Guide to User-Generated Content in SEO & Digital Marketing

It’s something marketers call user-generated content, and it has the potential to take your marketing to the next level. What is User-Generated Content? Common types of user-generated content include: Social media content.

19 Ways Your Customers Can Improve Your Content Marketing Strategy In 2017


These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content marketing strategy has lots of benefits, including: Uncovering better content ideas and new customer success stories.


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5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Luckily, there are at least five other ways that brands can use user-generated content in B2B marketing. Users have to visits booths to get entered to win prizes. In addition, it’s a great way to generate additional audience interaction.

How S’well uses Curalate to drive sales with AI + user-generated content


User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists.

Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement

Crimson Marketing

The market has become so inundated with content that less than 10% of your fans are even likely to see what you publish. Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. Take one for the Team: Give away a super pricy Super Bowl commercial to one of your customers?

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

Now that everything is queued up to publish on Monday, she can finally relax. From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. First off, let’s get it out there: I’m a huge user-generated content nerd. Sure, some user-generated content can be a bit off-the-wall. Looking Beyond the Customer.

Is User Generated Content building a Wall between your Brand and your Customer?

Buzz Marketing for Technology

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. 150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Everyday I provide support on the social web to customers.

Why User-Generated Content Is More Important Than You Think


A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y. Generation Y as a Power Purchaser. That may not seem like a lot (or maybe it does), but Generation Y is estimated to be the largest consumer group in US history. So what are Millennials buying based off all this user-generated content? Create case studies.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. With over 2 billion users, Facebook is arguably the most dominant platform on earth.

Customer Service is the New Marketing

Buzz Marketing for Technology

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! But great customer service enabled by social is a no brainier.

The Case for Letting Your Social Media Managers Get Weird


Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. It often takes something special to stand out as a brand on social media.

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B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Keep it consistent … in two ways (especially if your end goal is to convert Instagram surfers into prospective customers). Embrace UGC (User-Generated Content).

6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Seek an agency that specializes in content creation (not just distribution), publishes in your vertical and has its own in-house writers (versus contracting out). Not everyone’s a writer, but if their ideas are strong, your internal editor can work with the articles to make them publishable. Work with your sales and customer service teams to document common questions, comments and concerns of prospects and existing clients or users.

Collaboration and coordination: Why the best social customer experience starts with teamwork

Sprout Social

And 49% of consumers will unfollow brands on social media that deliver a poor customer experience. Clearly, how a brand interacts with customers online and the time it takes to respond can make or break the social customer experience. User-generated content.

8 Reasons Your Customer Support Improves with an Online Community

Higher Logic

Smart businesses that find themselves in this situation turn to customer support as the differentiator. Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers. Just consider these stats: 95% of global consumers said good customer service is an important influencer of their brand loyalty [ Microsoft ]. 61% have stopped doing business with a company due to poor customer service [ Microsoft ].

How Many of Your Customers are Amazing Creators?


Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience. So how can brands deliver a message that builds loyalty, generates revenue, and doesn't come across as self-serving?

Five Customer Retention Strategies for Small B2B Companies

TrustRadius Marketing

Enhancing customer retention in the B2B marketplace involves more than just building relationships. Vendors have the opportunity to earn more money by keeping loyal customers. Finding the right customer retention strategies involves working on a tight budget.

Turn Your Customers Into Marketers


Top five reasons to curate user-generated content. It creates an unstoppable, marketing superstorm, and that superstorm is known as user-generated content, or UGC. The idea behind these campaigns is to involve users (whether they be customers, leads or anyone else relevant to your business) by putting them front and center. In the case of Jimmy Fallon’s hashtag game, the big payoff for The Tonight Show is incentivizing users to tune in.

How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

Couldn’t lose any customers because they had a sale and we didn’t!”. The value propositions, customer pain points, and product features they’re highlighting to try to drive traffic. User-generated content featuring images.

8 Exceptional Examples of Customer-Led Storytelling


Customer-led storytelling is a creative strategy that’s buzzing in industry blogs as a top trend , but though it can be deployed to great effect, it’s hardly new. The infomercials of the ’80s, before-and-after photo sets used by dentists and doctors (and all B2B customer case studies), are examples of customer-led storytelling. Here are eight brands that get customer-led storytelling right: 1. Square shares how customers achieve their dreams.

15 Ways That Customer Testimonials Can Help to Grow Your Business

Unbound B2B

Customer testimonials are one of the most influential marketing tactics you can use to achieve these goals. But this will only work if your product or service lives up to customers’ expectations. You shouldn’t take it for granted that customers will believe in your products just because you do or you tell them to. Despite your many reassurances, customers will have numerous doubts about your products or services such as: I don’t want to get ripped off. Introduction.

How Content Marketing Builds Trust

Marketing Insider Group

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. However, where Trader Joe’s really excels is with user-generated content.

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Four awesome Instagram strategies for sharing content

As of May 2019, Instagram ranks as only the 15th highest source of referral traffic to content and media sites, even though the platform has 1 billion monthly users. A few factors make an Instagram strategy for content worth considering, not the least of which is the 500M daily active users on the platform. Of course would love to have something much more user-friendly but still surprised at how much traffic it can bring. Program Goal: App user retention.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Raising that level of awareness means not just publishing content, but posting the types of content that engage and attract new followers. The more time your business spends creating content and publishing it, your level of awareness should ideally tick upward. The beauty of social media is that businesses have a place where they can directly engage with customers without having to wait around. Customers are empowered to ask questions before making a purchase.

How to Humanize Your Brand with Authentic Content

Marketing Insider Group

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face.

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6 Easy Ways to Build Social Proof and Incorporate It into Your Website

Single Grain

We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when it's not you), but it is incredibly frustrating for both customers and marketers.

Why You Need Social Media, Even if Your Customers Don't


Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? billion worldwide social media users in 2012. But this blog post isn't an attempt to convince you that your future customers are using social media. 3) User-Generated Content is More Critical Than Ever Before.

The Power of Social Shopping on Instagram (and How to Sell More in 2019)

Single Grain

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. Before making a purchase, 36% of customers search for information about your product on social media. Social shopping, also known as social commerce, is an e-commerce method that involves customers’ friends in the shopping experience. 80% of users follow at least one brand on the platform.

We don’t need a social media ROI model


The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. Instead of trying to develop a standard business case based on pie-in-the-sky ROI calculations, he managed to convince the board of directors to give him more flexibility to invest in a few projects his team deemed to be essential for the long-term survival of the company. Originally published on The Bamboo Raft.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

How can an army of strangers online make a customer feel seen? The community gets more eyes on Sephora’s brand, connects customers to answer each other’s beauty questions, and, we assume, results in more product sales. Example 12: The Customer Success Forum Community.

How to build your social media marketing strategy for 2019

Sprout Social

Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Maybe it’s more social-savvy customers. To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Does your brand promote user-generated content ?

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. It makes my case for personalizing content , doesn’t it?

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The New Focus on Retention Marketing

Marketing Insider Group

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money.

The Complete List of Video Benchmarks for 2021


The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever.

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Regain potential customers.

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Do You Know How to Create the Perfect Content Marketing Strategy?

Sprout Social

Offering your audience valuable content builds brand awareness while bringing in leads and customers. Do you want to grow your email list, help customers know how your product is used or build your social media profiles? Case Studies. You may even want to try user-generated content. When you get consistent with publishing your content, your audience will learn what to expect and do some of the distribution work for you. Publishing

The Complete List of Video Benchmarks for 2021


The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever.