Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Contently

JUNE 1, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. You probably don’t know Jim and Lyn.

Storytelling 60

Storytelling Work Management Content Marketing Management 60

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Branding Brand Identity Paid Search Agency 218

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. A strong conversion rate is a quantifiable way to make a case for more video resources. Use the power of storytelling to convert consumers into customers.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

ClearVoice

JANUARY 29, 2024

Distribute. While this process remains relevant to this day, evolving customer expectations warrant an approach that extends beyond the four walls of conventional content marketing. Or, in the case of the forensic accountant, take a cab back to the office. Their interactions with customers can offer valuable content ideas.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Animalz blog

JUNE 28, 2023

.” – Jan-Erik Asplund, cofounder Sacra Sacra stepped into this gap and set themselves a high bar: create private company research that stands out and gets read through the Animalz method of storytelling , content journalism , and access to founders. At Animalz, we create long-form, well-researched articles for our customers.

Research 68

Research Startups Comparison Storytelling 68

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

SEPTEMBER 17, 2015

She is also the Resident Storyteller for the Lean Startup Conference. How to distribute content on macro and micro-levels. Distribution is such a pain point in content marketing, because everybody is creating content, and it’s getting progressively harder for companies to stand out.” Quotes From This Episode.

Content Marketing 152

Content Marketing Top of Funnel Paid Search Agency Startups 152

Contently

JANUARY 3, 2017

Will fake news change the way publishers pursue marketing? Traditional publishers will stop downsizing quality journalists and realize the value they can provide to their content marketing efforts. And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Tweet this!). Tweet this!).

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. So, what made it such a big success?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. Used effectively, case studies are one tool that can build trust and help you develop a reputation for producing results. So let's look at how to create a compelling case study. So how do you get professional services buyers to trust your firm?

Case Studies 48

Case Studies Case Study Studies Work Management 48

Anyword

FEBRUARY 3, 2020

We define branded content as a form of marketing that assists brands in using paid media (note – it doesn’t have to include paid distribution) to use a storyteller’s expertise and to harness the trust, credibility, and values that have already been established with the storyteller’s audience. Branded Content Definition.

Branding 52

Branding Brand Identity Advertising Agencies Content 52

Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. It All Starts With Audience Development.

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Outgrow

JULY 8, 2020

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Content Standard

NOVEMBER 19, 2018

Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. The Internet gives consumers unprecedented access to information and the ability to quickly gain insights about a company’s customer experience. Your reputation will be the key to winning a customer’s heart.

Ad Building 79

Ad Building Forrester Content Storytelling 79

Marketing Insider Group

JULY 11, 2015

And start helping your customers with content that educates them or entertains them. Brands are shifting their ad dollars from the things that work, such as brand publishing platforms and engaging social content to the things that don’t, like advertising and product promotion. So stop the blind rush to digital.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Vidyard

JUNE 8, 2020

It may not surprise you to hear that the Vidyard marketing team publishes a lot of videos. In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. So, what made it such a big success?

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Use the video’s audio to create a podcast for distribution on Apple Podcasts and other podcast platforms. This will help increase distribution numbers and reach audiences. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brandpoint

NOVEMBER 2, 2022

Public relations professionals have been using the term “stakeholders” long before I started in 1996, but I remember learning how that term transcends clients, customers, consumers and stockholders to include everyone involved in an organization — directly or indirectly. ESG goes further.

Branding 62

Branding Brand Identity Media Business 62

DealSignal

DECEMBER 28, 2021

These disciplines can include brand storytelling, differentiated messaging and positioning, account-based marketing, content marketing, digital marketing, lead-to-revenue processes, and the tracking of key metrics for ongoing optimization. You should also distribute this content on multiple channels, like email and social media.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

Parse.ly

OCTOBER 22, 2019

To save you the trouble, I’m sharing the 12 episodes that you need to hear if you’re in content creation, strategy, or distribution. Masters of Scale | To scale you must master the art of storytelling. The episode explains what makes storytelling so powerful, and why it matters that companies get it right. Inspiration.

Content Marketing 63

Content Marketing Planning Lead Ranking Lead Scoring 63

Martech Advisor

DECEMBER 19, 2019

Considering the vast quantity of content created by B2B companies, this campaign idea helps you compartmentalize the content distribution process. Brands need to get their store approved by Facebook and publish their inventory on Facebook. Besides this, you can also conduct customer surveys or integrate new features as you move along.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

nDash

APRIL 27, 2021

However, that isn’t the case. Content strategies allow businesses to evaluate their customer’s needs, identify how they relate to the business’s needs, and develop processes for meeting them both. The main reason is the exponential growth of content and messaging customers receive daily.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Convince & Convert

APRIL 24, 2012

He is on board with making the changes needed to create a culture that embraces customer collaboration and is ready to get started, but we have one thing left to cover…his content marketing plan. Specifically, how to produce interesting content and how to publish it on a regular basis. Turn Your Customers into Stars.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. That is no longer the case.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Vidyard

JUNE 7, 2021

Large: Get custom music made for $300 to $1,000. Custom music is great for when you plan to reuse the song and want it to become associated with your brand, as is the case with the music from many commercials. Many artists are actually audio creation agencies who do custom work. It was updated on June 7, 2021.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Hubspot

AUGUST 14, 2017

As it turns out, there is such a thing as too much video -- and it happens when publishers “pivot to video.”. Esquire isn't the first publisher to do this. But behind strong video, you also need strong storytellers. Let's call a spade a spade -- publishers are pivoting to video to make money. No, not that kind of pivot.

Video Marketing 77

Video Marketing Top of Funnel Lead Ranking Lead Scoring 77

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 100

Paid Content Branding Brand Identity Top of Funnel 100

Convince & Convert

MARCH 27, 2012

Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. That is no longer the case.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Contently

OCTOBER 21, 2019

media strategies across ideation, production, and distribution. When you add them all together, these skills will help you create content your customers actually want. Ask them questions on background and get their numbers in case you need a quotation down the road. As in any industry, the customer knows best.

Paid Search Agency 103

Paid Search Agency Companies Media Planning 103

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 161

Social Media Media Viral Marketing Skype 161

Optinmonster

APRIL 22, 2024

But publishing content that isn’t yielding results is a wasted opportunity. Great content has the power to attract the right audience, engage with them, and turn them into loyal customers. Before you create your content assets, make sure that you have a deep understanding of your ideal customer. The reverse is true, too.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 98

Parse.ly

MAY 30, 2019

Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least if our data is any indication. Digiday quoted Henry McNamara, a partner at Great Oaks Venture Capital, in an interview on this topic: “There’s no longer an arbitrage opportunity to acquire customers online.

Paid Content 83

Paid Content Marketing & Strategy Content Case Studies 83

OutboundView

FEBRUARY 28, 2019

The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper. What can the technology stack of your target customer tell you? Not ideal company target – we’re talking the customer writing the checks or using your products. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28