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Top Content Marketing Questions Answered

Marketing Insider Group

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861.

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Content Marketing ROI Starts With A Strong Business Case

Marketing Insider Group

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Building the business case for content marketing is often a tricky proposition. So how do you answer the content marketing ROI question: Ask for your overall or average marketing ROI.

ROI 314
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How Storytelling + Data = The Most Compelling Content

Webbiquity

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies. For example, suppose you are writing a blog post about customer behavior. Edit the piece. Does it convey facts accurately?

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

For instance, when a customer completes a survey, the results are zero-party data. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. Look at the results of one joint study published by MAGNA and Brave.

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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If this is the case for your business, you’re missing out on a huge opportunity. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Case studies.

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Marketing in the Age of Disruption

Marketing Insider Group

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. And do customers remember the ads? More ads are not what your customers want. Marketing Isn’t What We Thought It Was.

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Taking Our Own Medicine: Our Strategic Approach to Generating More Organic Traffic

Marketing Insider Group

To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Businesses can successfully rank for valuable keywords by putting together the best answers to their audience’s questions. So, what’s the secret?

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