Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire.

What Are Branded Keywords And Why They Are So Important for Content Marketing?


Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.


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How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]


By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. Content marketing + digital PR case study: ADT. It’s very difficult these days to pitch publishers anything that isn’t data-based.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. It might be tough hearing it – but just publishing blog articles isn’t enough. Quick Takeaways: First, identify your customers’ needs.

New growth strategies for publishers


Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Yet in taking this approach, publishers have increasingly ceded control of their most valuable assets – their audiences. Proof, if it were needed, of the value of publishers’ content and why they deserve a fairer share of the spoils.

International SEO Case Study: How to Generate More Than 2 Million Sessions Without Spending a Cent on Ads


After all, this is the same specialty we offer to our customers. In five years of history, we have not run any ad campaigns through Google or social networks to promote the content we publish. This effort is called keyword research. Frequently published content.

You’re doing SEO wrong: it’s all about authority


Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it.

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TCS Case Study: Finding Balance in Digital Publishing

Content Standard

We very rarely publish company news, and our audience’s loves and interests have inspired much of what we report. This next edition in the Content Standard Case Study series will look at the tug-of-war being played between editorial and marketing in the content industry, acknowledging weaknesses in the practice and hopefully giving you some advice on where to go next in your own program. The best publishers push the envelope with their reporting style and subject matter.

Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday


In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Maybe your customer is an artist of some sort or your customer runs a restaurant. But we know that's not the case.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design. Then a manager can edit, optimize and publish all posts, which appear with the author’s bio and photo. Still on the fence about social media marketing?

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers? The Internet has obliterated barriers to entry in publishing and smart marketers are realizing that, with persistence and a good keyword strategy, they can beat the top business publications in search results.

The 5 Types of Blog Posts You Need to Publish for Killer Engagement Rates


It’s a report that breaks down the total engagement on all your posts, including engagement by content type, by content length, date published, and more. Digging into the “Content Analysis” report has uncovered the top 5 content types that tend to perform best for us: Original research Thought leadership Non-generic roundups Case studies Original concepts. Case Studies. Technically, case studies fall under the umbrella of original research.

How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist


I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Keyword Research is All About Telling a Story.

The Pros and Cons of Brand Publishing on Medium

Content Standard

You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. A publisher? Primary Publishing Platform versus Content Syndicator.

AI in Marketing: 10 Early Use Cases


AI is already in use in a myriad of marketing use cases. 10 Marketing Use Cases for AI. AI can assist marketers in a variety of use cases -- even from the very beginning of the marketing process -- including the building of the website. Using templates and fill-in-the-blanks to enter relevant data and keywords, these tools can generate unique written content that actually reads like it was written by a human. If that's the case, you're not alone.

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5 Top Tips for Getting Guest-Published


But getting published can be tricky. Usually, the more popular a platform the more selective they are about the content they publish, so you need to be careful to get it right. Here are 5 key tips I’ve picked up for convincing editors to publish your content: 1. By far the most important tip — and the one that’s most often overlooked — is to consider who is reading the publication or blog you wish to be published on.

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions.

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On the limited value of branded content


In print and other offline media, the publisher is in control of the story. Except in cases of iconic brands like Watson , users tend to only type brand names into their queries when they are closer to purchase. Digital channels are for helping people find stuff they already know about, through the search keywords and social connections they are familiar with. The primary way you build brand health in digital is through excellent customer experiences with unbranded content.

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SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition.

Local SEO: how to attract more local customers in 2020


If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Moreover, 28% make a purchase and become customers. Moz published a balance of the main factors in both types of search, as indicated in the image below.

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement


For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ? The best way, inside a company, is to get ideas from your customer-facing people: sales, consulting, customer support. That is not the case.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired


Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. Lack of organic keyword growth.

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

Marketing Insider Group

The battle for customer attention is real. We know it works because the approach we use with our clients is the same : all our new customers come from the engaging, consistent, and customer-focused content we publish each week. Because we are our own case study!

7 key roles in digital marketing


Using keyword research, SEOs look for opportunities to connect with their target customers. It’s not enough to build long-form content that tends to rank well shortly after publishing. If you forget about what you already published on a topic, you will be naturally inclined to create a functional duplicate the next time you need one. Anybody can fill out a web form to publish content. Or they might; in which case, the designer plays a more central role.

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Measuring Customer Experience for B2B Marketers


It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. What is Customer Experience (CX)? B2C and B2B CX both require beguiling customers into closing sales.

How to make your marketing work for you in a crisis – a case study


In the case of EthosData, the M&A industry had been its main source of revenue since it was founded in 2008. We looked at a few different keywords types to get an overview of the size of the dip over the course of the last 12 months. Introduction to the problem.

Why Understanding Pain Is the Key to Customer-Centric Marketing


For a brand to truly provide a helpful solution, customers must have a pain point for you to address. Your goal, as a customer-obsessed marketer, should be not only to fix the pain point but to provide an antidote for the pain itself. ” In my last column , I made the case that the three stages of being an empathic marketer are not so different from those of being an empathic friend: Ask what’s wrong, show that you understand, and then suggest solutions.

Convert articles and blog posts to video


Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map. Your blog reflects your content marketing strategy—right down to the keywords. In the case of tech solution vendors, blogs are full of middle-of-the-funnel stuff that responds to customer concerns with a minimum of hype and marketing-speak.

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What is Content Quality & How Do You Measure It?


Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. Neither is content that ranks well for its intended keyword. Latent semantic indexing (LSI) keywords and subtopics. publishers SEO

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Focus on Topic Clusters Instead of Keywords. Head over to Keyword Rank Checker , a tool that you can use to determine your page ranking based on keyword search: It goes without saying that your goal is to get your website to the top of this list. C) Do Your Keyword Research.

5 Inspiring Content Marketing Case Studies with Results!


But good content marketing case studies with excellent results can be hard to come by. That is why in this blog, we’ll cover five extremely successful content marketing case studies including the tactics used, results measured, and why it matters to you as a marketer. . But despite publishing new articles regularly, they weren’t seeing a lot of referral traffic towards the main website. Supreme Court case.

Should You Be Blogging For Enterprise Customers? Yes, Here's Why.


Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Keep that customer in mind when you're writing.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.” A good rule of thumb is 2-3% keyword density but don’t be afraid to experiment.

The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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Case Study Template: How to Share Your Comany’s Success & Win Business


Case studies are a must-have in any business’s content marketing library. They provide proof to potential customers that your company can help solve their problems. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects. What’s covered: What is a case study?

How to Transform Higher Education Marketing for the Digital Landscape

SmartBug Media

In other words, customize the content that appears based on audience segmentation by persona, location, or any other criteria that is relevant to your institution. Create custom landing pages for attendees and incorporate personalizations when sending post-event emails.