Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

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How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service

Marketing Insider Group

They understand how critical it is to connect with current and prospective clients throughout the entire customer lifecycle. Televerde’s case is a prime example of why it’s important to remember that content is not the same as content marketing.

How Did US Stimulus Checks Impact On-Site Traffic and Conversions? [Case Study]

Moz

There was a prolonged spike in revenue and especially traffic for baking goods and flour purchases, which remained at much higher levels compared to prior numbers.

How to Create a Push Notification to Boost Traffic

Optinmonster

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. It has powerful features to help you boost engagement, traffic, and return rates.

[Case Study] How Shockbyte More Than Doubled Their Sales Conversion Rate With Exit-Intent

Optinmonster

Shockbyte is the largest game server host in Australia and Asia-Pacific and has hosted servers for more than 100,000 customers around the world. In fact, Shockbyte gets 52% of its sales from customers who interacted with their OptinMonster campaigns.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough

DivvyHQ

If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. Quick Takeaways: First, identify your customers’ needs.

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ?

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

What is organic traffic and why it is essential to your online strategy

RockContent

For a long time, the main methods of attracting the attention of potential customers were paid for. Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. What is organic traffic?

The Tidal Wave Technique to Increasing Your Blog Traffic [Ultimate Guide]

Marketing Insider Group

There are some effective techniques you can use to increase blog traffic. Use these, and you can see some growth in website traffic. And a flood of organic traffic , month after month. It applies to organic blog traffic that comes from Google search. Surf’s up.

Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In early 2017, Cardinal Health’s Essential Insights team had a standard publishing process. Over the years, major social platforms like Facebook have limited organic reach for brands and publishers, regardless of how good the content seemed. We’d never have been able to get this level of traffic without implementing paid social.”

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Here are some employee activation case studies from those who have. Innovation: Its shift from waterfall (top-down traditional) management to their unique take on Agile (a work style that emphasizes innovation, employee initiative, and continuous customer feedback to each team) has cut response time from 18 months to daily, optimizing cost in the process. Through its empowered employees, web traffic grew by more than 507.000 clicks.

Topical and Tangential Content | How to Boost Your Organic Traffic

Marketo

Of course, content can create cash flow in a number of ways, but one valuable application is by boosting organic search traffic. . The Case for Topical Content. The Case for Tangential Content.

How to Build Organic Traffic to your B2B Website

The Lead Agency

B2B consumers, as we know, are strategic decision-makers who can take months to convert into a customer. Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process.

Revenue Streams and the Publishers who Love Them

Anyword

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

How to Make the Case for Content Marketing in Uncertain Times

Contently

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. A number of people have reached out to me asking for advice on how to protect their budget and make the case for content.

Case 153

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Making the Case for Content Marketing: Research & Statistics

RockContent

Here’s a big push in the right direction–good luck making the case! Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. At a time when shallow content made it easy for Google’s crawlers to make a mark for websites, the weak content hauling in the search traffic wouldn’t be able to keep readers once they got onto the site.

Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. But building the business case is often a tricky proposition. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? We recently curated these 15 case studies to prove content marketing ROI.

Case 219

Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization.

How Content Marketing Helps Increase Organic Traffic

SmartBug Media

Organic traffic is the lifeblood of any healthy inbound marketing strategy. What most strategists don’t realize is content marketing can unlock your site’s organic search potential, but that requires a sturdy plan and a clear understanding of how organic traffic works.

Content Analytics: A Primer For Content Marketers & Publishers

Parse.ly

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Common content analytics use cases: Who uses them and how?

Van Winkles Makes Strong Case for Un-Branded Content Marketing

Marketing Insider Group

Luke Sherwin, Casper’s Co-founder, explains the editorial strategy further, saying the site will publish “weekly in-depth features, hard-hitting investigative pieces, columns, explainers, and relevant product reviews.” Casper fits none of these cases. The site is not designed to be a marketing vehicle or to drive traffic to the Casper site. The post Van Winkles Makes Strong Case for Un-Branded Content Marketing appeared first on B2B Marketing Insider.

Case 184

35 Brilliant Ways to Easily Repurpose Content and Boost Traffic

Optinmonster

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. This allows you to: Reach more potential customers with your content marketing. Get more organic search engine traffic.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. After that, your customers answer handpicked questions, a process that leads to a more exciting read.

What are some good traffic sources beyond the usual suspects?

Net-Results

But here’s a list of things we’ve considered and/or are considering: Sponsored content (getting published on traffic-heavy sites). Sponsored research (getting industry research published with your name on it). Media mentions (working with journalists and bloggers to get your content published – okay, technically guest blogging, but not JUST guest blogging) Events. Engaging your customers to get reviews on these sites helps a lot for exposure, too.

8 Ways Employee Advocacy Can Skyrocket Customer Retention

Marketing Insider Group

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. Those relationships often lead to very loyal customers.

The 4 Essential Elements of a Great Case Study

SmartBug Media

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. Tell The Story of Your Customers’ Experience.

International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads

RockContent

After all, this is the same specialty we offer to our customers. In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish. Frequently published content.

TCS Case Study: Finding Balance in Digital Publishing

Content Standard

We very rarely publish company news, and our audience’s loves and interests have inspired much of what we report. This next edition in the Content Standard Case Study series will look at the tug-of-war being played between editorial and marketing in the content industry, acknowledging weaknesses in the practice and hopefully giving you some advice on where to go next in your own program. The best publishers push the envelope with their reporting style and subject matter.

What You Should Do With Old Content That’s Not Getting Traffic

Single Grain

If you’ve been publishing articles or blog posts for several years, there’s a good chance that you have a ton of content that isn’t ranking and doesn’t get any traffic. The Case for Deleting Old Content. Your internal search might be delivering the wrong content to your website visitors – and turning off potential clients and customers. The Case for Keeping Old Content. Sometimes all that old content needs to bring in more search traffic is a different title.

Why Publishers Are Paying to Acquire Newsletter Subscribers

Anyword

Newsletters are a hugely valuable channel for publishers: they provide a direct connection to readers that has virtually no marginal costs. Refinery29 says that newsletters drive 20% of site traffic. While many publishers have trouble calculating the exact lifetime value of a subscriber, it isn’t hard to come to an estimate to help make the business case for investing in newsletters. PublishersIn the past couple of years, we’ve seen a resurgence of newsletters.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

Here's a simple definition : Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. Traffic by itself is just a vanity metric. Conversion to paid customers.

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