The case for customer reactivation

Biznology

As marketing advances, most professionals are well aware by now of the importance of retention and reactivation in optimizing the value of the customer base. Retaining an additional 2% of customers has the same effect as cutting costs 10% ( Davidow and Malone , The Virtual Corporation ).

Case 167

Build Your Conversational Case to Better Serve Your Customers

Modern Marketing

You need to build your audience’s case for your idea, which not only helps your idea stand out but makes it so your audience is more likely to act upon your idea. It is what puts your ideas into context and helps make the case for them.

Case 198

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11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. Here are 11 inspiring case studies of digital transformation.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer. B2B Case Study Examples.

The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

Ten tips for customer reactivation

Biznology

Are you looking for the best ways to reactivate dormant customers and reduce churn? Consider which of these may be the most applicable to your business, your customers, and your objectives. The longer a customer is inactive, the more likely an eventual defection.

Case study in data-driven B2B customer acquisition marketing

Biznology

While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? Most likely, just a customer name and contact details, with little if any information on the story itself.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates. In both cases, what input do you receive? Most likely, just a customer name and contact details, with little if any information on the story itself.

9 Ways to Use Customer Case Studies in Your Marketing

SmartBug Media

With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely leads the pack is the customer case study. What Is a Case Study?

Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019

Optinmonster

Email marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. They all required custom coding and didn’t have what he was looking for.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Here are some employee activation case studies from those who have. Starbucks’ social media guidelines state, “Let’s celebrate and share in social media what it means #tobeapartner–with each other, our customers and the world–in the ways only #starbuckspartnerscan! (do

Making the Case for Predictive Marketing & Sales

Ignite Tech

Moderated by Kerry Cunningham of SiriusDecisions, Infer and Lattice Engines joined forces last month to discuss the key strategies and use cases to get your business started with predictive marketing and sales. The top use cases for getting started with predictive analytics.

Case 163

Digital marketing case study: Havenly

Choozle

Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

15 Cases of Marketing Innovation [New eBook]

Modern Marketing

We consider our customers the ultimate superheroes. If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. Best Customer Lifecycle Program.

Case 267

Case Story: How RBC Successfully Scaled Content Across 22 Teams

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. As one of the largest financial institutions in the world, RBC serves millions of customers, employs more than 80,000 people, and earned more than $11.5

Case 156

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

B2B Case Study Best Practices: Real Results & Happy Customers

LeadCrunch

Within those scientific journals, a Case Study demonstrates the evidence behind the science. The answer to that question is this: a B2B Case Study can be just what your business needs to prove credibility, convince your prospect why your company is the best, and how it got there. Here are your B2B Case Study Best Practices , and how you can use this type of middle of the funnel content to put yourself on a pedestal and showcase your own success as a business. “ It’s alive!

How Rosetta Stone’s Customer Retention Skyrocketed By 58% With A Customer Advocacy Program

Influitive

Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer.

The Case for Rapid — Not Gradual — Digital Demand Transformation

ANNUITAS

But it also has other benefits including: Improvement in the customer experience. Clearly there is a very strong case for rapid – not gradual – Digital Demand Transformation. The post The Case for Rapid — Not Gradual — Digital Demand Transformation appeared first on Annuitas. Marketing and sales once were considered separate, but allied, disciplines, but major change is afoot.

Demand 109

Why Case Studies are a Necessity for B2B

KoMarketing Associates

Case studies and client testimonials often don’t fit into the SEO-friendly or lead generation buckets (many have argued the case for keeping these assets ungated ) and for that reason, could fall to the wayside for B2B content programs.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer. This explanation or story may guide the customer's response in a different direction because they misunderstand what you're really asking or assume you want a certain answer. This is especially true for customers who are not fluent in your language.

Marketers Continue to Explore Use Cases for Big Data

Modern Marketing

The idea here is that no two customers or prospects should ever see exactly the same content. Prospect A arriving to your website from Facebook should see different content than long-time Customer B arriving to your website from a link within an email newsletter.

Case 261

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Several factors can contribute to this scenario: A reluctant customer. Do you probe for details when the customer gives a short or basic answer?

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. ” The transition wouldn’t happen overnight, but with a few adjustments, Cardinal Health could attract new customers and foster loyal relationships that fueled the business. ” The post Case Story: How Cardinal Health Mastered Paid Content Distribution appeared first on The Content Strategist.

The Value of Qualitative Results in a Case Study

WriteSpark

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?

How to Create Case Study Videos That Win New Business

Vidyard

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? The 3 Types of Case Study Videos 4.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. What to do with a "not quite ready" case study.

Making The Case For Content Marketing

Marketing Insider Group

As content marketers, we constantly preach the value of understanding the questions and objections that customers pose at each stage of the buying journey. The post Making The Case For Content Marketing appeared first on Marketing Insider Group.

Case 190

Why Case Studies Work in B2B Sales

Sales Intelligence View

As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Why Use a Case Study? So why a case study? A case study is a story where a sales pitch is just that: a sales pitch.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

The Case for Slow B2B Marketing

TaylorMadeIn KEW

And she asked a very provocative, key question: is it possible that slowing down might actually drive better quality marketing, better engagement with our customers and better results for our companies? I don’t know your company’s customers.

Case 81

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's a mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

The 10 Commandments of Successful B2B Customer Retention

Act-On

It’s the age of the customer. Whether you’re talking about marketing that’s “customer-centric” or “customer first,” or discussing “the. customer experience,” “customer success,” or “customer retention,” there’s no shortage of buzzwords about the customer.

Making the Case for Content Marketing: Research & Statistics

ScribbleLive

Here’s a big push in the right direction–good luck making the case! Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads.

Case study: Choozle’s advertising strategies

Choozle

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. Twenty-nine percent of leads turned into new paying customers.