Domain Migration Checklist: Agency Process, Expectations & Sample Data

Single Grain

Case in point: the domain migration. After all, the only thing that needs to change is the site’s domain name. Table of Contents: When or Why You’d Do a Domain Migration. Case #1: Rebranding Your Company. Case #2: Migrating Platforms. New domain, who ‘dis? ??

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. Few have, with the exception of our new IT director who had undergone a few brand and domain migrations in her career.

How the Right Domain Name Impacts Your New Website

Aberdeen

Your name and website also sets the tone for how customers and prospects perceive your company. This useful guide will help you choose the right domain name and properly set up your first business website. You don’t want to overwhelm your customers and prospects with too much information. In this case, you might have to pay a bit more for a premium site theme, but it is probably worth it to immediately start off with a professional appearance.

How to Create an Ecommerce Website Step by Step

Single Grain

We’ll discuss picking a platform, signing up, creating a site, registering and connecting a domain, adding products, configuring shipping and payment and, finally, cutting the ribbon and making your site live. Step 4: Register and Connect Your Domain. What is a domain name?

Van Winkles Makes Strong Case for Un-Branded Content Marketing

Marketing Insider Group

While Casper has always powered an on-brand, on-domain blog , the brand made a surprising move in June 2015, announcing its launch of Van Winkle’s , an off-brand, independent editorial venture. Luke Sherwin, Casper’s Co-founder, explains the editorial strategy further, saying the site will publish “weekly in-depth features, hard-hitting investigative pieces, columns, explainers, and relevant product reviews.” Casper fits none of these cases.

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TCS Case Study: Finding Balance in Digital Publishing

Content Standard

We very rarely publish company news, and our audience’s loves and interests have inspired much of what we report. This next edition in the Content Standard Case Study series will look at the tug-of-war being played between editorial and marketing in the content industry, acknowledging weaknesses in the practice and hopefully giving you some advice on where to go next in your own program. The best publishers push the envelope with their reporting style and subject matter.

A Public Relations Case for Digital Marketing

Biznology

Since 2004, digital marketing has evolved to include not just Web sites and SEO, but social media, content marketing, newsjacking, online PR, customer service, video, audio, blogs, microblogs, Tumblr, Pinterest and the list goes on. They need to be inside the heads of customers, prospects, employees, advocacy groups, investors and myriad other stakeholders. And this is the PR pro’s special domain. Photo credit: Lynn Friedman. What is the future of digital marketing?

Content Expansion: From Prompt to Paragraph to Published Page - Whiteboard Friday

Moz

In today's Whiteboard Friday, Russ Jones arms you with the tools and processes to expand your content from prompt to paragraph to published piece. Maybe your customer is an artist of some sort or your customer runs a restaurant. But we know that's not the case.

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

Moz

By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. Content marketing + digital PR case study: ADT. It’s very difficult these days to pitch publishers anything that isn’t data-based.

My Site’s DR Is 1.2 but My Article Ranks #1 in Google!

Single Grain

Still, it’s weird to rank in the top of Google and only have a Domain Rating (DR) of 1.2. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website's backlink profile on a scale of 1 to 100. My site's DR is 1.2

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The Pros and Cons of Brand Publishing on Medium

Content Standard

You want an authoritative space to share and organize all of your content that allows you to speak directly to your customers and stay consistent with the message and image of your main brand. That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. A publisher? Primary Publishing Platform versus Content Syndicator.

An Actionable Checklist to Prepare to Launch a New Marketing Project

Single Grain

And if you are going to set up a separate website for your new venture, the problem gets even more challenging: If you go with something absolutely original, you may be able to find a short domain. Dive Deeper: Starting From the Bottom: How to Build Up Your Domain Authority from Scratch.

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AI in Marketing: 10 Early Use Cases

Hubspot

AI is already in use in a myriad of marketing use cases. 10 Marketing Use Cases for AI. AI can assist marketers in a variety of use cases -- even from the very beginning of the marketing process -- including the building of the website. Brands like Netflix and Amazon are already using AI to curate recommendations to keep customers engaged and consuming and continuing to subscribe. If that's the case, you're not alone.

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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. Providing customers with ideas for inspiration.

7 Steps to Get More SaaS Customers with Cold Email

Single Grain

The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers.

Local SEO: how to attract more local customers in 2020

RockContent

If you manage a local business’ marketing, you know it’s not always easy to attract new customers. Moreover, 28% make a purchase and become customers. Moz published a balance of the main factors in both types of search, as indicated in the image below.

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not.

