Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough


If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.


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Multi-Channel Publishing From Within Engage


When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. They also know interacting with customers is just one of many areas that they’re responsible for. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio. Last month, we brought you the ability to publish by pressing enter on your keyboard.

The Ultimate Guide to Publishing


People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*. Publishing a book has always been one of those mysterious, cryptic processes reserved for the uber-famous or uber-rich. can publish a book. Publishing

Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%


Outgrow Interactive Quiz Case Study: How Barões Publishing Increased Conversion Rates By 35%. This is an interactive quiz case study by Outgrow. It details how Barões Publishing garnered 22k leads, 63k visits, and almost a 35% conversion rate with Outgrow interactive content!

Introducing the New Publish Screen + HTML and Javascript Targeting Rules!


Here’s a quick summary of what’s new: Complete revamp of the Publish screen : We’ve completely revamped our publish screen so you can confidently publish your campaigns. Revamped Publish Screen. Announcements html targeting javascript targeting publish screen

Don’t Publish a Press Release. Create a Product Story Instead


At Contently, we think of ourselves as our best case study. ” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention. The post Don’t Publish a Press Release.

New growth strategies for publishers


Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire.

Revenue Streams and the Publishers who Love Them


All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough


If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

Content Distribution: Why Writing and Publishing Content Alone is Not Enough


If you publish it, they will come. This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. Need some pointers? Read on.

Kindle Direct Publishing: How to Publish a Book on Amazon


Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. Instead of having to wait for a publishing house to take notice of your book idea, you have full power to create an eBook and start collecting sales in minutes with Amazon’s Kindle Direct Publishing. You can create your own self publishing destiny! Key benefits of using Kindle Direct Publishing.

Should You Publish Your Agency Rates on Your Website?


If you run a pizza shop, you have to charge your customers something for your ingredients. Let’s take a deeper dive into the subject and find out whether publishing your rates online is right for your business. Publishing rate information on your website is one way to accomplish this. Custom services and individual client needs can significantly affect how much things cost. Benefits of Publishing Agency Rates. Why to Avoid Publishing Rates.

Content Analytics: A Primer For Content Marketers & Publishers

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Common content analytics use cases: Who uses them and how?

First-Party Data Priorities Prompt Publishers to Take Back Control


Writing exclusively for ExchangeWire, Giovanni Stocchi, CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. This is where publishers step in.

[Case Study] How Shockbyte More Than Doubled Their Sales Conversion Rate With Exit-Intent


Shockbyte is the largest game server host in Australia and Asia-Pacific and has hosted servers for more than 100,000 customers around the world. In fact, Shockbyte gets 52% of its sales from customers who interacted with their OptinMonster campaigns.

10 Eye-Opening Video Creation and Publishing Insights From Facebook Pros


Creator Studio now allows creators to create and publish videos on the go. Publish from the right account : Many have found that it is difficult to know if they are publishing from their personal profile or public page. Facebook videos account for billions of views each day.

It’s time for publishers to take back control


Nick Welch , VP Business Development at ADmantX reflects on the issues raised at NDA’s recent Publishing Roundtable. Who’d have thought that despite the negative trends in digital ad revenues for some, we are in a place where publishers of all kinds are looking forward with confidence to the future? There is no one-size fits all approach to publishing these days – not even within a publisher’s own stable.

Why Publishers Are Paying to Acquire Newsletter Subscribers


Newsletters are a hugely valuable channel for publishers: they provide a direct connection to readers that has virtually no marginal costs. While many publishers have trouble calculating the exact lifetime value of a subscriber, it isn’t hard to come to an estimate to help make the business case for investing in newsletters. We’ve seen many publishers start to pay to acquire high quality newsletter subscribers. Publishers

Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday


In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Maybe your customer is an artist of some sort or your customer runs a restaurant. But we know that's not the case.

Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News


But there was also another journalist working on deadline, this one commissioned by an unlikely financial publisher: Tangerine , Canada’s leading digital bank. “We’re able to customize those review chains so we’re sure the right people see it.” We’re able to have that story filed, go through all of the stages of editing and approval, and publish in less than a couple of hours. Case Stories Client Stories finance financial services process

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.

The 5 Types of Blog Posts You Need to Publish for Killer Engagement Rates


It’s a report that breaks down the total engagement on all your posts, including engagement by content type, by content length, date published, and more. Digging into the “Content Analysis” report has uncovered the top 5 content types that tend to perform best for us: Original research Thought leadership Non-generic roundups Case studies Original concepts. Case Studies. Technically, case studies fall under the umbrella of original research.

The Pros and Cons of Brand Publishing on Medium

Content Standard

You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. A publisher? Primary Publishing Platform versus Content Syndicator.

How to Get Budget for your Content Strategy (in case you forgot to ask)

In short, ROI or in this case, content marketing ROI. That’s why marketers have to jump through tons of hoops and custom dimensions just to get some sense of content ROI. The post How to Get Budget for your Content Strategy (in case you forgot to ask) appeared first on

5 Top Tips for Getting Guest-Published


But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on.

B2B Case Study Best Practices: Real Results & Happy Customers


History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. Within those scientific journals, a Case Study demonstrates the evidence behind the science. But wait… What is a Case Study? There is no one definition of case study research. Case Study Guidelines.

TCS Case Study: Finding Balance in Digital Publishing

Content Standard

We very rarely publish company news, and our audience’s loves and interests have inspired much of what we report. This next edition in the Content Standard Case Study series will look at the tug-of-war being played between editorial and marketing in the content industry, acknowledging weaknesses in the practice and hopefully giving you some advice on where to go next in your own program. The best publishers push the envelope with their reporting style and subject matter.

[Publisher Series] Revenue Optimization, Part V: New, LTV-Driven Revenue Planning


Throughout this Revenue Optimization Series , we’ve delved into four main pillars to maximizing publisher revenue: Reporting, Data, and Insights : Establishing your data framework to test and optimize. Publishers

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer. B2B Case Study Examples.

The essential guide to publishing display advertising using Google


Publishing display advertising using Google is something you simply cannot avoid when doing display. In this blog we will explore the following topics to assist you: Publishing via Google: the current state of play. Publishing via Google: the current state of play.

Sponsored Content: Why Publishers Have the Write Stuff


In some cases, this is definitely true: there are companies out there that pump out slimy sales pushes. Publishers are in a great position to act as consultants , in-tandem with marketers and content strategy consultants: to help brands develop high-performing media platforms. Take Forbes, for instance, whose Custom Content service helps companies create interesting, thoughtful articles. But few publishers are coming to bat. But publishers are also mediators.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Extrinsic selling occurs, according to Wittreich, when a B2B seller relies on successful work that’s been performed for other customers, as a means to validate the seller’s capabilities and potential ability to perform for a prospective customer. Would a company ever publish examples of its past work that were not portrayed as highly successful?).

Media Revenue Revamped: New Ways Publishers and Creators Are Monetizing Beyond Ads


They aren’t just extremely well designed, they also have pockets for filters and custom copper nosebands for a snug, custom fit. Case study: A furniture maker shares their passion for conservationism with a different demographic. For the past eight years, Rendall Co.

Why You Should Ditch the Idea of the Perfect Publishing Time

Content Standard

While you may not want to admit it, most content marketers have performed some variation of the Google search: “What is the best time and day to publish content?” ” You scrolled through countless articles, listicles, and surveys from industry experts extolling their personal philosophies on publishing cadence. What did you discover in your quest for the perfect publishing formula? Case closed, right?