HG Data

NOVEMBER 1, 2022

Human Capital Management Opportunity In this step-by-step video, Martin Villegas, Account Executive, demonstrates how HG Insights’ pioneering Technology Intelligence helped a customer uncover a Human Capital Management (HCM) opportunity worth $7.5B. Technology Market Share Analysis: $7.5B

Peer-to-peer 98

Peer-to-peer Analysis Marketing Prospects Video Marketing 98

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa. ” Here’s the problem with that mindset.

Marketing Analytics Tools 113

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 113

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

Vision Edge Marketing

AUGUST 17, 2021

The problem is that bad patterns lead to poor performance – or in my case, longer race times. All of us rely on patterns, that is a recurrent automated response to help us save time, effort and potentially minimize risk. Winning at a triathlon if you don’t know how to ride a bike or swim is quite a challenge. I know from experience.

Contingency Planning 246

Contingency Planning Peer-to-peer Business Planning 246

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. But while customers have had massive changes in their engagement channel preferences, traditional marketing hasn’t kept up. Ask your customers and prospects where they go for information.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Zoominfo

APRIL 19, 2023

In cases where confidence is the main issue, offering words of encouragement or reassurance may suffice. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. This is the time-tested practice of sales coaching. What is Sales Coaching? How Does Sales Coaching Differ From Sales Training?

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Oktopost

NOVEMBER 12, 2020

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. In case you need inspiration, here are Linkedin’s own product pages: Campaign Manager , Sales Navigator , Recruiter , Talent Insights.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Act-On

SEPTEMBER 25, 2023

The sales team should be able to see how a potential customer has engaged with content in the past. Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. That only increases tension, not alignment.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

Velocity Partners

JANUARY 24, 2024

But, at Velocity HQ, we see it as a perfect case for the value of data-generative content. In a post-cookie world, brands are looking for new ways to learn more about their customers. Comparing yourself to peers is a deeply ingrained human instinct. First-party data is the answer. So, what do you have to offer?

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Blindly navigating your marketing strategy can cause your content to capsize. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Martech

SEPTEMBER 14, 2022

That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. ” In some cases, said Malko, buyers can get better information about products from third-party sellers. There was a smaller increase in preference for value-added resellers.

Vendors 83

Vendors Peer-to-peer Buy Paid Search Agency 83

Content4Demand

JULY 2, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Nominate yourself or a peer via the 2021 B2B Innovator Awards Nominations Form by 5 p.m. Nominations Open. ET on July 16, 2021. Back to Connecting. Remember in-person events?

Peer-to-peer 108

Peer-to-peer Intent Data Content Intent 108

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 89

Marketing Automation Services Work Management Lead Scoring Lead Ranking 89

Marketing Insider Group

FEBRUARY 11, 2020

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. Quick Takeaways: Study effective leaders of the past and present.

Lead Ranking 222

Lead Ranking Peer-to-peer Lead Scoring Marketing & Strategy 222

Trade Press Services

JANUARY 29, 2024

They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. 2: Clients Existing customers who can speak authentically about what it is like to work with your company are another vital type of brand ambassador. . #2: But simply promoting a brand is not enough.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Smashmouth Marketing

OCTOBER 1, 2021

Send them a gift: This is really an excuse to get a whitepaper or ebook in front of them, but if you have some branded swag lying around, why not send it out to a prospective customer. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. Worse yet, when sellers don’t use what marketing provides, they often spend hours every week re-creating their own content to use in customer conversations.”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase. Click To Tweet.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241