Measuring Customer Experience for B2B Marketers

Oktopost

It is what the customer gets out of it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. What is Customer Experience (CX)? B2C and B2B CX both require beguiling customers into closing sales.

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow

Outgrow

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. So, let us have a look at these 13 use cases of the GTM feature in Outgrow. You can correct tag bugs even before they’re published. But most important of all, it helps you improve your customers’ experience.

Case 52

How to Create a Custom Marketo Popup (The Easy Way)

Optinmonster

Are you looking for a quick and easy way to create a custom Marketo popup that converts? Customizations might require custom code or expensive software. By the end of this post, you’ll know exactly how to easily create a custom Marketo popup that will help your business grow.

Five Customer Retention Strategies for Small B2B Companies

TrustRadius Marketing

Enhancing customer retention in the B2B marketplace involves more than just building relationships. Vendors have the opportunity to earn more money by keeping loyal customers. Finding the right customer retention strategies involves working on a tight budget.

26 Companies Trying to Solve the Customer Identity Crisis

LeadsRX

billion personas – markers that represent consumers that can anonymously be stitched together to provide, within a reliable confidence level, information that makes up a customer journey. ATS enables individuals to participate in a two-way value exchange with brands and publishers.

5 Inspiring Content Marketing Case Studies with Results!

Marketo

But good content marketing case studies with excellent results can be hard to come by. That is why in this blog, we’ll cover five extremely successful content marketing case studies including the tactics used, results measured, and why it matters to you as a marketer. . But despite publishing new articles regularly, they weren’t seeing a lot of referral traffic towards the main website. Supreme Court case.

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customerscustomers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.

Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Keep that customer in mind when you're writing.

The 26 BEST IDentity Graph Companies Solving the Customer Identity and THIRD-Party Cookie Crisis

LeadsRX

billion personas – markers that represent consumers that can anonymously be stitched together to provide, within a reliable confidence level, information that makes up a customer journey. ATS enables individuals to participate in a two-way value exchange with brands and publishers.

How to Conduct Smart Competitor Research for Better Customer Acquisition

Single Grain

Couldn’t lose any customers because they had a sale and we didn’t!”. The value propositions, customer pain points, and product features they’re highlighting to try to drive traffic. You can search a single domain, a keyword or a general topic.

5 Reasons How SEO Benefits Your SaaS Business (+ SaaS SEO Strategy)

Single Grain

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). 4) Create and Publish Informative Content.

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Gaining an edge over competitors with a knowledge base

Biznology

A knowledge base is a tool that every company should rely on, as it easily improves customer support, collaboration, knowledge-sharing, and workflow within a company. You simply pick a domain name that you want your customers to be able to reach with your knowledge base pages. The same goes for cases when you are hiring freelancers: you can share content with them that is read-only, ensuring that no one can edit it to cause any misunderstandings.

Contify Announces Successful Deployment of Daily Competitive Intelligence Reports for a Pharma Client Focused on Rare Diseases

Contify

Contify, an AI-enabled market and competitive intelligence solutions provider, announced today that it has successfully deployed its platform to generate customized daily competitive intelligence reports for a leading pharma company focused on the development of novel drugs to treat rare diseases. Contify has published a case study to illustrate how it helped the company to institutionalize a structured approach to market and competitive intelligence. “By

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Hubspot

The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. We needed a lower cost solution to bringing in new customers. A Mission Week Case Study.

How to be the Best Answer to Customer Questions: Insights from 600,000 Posts

BuzzSumo

As a consequence the page has received over 1,000 links from over 640 domains. As an example take this post published 7 years ago by Copyblogger on ‘9 Proven Headline Formulas’. This post is still appearing in the top Google results for searches about headlines over 7 years after it was published. The post from Heidi Cohen not only achieved over 10,000 social shares but 69 links from 42 different domains. A good answer provides examples or case studies.

Get Content Syndication Right with Intent Data

Aberdeen HCM Essentials

What’s the point of publishing content if no one is ever going to see it? If you can get your content published on sites you know your target audience reads, you’ll be able to avoid the uphill battle of gaining attention from scratch on your own site. Content syndication is the process of publishing, for example, blog posts on your website and then republishing those same blog posts on one or more additional sites.

You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it. I’ve run SEO for the largest private publisher on the web. I have published a lot of content on keyword knowledge graphs on this site. But the business case is easy to write.

SEO 171

What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead

Parse.ly

Reflected as a percentage, this metric is the average amount of bounces across all website pages divided by the total amount of visits across your entire domain. This use case is really important to take note of, especially the bolded piece.