Major trends in martech for 2024: the real changes underway in a 99% platitude-free report
chiefmartech
DECEMBER 5, 2023
It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.
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