Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study.

Case Study 52

Case Study Case Studies Studies Work Management 52

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. The customer has come to you with a problem or need for you to solve and you knocked it out of the water!

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

AUGUST 26, 2020

We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

MARCH 28, 2023

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Use in-store messaging to assist customers in finding what they need at a price they want to pay.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Quick Takeaways.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If this is the case for your business, you’re missing out on a huge opportunity. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Content such as “New Study Finds More Than Half of U.S.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JANUARY 13, 2021

Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews. Turn a Customer Failure into a Lessons Learned Piece of Content.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Retargeting works. Image: Criteo. and ReTargeter.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. TripAdvisor.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. The Basics: Defining the Contenders.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

JUNE 1, 2021

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Image: CMI.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

OCTOBER 14, 2020

From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers.

Social Media 157

Social Media SEO Cost Per Click Media 157

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. And do customers remember the ads?

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Here’s a more extensive case for live video content.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Webbiquity

FEBRUARY 7, 2023

While it was meant for our readers, it got picked up by many prominent publications, which drove additional traffic to us.” For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

B2B Marketing Traction

OCTOBER 16, 2015

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Marketing Insider Group

NOVEMBER 28, 2022

In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry. Increased traffic, more leads, and greater online visibility than their top competitors. The Strategy: Consistent, Optimized, Customer-Focused Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Outbrain

DECEMBER 28, 2020

Samsung used Outbrain’s Native Social solution to generate awareness without disrupting end-users’ experiences, and extended their social campaigns to premium publishers outside of the walled gardens. Samsung Case Study. After our successful Click-to-Watch Video case study , Red Bull recently tested our new Carousel Ad format.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

DivvyHQ

OCTOBER 4, 2018

Global tech company Stackify publishes about 20 blog posts, case studies and articles each month from a variety of internal and external writers. Publishing a high volume of articles using a lot of different writers is hard, especially if you want to do it the right way.

Case Study 41

Case Study Case Studies Studies Work Management 41

Online Marketing Institute

AUGUST 17, 2018

The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. Invalid e-mail Weekly updates As published Learn Topics Certifications Series Events Blog About About OMI For Business Pricing Instructors Support Contact Us FAQs ©2023 Tirta, LLC, inc.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. But Fiverr also publishes a lot of content aimed at small businesses. Get started today–and generate more traffic and leads for your business.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% What the Data Says.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Marketing Insider Group

FEBRUARY 24, 2021

For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. With these tips, you can elevate your site’s accessibility and prevent disabled customers from abandoning your brand. Most users care about how brands treat customers and the world. The current version is WCAG 2.1.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. In some cases, however, marketing spend is up. What about results?

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Marketing Insider Group

JULY 1, 2020

But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals.

Lead Ranking 326

Lead Ranking Lead Scoring Planning Leads 326