Remove case
article thumbnail

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. The first component grades the writer or domain with the question, “Is the author an expert?”. However, this is not the case for YMYL content. Executing content marketing means all content is customer-centric.

SEO 331
article thumbnail

How Content Pruning Can Boost Website SEO

Marketing Insider Group

Original publish date. A metric to measure how much traffic your content is getting (like page sessions over a specific timeframe). You can gather this information using a web publishing tool or content management system (CMS) if you have one. It might even be negatively affecting your domain authority and site rankings.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. Few have, with the exception of our new IT director who had undergone a few brand and domain migrations in her career. Redirect strategy for the main brand domain.

Domain 71
article thumbnail

Historical Optimization: 3 Tactics To Get Your Organic Traffic Growing Back

CoSchedule

However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic.

Traffic 62
article thumbnail

Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

percent of all search traffic in the U.S. Most website traffic comes from organic search, at 53.3 Create content consistently that addresses customer needs and their journey. Support perspectives or claims with reputable statistics and data from a high domain authority website. Google is still king. Image: statcounter.

article thumbnail

Why Isn’t My Link Building Working?

seo.co

You likely understand the goal is to establish or earn links pointing back to your domain to reap the benefits of increased authority and traffic—so how can you tell if your strategy is working or not? Increasing referral traffic. Increasing domain authority and organic traffic. Link permanence.

article thumbnail

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. But is your industry saturated? Quick Takeaways.