E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing
Marketing Insider Group
APRIL 5, 2021
Google released its Search Quality Evaluator Guidelines in response to a leaked version published online. The first component grades the writer or domain with the question, “Is the author an expert?”. However, this is not the case for YMYL content. Executing content marketing means all content is customer-centric.
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