KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

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Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Studies Case Study Advertising Benchmark Paid Search Agency 79

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. However, recent research suggests that the value potential buyers ascribe to case studies has declined.

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Case Studies Case Study Studies B2B Sales 98

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Content such as “New Study Finds More Than Half of U.S.

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Thought Leadership Enterprise Management Work Management Marketing Management 318

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers.

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Social Media SEO Cost Per Click Media 154

Marketing Insider Group

MARCH 4, 2024

For instance, when a customer completes a survey, the results are zero-party data. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. study , contextual advertising around the world is expected to rise to $335.1

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Advertisements Advertising Case Studies Opt-out 177

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial. This was followed by website (36%) and social media (34%).

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Webinar Metrics Allocation Top of Funnel Leads 249

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Here, we use DivvyHQ.

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ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. TripAdvisor.

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Trust Marketing Content Marketing Ad Building Content 362

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

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Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews.

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Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways. Image Source.

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Paid Search Agency Content Marketing Companies Case Study 325

Webbiquity

FEBRUARY 7, 2023

For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies. For example, suppose you are writing a blog post about customer behavior. Edit the piece.

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Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

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Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

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Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

APRIL 6, 2021

Demand Gen recently published “The 2021 Demand Generation Benchmark Study,” and statistics showed that for the majority of B2B marketers (61%), ABM has seen increased budget prioritization over the past year. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%).

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Account Based Marketing Marketing Report B2B Marketing B2B 243

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Publishing Too Little Content or Too Infrequently. When it comes to publishing content, consistency is key.

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Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 303

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. An eye-tracking study revealed most users dismiss ads online. The Basics: Defining the Contenders.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Affiliate sales support independent publishing. Plus, it makes your brand more relatable, as you also showcase your customers at the same time.

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Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Support from their in-house social media team then shifted to listening 24/7 for mentions of the company to handle customer concerns proactively, collecting data, identifying influencers, and tracking the company’s return on their investment.

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Case Study Case Studies Activities Studies 145

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If this is the case for your business, you’re missing out on a huge opportunity. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Case studies.

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Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Use in-store messaging to assist customers in finding what they need at a price they want to pay.

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Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

NOVEMBER 16, 2020

According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. In most cases, these tools allow you to schedule, monitor, and measure engagement with your content on various social media websites. Retargeting works. Image: Criteo. and ReTargeter.

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Marketing AI A/B testing Tools Lead Scoring 318

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Readers want to hear about your own experiences or case studies in your blog posts. Affiliate sales support independent publishing. For example, Jasper helps you craft better tweets.

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Marketing AI Curation Content SERP 313

Act-On

FEBRUARY 16, 2024

We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Email nurture campaigns help you build affinity with both customers and prospects. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics. Ask for feedback.

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Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. Our position is to create customer-centric content consistently. The Process for Creating Customer-Centric Content. SEO Pillars.

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Traffic Cost Per Click Organization Lead Ranking 286

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. This digital transformation means customers have different relationships with brands. A study from the Fournaise Marketing Group found 80 percent of CEOs don’t trust their CMOs. And do customers remember the ads?

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Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

SEPTEMBER 29, 2020

But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. But Fiverr also publishes a lot of content aimed at small businesses. At first glance, you wouldn’t even notice Santander is behind the blog at all.

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Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

NOVEMBER 28, 2022

In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry. What was lacking, however, was a solid SEO strategy and consistently published content to go with it. The results one year later?

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Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

JANUARY 13, 2021

Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. In addition to the organic search results about your brand, customers will also be looking at your Google My Business (GMB) profile with reviews. Turn a Customer Failure into a Lessons Learned Piece of Content.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. You may be reassessing them and finding that new platforms are attractive to your customers.

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Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. Additionally, you’ll be looking at that prospect’s customer journey. Did a competitor publish a piece that has more meat?

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Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. The customer has come to you with a problem or need for you to solve and you knocked it out of the water!

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Case Study Case Studies Studies Advertising Agencies 89

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. How to write a Case Study.

Case Study 52

Case Study Case Studies Studies Work Management 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Buffer

JUNE 8, 2022

This is especially the case for UK-based gifting company Letterbox Gifts. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers. Learn more about Buffer’s publishing and planning features. How do they keep it up?

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Case Study Case Studies Social Media Planning 75