Remove case long-tail
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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 101
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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

Anything in brackets is a placeholder for the specific text you would enter for each use case.) Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. Note that this feature often won’t work on smaller domains.)

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How Brands Are Using Influencer Marketing to Improve Their SEO

Scoop.it

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85
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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137
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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. There is a big difference between startup SEO and enterprise SEO.

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How to Perform a Competitor Analysis to Boost SEO

Method and Metric

A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. competitors), and delving into their on and offsite metrics to understand why this might be the case. Longer tail keywords will naturally have lower search volumes but this doesn’t mean you should discredit them.

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SEO Best Practices for Landing Page Optimization

Valasys

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. In case there is too much content, marketers can use collapsible divs.