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The Case Study Is Dead. Long Live the Customer Story

Influitive

Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? The post The Case Study Is Dead. Long Live the Customer Story appeared first on Influitive. Let me start with a question. I assume you think it’s […].

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Refining the summary: Identify the criteria for defining a lapsed customer (e.g., How long should the test run?

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Manufacturing Customer Case Study

ClickDimensions

Case Study Integrated marketing platform helps manufacturer improve sales cycles and team alignment A premier global materials manufacturer headquartered in New York has built a global technical support and supply chain across the globe. Conferences became webinars and in-person appointments transitioned to online meet-ups.

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Manufacturing Customer Case Study

ClickDimensions

Case Study Integrated marketing platform helps manufacturer improve sales cycles and team alignment A premier global materials manufacturer headquartered in New York has built a global technical support and supply chain across the globe. Conferences became webinars and in-person appointments transitioned to online meet-ups.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

By attending this exclusive session, you'll gain valuable insight into: Why direct mail is consistently ranked among the top 5 online/offline media channels 📊 Why 45% of marketer panelists have said that customer acquisition is the most important use case DM fulfills for their organizations 🔑 How advances in technology and data are (..)

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The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Let’s review the strategies that are most effective in stimulating a renewed relationship with your dormant customers, and reducing customer defection and churn.

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Essential Case Study Questions to Ask Your Best Customers

BenchmarkONE

Picture this: a customer is looking to replace their email marketing software. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what you say about your brand.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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The Customer-Powered Enterprise Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 9 inspiring case studies that demonstrate the power of the CPE.

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The Retailer’s Playbook for Customer Acquisition

Now more than ever – one need remains consistent: a successful customer acquisition program. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.

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The Marketer’s Guide to B2B Swag Strategy

Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies. Learn how you can effectively use branded swag to entice leads, engage customers, boost event ROI, and more.

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What Is the Gemini Effect in B2B Marketing?

When a customer has achieved a specific threshold based on purchase and other advocacy behaviors, they have earned a reward. B2B business-client relationships are often more complex than those in the consumer world. In such a complex environment, how can loyalty marketing help? What should they redeem for? as if they are a consumer?

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

This is where Experience Gap research comes in, and why inclusive research is crucial for your business and your customers. Advice for navigating stakeholder resistance and building a successful business case for this research. Your product needs feedback from diverse and marginalized populations to ensure you meet their needs.